1、商务英语入门商务英语入门 任书梅v本书主要内容及编写特色本书主要内容及编写特色v课时安排课时安排v以以Management 章节为例看课堂处理章节为例看课堂处理v案例处理方式案例处理方式v考试方式考试方式一、主要内容与编写特色一、主要内容与编写特色v本书的编写目的是让学生既能学习丰富的本书的编写目的是让学生既能学习丰富的商商务知识务知识，又能熟悉商务方面的各种英语表达，又能熟悉商务方面的各种英语表达，提高提高商务英语水平商务英语水平。v教学对象：大学三年级的学生，在完成大学教学对象：大学三年级的学生，在完成大学英语阶段之后的英语阶段之后的后续选修课后续选修课。v本书共有八章，分别是：本书共有八
2、章，分别是：vForms of Business Ownership(企业的产权形式企业的产权形式)、vManagement(管理管理)vProduction and Operation(生产与运营生产与运营)vMarketing(市场营销市场营销)vHuman Resources Management(人力资源人力资源)vCorporate(企业文化企业文化)vElectronic(电子商务电子商务)vBusiness Start-up(小企业创建小企业创建)v本书主要涉及基础商务知识，简单易懂。主题讲解通常分为本书主要涉及基础商务知识，简单易懂。主题讲解通常分为45个部分，分别就本章学习的
3、主题进行深入浅出的讲解。个部分，分别就本章学习的主题进行深入浅出的讲解。v导读部分主要提示本章学习要点，概括介绍导读部分主要提示本章学习要点，概括介绍全章内容并且安排导入学习的课前活动。全章内容并且安排导入学习的课前活动。v每一小节的开头都有对应的中文翻译，便于每一小节的开头都有对应的中文翻译，便于学生理解本小节主要内容或概念；专业术语学生理解本小节主要内容或概念；专业术语和生词在原文中标示，背景知识和难点进行和生词在原文中标示，背景知识和难点进行注释注释 (如如P6P6的的partnership)partnership)v本书配有大量的图表，以确保阐述的清晰性本书配有大量的图表，以确保阐述的
4、清晰性并帮助学生理解和记忆内容。并帮助学生理解和记忆内容。(如如P18的的types of mergers和和P131的市场营销组合的市场营销组合)v每一小节后都配有思考题或小组讨论，使学生能够每一小节后都配有思考题或小组讨论，使学生能够把握要点，同时考查学生对专业知识的实际运用。把握要点，同时考查学生对专业知识的实际运用。(如如P270)v每一章配有每一章配有“小组活动小组活动”和练习题，用来监测学生和练习题，用来监测学生对主要的理论知识的掌握程度和应用能力。小组活对主要的理论知识的掌握程度和应用能力。小组活动设计以小组为单位组织学生综合运用本章所学的动设计以小组为单位组织学生综合运用本章所
5、学的内容解决一两个实际问题，一方面活跃课堂气氛，内容解决一两个实际问题，一方面活跃课堂气氛，另一方面可以让学生实际运用所学知识。练习题围另一方面可以让学生实际运用所学知识。练习题围绕每章重点需要掌握的知识编写，形式多样，包括绕每章重点需要掌握的知识编写，形式多样，包括选择、判断对错、翻译、填表等，可以测试和巩固选择、判断对错、翻译、填表等，可以测试和巩固每章学习的知识。每章学习的知识。(P21)v设有设有“案例分析案例分析”部分，并配有思考题。部分，并配有思考题。通过案例分析，以及回答案例后的问题，通过案例分析，以及回答案例后的问题，学生可以判断自己是否理解并能应用这学生可以判断自己是否理解并
6、能应用这一章所学的概念。一章所学的概念。v补充阅读为课外阅读，所选文章围绕每补充阅读为课外阅读，所选文章围绕每章学习的主题，对主题内容的学习起到章学习的主题，对主题内容的学习起到有效的补充和扩展有效的补充和扩展。二、课时安排二、课时安排v多数学校是以选修课形式来开设这门课，每周多数学校是以选修课形式来开设这门课，每周2学学时，总课时约为时，总课时约为32学时。本书的课时分配为每两周学时。本书的课时分配为每两周一个单元一个单元,即每章即每章4个学时。有时可根据内容的长度，个学时。有时可根据内容的长度，或授课对象，自行调整。或授课对象，自行调整。v每章节的安排情况如下：每章节的安排情况如下：2-3
7、学时讲解正文，学时讲解正文，1-2学学时处理案例学习。案例学习以提问问题和分析问题时处理案例学习。案例学习以提问问题和分析问题的方式进行。但不管以何种方式处理教材内容，都的方式进行。但不管以何种方式处理教材内容，都要求学生课前必须预习，因为本教材内容多、面广，要求学生课前必须预习，因为本教材内容多、面广，要在有限的课时内处理完不是件简单的事。要在有限的课时内处理完不是件简单的事。对教师的要求对教师的要求v对语言文学类的老师是一大挑战，也是自我提高的对语言文学类的老师是一大挑战，也是自我提高的机会。机会。v备课量较大，要略懂相关专业知识：备课量较大，要略懂相关专业知识：教师先入门，教师先入门，在
8、领学生入门在领学生入门。讲解正文时也不能逐句解释，不能。讲解正文时也不能逐句解释，不能像教精读那样，因为这不是教语言，教师要摆脱教像教精读那样，因为这不是教语言，教师要摆脱教语言的束缚，学生要摆脱学语言的束缚，学生是用语言的束缚，学生要摆脱学语言的束缚，学生是用英语掌握些商务经济知识，这是双赢的局面；讲解英语掌握些商务经济知识，这是双赢的局面；讲解时要提纲携领，最好做成时要提纲携领，最好做成Powerpoint 形式，补充形式，补充一些生动形象的图片，激发学生兴趣。一些生动形象的图片，激发学生兴趣。v对非经济类学生（如果学生认为难）可采用双语教对非经济类学生（如果学生认为难）可采用双语教学。学
9、。三、Chapter 2 Management vWhat Is Management 什么是管理什么是管理vManagement Functions 管理职能管理职能vOrganizational Structure 组织结构组织结构vManagement Levels 管理层次管理层次vManagerial Roles 经理人角色经理人角色vManagement Skills 管理技能管理技能v课外阅读：课外阅读：What Makes an Effective Executive 高效管理者应具备的素质高效管理者应具备的素质Warm-up activitiesvWhat qualities
10、 do you admire?vDo you think you have some qualities to be a manager?What are they?vWhat qualities do you want to cultivate on you?Management vManagement will be defined as the application of planning,organizing,directing,and controlling functions in the most efficient manner possible to accomplish
11、meaningful organizational objectives.vA central person must coordinate the work activities of others to achieve organizational objectives.The Four Management FunctionsPlanning vThe first function is planning.Planning defines where the organization wants to be in the future and how to get there.Plann
12、ing means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them.A lack of planning,or a poor planning,can hurt an organizations performance.vAl Copeland,founder of Popeyes Famous Fried Chicken and Biscuits,once said“Plan for what ha
13、ppens when you succeed and plan for what happens when you fail.Planning is the most important thing.”(书中也引用了Eisenhower对planning的评价)vSeveral questions to be considered when planningvThe forms of planningvstrategic(long-range)planningvTactical(short-range)planning operational planningvContingency plan
14、ningQuestions on PlanningvHave you planned for your college study(tactical)and your future career(strategic)?vEffective planning helps an organization adapt to change by identifying opportunities and avoiding problems(P40).(find an example in real life)Organizing vOrganizing typically follows planni
15、ng and reflects how the organization tries to accomplish the plan.Organizing involves the assignment of tasks,the grouping of tasks into departments,and the allocation of resources to departments.Directing or LeadingvProviding leadership is becoming an increasingly important management function.Lead
16、ing is the use of influence to motivate employees to achieve organizational goals.vLeading means creating a shared culture and values,communicating goals to employees throughout the organization and infusing employees with the desire to perform at a high level.vLeading involves motivating entire dep
17、artments and divisions as well as those individuals working immediately with the manager.Two Types of LeadingvAutocratic leadership,the close style of supervision,means providing subordinates with detailed job instructions.vDemocratic leadership:In this style,the manager consults with subordinates a
18、bout job activities,problems,and corrective actions.Managers using the general approach seek help and ideas.Questions for discussion vWhat type of leadership do you prefer?vWhat kind of leader would you like to be?vHow do you comment on these two types of leading?Controlling vControlling is the last
19、 function is the management process.Controlling means monitoring employees activities,determining the organization is on target toward its goals,and making corrections as necessary Organizational structurevOrganizational structure is the formal decision-making framework by which job tasks are divide
20、d,grouped,and coordinated.Five traditional methods for grouping work activities vDepartmentalization by function vDepartmentalization by product vDepartmentalization by geographical regions vDepartmentalization by process vDepartmentalization by customer Example:Organizational Structure of SASAC（国务院
21、国资委）（国务院国资委）General Office(Office of CPC Committee)(党委办公室）党委办公室）Bureau of Policies,Laws and Regulations（政策法规（政策法规Bureau of Performance Assessment（业绩考核）（业绩考核）Bureau of Statistics and Evaluation（统计评价）（统计评价）Bureau of Property Right Management（产权管理）（产权管理）Bureau of Planning and Development（规划发展）（规划发展）Bur
22、eau of Enterprise Reform（企业改革）（企业改革）Bureau of Enterprise Restructuring（企业改组）（企业改组）Bureau of Enterprise Remuneration（企业分配）（企业分配）Working Bureau of Supervisory Panels（Working Office of Supervisory Panels for SOEs）（监事会）（监事会）First Bureau for the Administration of Corporate Executives（领导任免）（领导任免）Second Bu
23、reau for the Administration of Corporate ExecutivesBureau of Party Building（CPC Committee Organization Department）（党建工作）（党建工作）Bureau of Publicity（CPC Committee Publicity Department）（宣传工作）（宣传工作）Bureau of Mass Work（CPC Committee Mass Work Department,CPC Committee United Front Work Department）（群众工作）（群众
24、工作）Research Office Bureau of Foreign Affairs（外事工作）（外事工作）Bureau of Personnel（人事工作）（人事工作）SASAC Discipline Inspection Committee（纪检监察）（纪检监察）Bureau of In-house Logistics（Bureau of Retired Staff Management）四、案例讲解四、案例讲解以chapter one 的case study 1 为例v1.明确案例所涉及的知识点：明确案例所涉及的知识点：a company owned by husband and w
25、ife-the form of business ownership is partnership.v2.分析分析Esprit 的两位创始人无法继续合作的原因：的两位创始人无法继续合作的原因：1)the relationship between the couple broke 2)markets and profits were lost 3)the couple had different ideas about the development of the company and each wanted to interfere others work.Each wanted to ta
26、ke main charge of the company.4)The couple decried each others workv3.讨论合伙制企业或家族企业正确的运营方讨论合伙制企业或家族企业正确的运营方式式 1)明确产权，明确股份明确产权，明确股份 2）各司其职，互不干涉）各司其职，互不干涉五、考试方式五、考试方式v考试可由两部分组成考试可由两部分组成,教师也可根据情况自定教师也可根据情况自定:1)学期论文学期论文(商务英语方面商务英语方面,或与教材主题相或与教材主题相 关的内容关的内容)2)笔试笔试笔试的考试题型笔试的考试题型(仅供参考仅供参考)v1.概念解释概念解释:如如fran
27、chise:A franchise is right to use a business name and sell products or services,usually in a specific geographical territory.v2.多选题多选题:课后练习有这种形式。课后练习有这种形式。v3.填空题填空题:_ is the managers ability to work with and through other people and to work effectively as a group member.v4.简答题简答题:v1)Describe briefly
28、 how to become a democratic leader.v2)describe briefly the Four Cs Model for evaluating human resourcesv5.阅读理解阅读理解：1)简答题：选取一篇经济文章，让考简答题：选取一篇经济文章，让考生阅后回答文章之后的问题。生阅后回答文章之后的问题。(书后的网址书后的网址)2）选择题）选择题 3)选词填空：从教材中选择一段文字，或选选词填空：从教材中选择一段文字，或选一段经济文章，抽出一段经济文章，抽出10个词，然后给出个词，然后给出15个词，让个词，让学生选择填空。学生选择填空。vThe oppo
29、site of autocratic direction is _ leadership,or general supervision(also referred to as participatory).In this style,the manager _ with subordinates about job activities,problems,and _ actions.Managers using the general _ seek help and ideas.Democratic leadership does not lessen managers formal_;dec
30、ision-making power still rests with them.With an experienced,skilled,and intelligent group of _,a manager would likely _ from using a democratic style that encourages_.Organizations that have _ used this style include Wal-Mart,Federal Express,IBM,AT&T.vConsults approach benefit democratic authority participation Corrective employees successfullyv6.Translation(E-C or C-E)(从书中选取）从书中选取）v上述几种考试形式有的是借鉴商务专业的考上述几种考试形式有的是借鉴商务专业的考试方式，有的是语言和商务结合在一起。试方式，有的是语言和商务结合在一起。
