1、Chapter 2 Product IntroductionChapter 2 Product IntroductionWarming-upListeningSpeakingReadingWriting&TranslationChapter 2 Product IntroductionObjectivesAfter studying this chapter,you are able to:demonstrate the strengths of your products or your equipments.arrange a meeting,receive clients,negotia
2、te price with clients.read a product instruction.translate some relevant materials.Chapter 2 Product IntroductionWarming-upChapter 2 Product IntroductionTask Look at the following pictures,do you know how to speak them in English?Pick out one and try to demonstrate its strengths.Chapter 2 Product In
3、troductionListeningChapter 2 Product IntroductionTask1 Listen to the conversation and match the people with the correct information.A.marketing assistant of FEIDA MoldB.a prospective customer from AustraliaC.marketing manager of FEIDA MoldD.works in Coles Myer CompanyE.wants to get more information
4、about the products John Turner ()Chen Dong ()Li Bo ()Chapter 2 Product IntroductionTask 2 Listen to the conversation between John Turner and Li Bo and fill in the blanks with what you hear.Li Bo:Hello!This is Li Bo,marketing assistant of FEIDA Mold.John Turner:Hello,Miss Li.This is John Turner from
5、Coles Myer Company.Im interested in your 1 mold.Ive seen some samples in Guangzhou Fair.They are very 2 .Li Bo:Thank you for your interest in our products.They are 3 products and have been 4 to more than 40 countries and areas with high identification.John Turner:I see.And could you give me a 5 intr
6、oduction of your products?Li Bo:Okay,Mr.Turner.But you know,for each model,we have a 6 of products.May I fax you a catalogue?John Turner:No,you neednt.I have one copy.Im really 7 in the prices of your products.Chapter 2 Product IntroductionLi Bo:In that case,I think we do need a 8.John Turner:Thats
7、9 what Im thinking.When will it be convenient for you?Li Bo:It is up to you.But I hope you can come to visit our company.John Turner:Ill fly to Ningbo next Monday morning.Is that alright for you?Li Bo:Thats great!I will meet you at the 10.John Turner:Thank you.I will email you the flight number.See
8、you then.Li Bo:See you.Chapter 2 Product IntroductionTask 3 John Turner visits FEIDA Mold and feels quite satisfied.Now he is sitting at the negotiating table and talking about the prices with Chen Dong.Listen to the conversation and choose the best answer to each question.1.What is Mr.Turner much i
9、mpressed by?()A.the working environment and the after-sale services.B.the quality of the products.C.the working environment and the workers efficiency.D.the processing system.2.How many countries and areas have the products been exported to?()A.20 B.30 C.45 D.over 40 3.What product is Mr.Turner inte
10、rested in?()A.the plastic molds.B.the after-sale service.C.the high quality.D.the reasonable price.4.What discount could Chen Dong offer to Mr.Turner first?()A.7 percent off B.5 percent off C.3 percent off D.8 percent off Chapter 2 Product Introduction5.What discount does Mr.Turner finally get?()A.8
11、 percent off B.2 percent off C.10 Percent off D.4 percent off Chapter 2 Product IntroductionSpeakingChapter 2 Product IntroductionTask Work in pairs.Assume you and your partner are the seller and buyer of the Apple IPOD respectively.Make a conversation and act it out.Some useful sentences are provid
12、ed below for your reference.Requesting for discounts Could you make it a little cheaper?Is it possible for you to reduce your price by 10%?A deal is possible if you reduce your price.Bargaining You are asking too much for this product.The price is too high.I can buy the same thing from ABC Company a
13、t one third of your price.If you order a larger amount,we can reduce.Striking a deal.Lets meet each other half way.Chapter 2 Product Introduction OK,lets call it a deal!All right.I now agree with you on that.Chapter 2 Product IntroductionReadingChapter 2 Product IntroductionText AAn Operating Manual
14、 About a DryerThe dryer is designed for compound fertilizer production process and suitable for each system of compound fertilizer production line such as preliminary drying,handling ordinary peroxy calcium phosphate and drying granulated material.While using as dryer for granulated fertilizer,flow
15、direction of flue pipe gas and material shall adopt downstream manner;granulate gas temperature of flue pipe gas can be decided according to operation conditions of each system;in general,it shall be less than 400.Adopt suitable capacity dryer to achieve stipulated final water content of each densit
16、y compound fertilizer as per national standard.Structure feature and working principleDryer manufactured by our company consists of shell device,supporting roller device,thrust roller device,drive unit,sealing device,inlet/outlet devices etc.Chapter 2 Product IntroductionThe equipment shall meet wit
17、h process requirements on clockwise drying fertilizer;heat supply of flue gas can select process and equipment according to different flue type(coal,oil,gas);combustion chamber need to be separately designed so as to keep temperature condition of flue gas steady avoid fertilizer nutrient loss etc.;d
18、ust collecting unit can be separately designed.Its shell device can be supported on supporting roller and thrust roller by front and back tyre;drive unit can drive shell rotating by girth gear on the shell;seal device is mounted on the connection between two ends and inlet/outlet box.It requires out
19、let box to operate under negative pressure avoid cold air entering and flue gas exosmosing as low as possible.Material can be fed into rotary drum through guide chute for feeding box;drop draw on inclined lifter flight zone;material will quickly slide toward the shell along lifter flight;in order to
20、 reduce contact time between material and high temperature gas flow and avoid material returning,material can be fed in drying area equipped with lifter flight.Chapter 2 Product IntroductionDue to inclination of shell and rotating movement,material can be uniformly scattered and fed into high temper
21、ature media inside for heat exchanging to keep material dry;vibration device is mounted at feeding end of shell to prevent fertilizer from melting on the inner wall due to high temperature and keep drying operation normal.1.Starting operation steps:(1)Ignite to rise temperature in combustion chamber
22、;flue gas can empty by emptying chimney.(2)Start motor for dryer to keep running normal.(3)Start end gas system.(4)Close wind valve and start blower to draw hot flue gas into dryer;meanwhile adjust temperature at each point up to pre-setting value as per process regulations.(5)Put necessary dried ma
23、terial into dryer.Chapter 2 Product Introduction2.Stopping operation steps:(1)Stop putting wet material into dryer.(2)Before stopping,we firstly stop supplying fuel to combustion chamber;after stop feeding wet material for 15 minutes,open exhaust air valve and stop air entraining machine;stop supply
24、ing gas to dryer.(3)After completely discharging from dryer,we can stop the machine when temperature of shell drops up to 60 avoid shell bending and out of sharp.(4)During stopping due to faults,we shall immediately stop feeding material;and let flue gas empty and press fire;then spiral the machine
25、about one circle by manual(or auxiliary drive device will side-start auxiliary drive)for 10-12 minutes until shell cools;at that time,it can be stopped.Chapter 2 Product IntroductionNew Words and Expressionsdryer dra n.吹风机；干衣机；干燥剂compound kmpand n.场地；复合物;fertilizer ftlaz n.肥料，化肥preliminary prlmn()r
26、adj.初步的，首要的peroxy prks n.过氧化物calcium klsm n.钙phosphate fsfet n.磷酸盐；磷肥granulate grnjlet vt.使成粒状；使表面变粗糙density denst n.密度stipulate stpjlet vt.规定；保证manufacture mnjfkt vt.制造；加工；捏造clockwise klkwaz adv.顺时针方向地combustion kmbst()n n.燃烧，氧化；骚动Chapter 2 Product Introductionexosmose ekszms n.外渗现象rotary rt()r adj
27、.旋转的chute ut n.瀑布；斜槽；降落伞；陡坡道ignite gnat vt.点燃；使燃烧；引发valve vlv n.阀；真空管；(管乐器的)活栓；(心脏的)瓣膜spiral spar()l n.螺旋；旋涡；螺旋形之物auxiliary gzlr adj.辅助的；副的；附加的be suitable for 适合according to 根据in general 通常，总体而言consist of 由组成meet with requirement 满足要求as as possible 尽可能Chapter 2 Product IntroductionTask 1 Match each
28、word with its proper Chinese pound A.肥料，化肥2.fertilizer B.场地；复合物3.preliminaryC.初步的，首要的4.calcium D.阀；真空管；(管乐器的)活栓；5.granulate E.制造；加工；捏造6.density F.密度7.stipulateG.化钙8.manufacture H.瀑布；斜槽；降落伞；陡坡道9.chute I.使成粒状；使表面变粗糙10.valve J.规定；保证Chapter 2 Product IntroductionTask 2 Complete the following sentences w
29、ith the following words.Change the form if necessary.1.Since his parents were killed in an accident,he _ by a couple.2.The book _ 30 chapters altogether.3.It is really very difficult to _ the requirement of his mother-in-law so he decides to give his plan up.4.Obviously,he is the very person that_ t
30、he job now.5.To our surprise,the latest dryer of the company _ by a professor.6.We should ship the goods _ what our customers demand.7._,the survey showed some big problems with the after-sale service of the company.besuitable for design according to handle in generaladopt consist of meet with as as
31、 possible adjust Chapter 2 Product Introduction8.In order to make full use of the desk,you had better _ it according to his height.9.No one knows how to _ such a big social problem.10.We must improve our efficiency _ soon _.Chapter 2 Product IntroductionTask 3 Translate the following passages.(Engli
32、sh to Chinese or Chinese to English)1.Dryer manufactured by our company consists of shell device,supporting roller device,thrust roller device,drive unit,sealing device,inlet&outlet devices etc.2.Before stopping,we firstly stop supplying fuel to combustion chamber;after stop feeding wet material for
33、 15-min,open exhaust air valve and stop air entraining machine;stop supplying gas to dryer.3.我们公司采用款到发货的原则。(shipment against payment)4.本干燥机是为复混肥料生产工艺所设计，主要用于各种体系复混肥料生产过程中的作业，如普通过磷酸钙的烘干处理和造粒物料的烘干。Chapter 2 Product IntroductionText B SD69 Series NC EDM Wire-Cutting Machine ToolMax feature of this seri
34、al product lies in the fact that it has no special requirements to the processed metal material properties.In principle,it can process all the conductive materials such as super-hard and hard alloy,quenching materials,stainless steel ductile materials,various magnet steel fragile materials,uneasily-
35、clamped thin wall spares etc.If the Machine Tool gets the aid of the auxiliary extra-largespecification of“Taper Cutting Device”and“Responsive Micro-Computer System”produced by this Company,then it can gain the satisfactory results in processing all kinds of the special spares which terrify other Ma
36、chine Tools.Following the constant appearance of the high-tech products,it continuously prospers the national economy.We predict that the characteristics of this serial product will be further developed and utilized.It will find favor in the eyes of vast customers.Chapter 2 Product IntroductionMain
37、UseIt processes various molds such as rubber and plastic molds,punch die and so on.It processes the special materials of fragile materials,stainless steel ductile materials,super-hard materials.It processes the complex-shape spares such as the tapered upper and lower,specially-shaped spares and so f
38、orth.Principle of OperationThe serial product applies“Electrical Discharge Machining”mechanism.It gets the auxiliary aid from electro-mechanically integrated product which combines Automated Control with Micro-Computers.The Machine Tool usually adopts“Molybdenum Wire”or“Hard Brass Wire”as the“Tool E
39、lectrode”.Under the“High Frequency Pulse Voltage Functions”,it utilizes the effect that it forms“Spark Discharge”after the liquid medium Chapter 2 Product Introductionhas been broken down.It instantaneously produces great volumes of heat energy in the Spark Channel.It melts or even gasifies the meta
40、l in the surface of the Work-Piece.With the joint action of the liquid medium,the metal has been rapidly eroded and removed.The Work-Piece which has been chucked in the coordinates Work-Table has been processed into various required shapes according to the pre-formulated program under the Micro-Comp
41、uter Control.Chapter 2 Product IntroductionNew Words and Expressionsfeature ft n.特征；特色property prpt n.属性，性质process prses vt.加工；处理mold mld n.模具conductive kndktv adj.传导的alloy l n.合金auxiliary gzlr adj.辅助的；副的；附加的specification spesfke()n n.规格；utilize jutlaz vt.使用integrate ntgret vt.使完整；使成整体mechanism mek(
42、)nz()m n.机制；原理erode rd vt.&vi.侵蚀，腐蚀conductive materials 导电材料Chapter 2 Product Introductionductile materials 韧性材料result in 导致rubber and plastic molds 橡塑模punch die 冲模Electrical Discharge Machining 放电加工Molybdenum Wire 钼丝Hard Brass Wire 硬性黄铜丝Chapter 2 Product IntroductionTask 4 Fill in each blank with t
43、he appropriate form of the word given in the brackets.1.It can _(process)all kinds of materials.2.My company _(produce)toys and games for children.3.He _(adopt)by a very kindhearted couple when he was just ten years old.4.This APP _ widely _(utilize)in our daily life by the end of last year.5.If you
44、 want to how to install this machine,you should know its _(specify)first.6.As we all know,all metal materials are _(conduct).7.What parents did will have great _(affect)on their children.8.He tried to _(integrate)me into the group.9.After getting the college degree,he decided to _(apply)for a positi
45、on in the company.10.Good health_(require)me of regular exercises.Chapter 2 Product IntroductionTask 5 Complete the following sentences with the words or phrases given below.Change the form if necessary.1.We should learn how to _theory _ practice.2.All IPODs will _ the eyes of the young people.3.She
46、 _a new world record in the 100 meters.4.He ran quickly _ catch the last bus.5.There are a variety of colors,such as red,green,blue,_.6.He does wholesale business,while his brother _retail business.7.People _education worked especially hard.set up expand in the field of combinewith lie in look forwa
47、rd to so as to and so forth be engaged in investChapter 2 Product Introduction8.Mr.Li _his short story into a novel.9.He _his savings in a business enterprise.10.Success _hard work.Task 6 Translate the following sentences into English using the words or phrases given in the brackets.1.我们在机床(lathe)制造
48、方面处于领先地位。(in the field of)2.我们的产品无论是价格还是质量，都在市场上具有竞争优势。(in terms of)3.我们和同事们协力制订生产计划。(cooperate with)4.我们一直致力于在产品与服务上不断取得进步。(commit to)5.这个城市位于江苏省的南部。(lie in)Chapter 2 Product IntroductionWriting&TranslationChapter 2 Product IntroductionTask Translate the following passage into Chinese.Read this sec
49、tion before operating machine.Safety principle:Machine should be operated by trained and qualified operators.Machine should be repaired by professional electro-mechanical engineer to avoid danger.In order to avoid metal chips hurting,do not open protective cover when machine running.Please pay attention to workable motion range to avoid injury,when operating semi-guarded machine.When machine working,spindle rotates like motionless.Do not touch tool on spindle,to avoid injury.
