1、Lesson 3 The Advertising Game Objectives By the end of this lesson,youll be able to know the design,the idea and the effect of advertisements;understand advertisement development;discuss advertisingWhich advertisement impresses you most?“What product is it for?”discussionLead-in Advertisement aboutL
2、ets enjoy and make some comments on them.What information can you get?Tsing taobeerVoice your opinions.awful Which one do you like best?incrediblewonderfulcreativeBeyond expression What does the passage talk about?A.The advantages and disadvantages of ads B.Different sorts of adsC.The development of
3、 advertisingD.The effect of ads on our lifeE.Peoples attitude toward adsRead the passage as quickly as you can.北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Reading 5 1 3 2 4Match the five paragraphs with the sentences.北师师大英语语必修4unit 11Lesson34unit 11Lesson3
4、精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Read the first paragraphBy reading a classic advertisement you can know the following except ()ADCBWhat the company sellsWhere the company is locatedHow much the product costsThe name of the brandc北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4
5、unit 11Lesson34unit 11Lesson3精品课课件Read the second paragraphSome advertisements consist of pictures or the words of experts in order to ()ADCBMake people know more about the productsMake the experts more famousShow people how good the products areMake the advertisements more attractivec北师师大英语语必修4unit
6、 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Read the third paragraphModern techniques of design are not enough to be noticed in modern cities because()ADCBThey spend too much money They cant make advertisements more attractivePeople are used to seeing such designPeople
7、dont like such designc北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Read the fourth paragraphThe top advertisers use humor as well as new and unusual ideas()ADCBTo create something newAll of aboveTo make people notice their productsTo persuade people to buy
8、their productsD北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Read the last paragraphThe government uses public advertisement to do the following except()ADCBEducating the public Making a profitMaking our society a better placeIncreasing public knowledgeC北师师大
9、英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 1.As present-day advertisers often have large budgets,a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.(P26)【分析】【分析】本句是一个主从复合句。As presen
10、t-day advertisers often have large budgets是_状语从句。a lot of money is spent on.as possible是主句，其中to make these advertisements as visually attractive as possible是不定式短语作_状语。SENTENCE EXPLANATIONS 原因原因 目的目的 北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 2.Modern adv
11、ertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.(P26)【分析】【分析】本句是一个简单句。主干是Modern advertisements must stand out in a world。full of competition是形容词短语作后置定语，修饰名词_；by combining.with ideas是
12、方式状语；linked to the products是过去分词短语作后置定语，修饰_；to make them more attractive作目的状语。SENTENCE EXPLANATIONS world ideas 北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 3.They realise that it does not matter how attractive the idea linked with the product is most peop
13、le know that the main purpose of the advertisement is making customers spend money.(P26)【分析】【分析】破折号之前是一个主从复合句：that it does not matter.the product is作realise的宾语，其中it是形式主语，真正的主语是how attractive the idea linked with the product is，linked with the product是过去分词短语作_,修饰idea。破折号之后也是一个主从复合句用来进一步解释，most people
14、 know是主句，that the main purpose.spend money作know的宾语。SENTENCE EXPLANATIONS 定语定语 北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Problems How to solve?Examples Types1234Read in detail and complete the table.北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4un
15、it 11Lesson34unit 11Lesson3精品课课件 Details Problems How to solve?Examples Types It is _ to be just the _ of a _ or a _.Ads need to _ and _ the _ of the public.Some ads _ pictures or the _ of experts,others try to _ ads that people simply _ at._ advertisementslikelynamecompanygeneral locationattracthol
16、dattentionconsist ofwordscreateenjoy lookingCelebrity北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 Details Problems How to solve?Examples Types People are used to _.Modern ads must _ the _ standards with ideas to make them more _.Some ads may use the _ of _
17、 to sell the car.Other common ideas include _,_ and _._ advertisementsseeing highstandards of visual designcombinehighestattractivefreedomconcepthappinesswealthsuccessConcept 北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 Details Problems For many of todays
18、advertisers,_ old ideas is not a successful approach.How to solve?The advertisers look for other ways to make people _.Examples The top advertisers use _ as well as _ and _ ideas to surprise people.Types _ advertisementsrepeatingnotice their productshumournewunusualCreative 北师师大英语语必修4unit 11Lesson34
19、unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件 Details Problems Some advertising is about _ and _ for profit.How to solve?Some ads aim to make _ to _.Examples 1._ citizens to _ in improving their neighbourhood.2._ the public on _ AIDS,_ water,_ the poor,_ smoking,etc.Types _ adverti
20、sements selling productsservicescontributionssocietyEncouraging participateEducating fighting savinghelpinggiving upCharity 北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Voice your opinionHow do advertisements affect our daily life?Have you ever bought anyth
21、ing because you liked the idea promoted in the advertisement?北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件Thanks a lot!Thanks a lot!北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件1.日本那些再现曲水宴的表演，有着不少日本那些再现曲水宴的表演，有着不少“
22、中国元素中国元素”，但是由于现代年轻人对古代中国文化了解甚少，并不知道哪些元素来自中国。，但是由于现代年轻人对古代中国文化了解甚少，并不知道哪些元素来自中国。2.本着保证校车安全的原则，公安机关将会同教育行政等部门对校车驾驶人进行逐一审查，坚决清退不符合安全规定的校车驾驶人。本着保证校车安全的原则，公安机关将会同教育行政等部门对校车驾驶人进行逐一审查，坚决清退不符合安全规定的校车驾驶人。3.山寨文化是一种平民文化、草根文化，自然有其存在的意义和价值，但山寨产品的泛滥则是中国知识产权意识不足的揭露与讽刺。山寨文化是一种平民文化、草根文化，自然有其存在的意义和价值，但山寨产品的泛滥则是中国知识产权
23、意识不足的揭露与讽刺。4.神舟神舟7号宇宙飞船载着三位航天英雄胜利返回地球，这艘宇宙飞船是我们国家自行研制的，每一个中国人不能不为之骄傲。号宇宙飞船载着三位航天英雄胜利返回地球，这艘宇宙飞船是我们国家自行研制的，每一个中国人不能不为之骄傲。5.这家工厂虽然规模不大，但曾两次荣获省科学大会奖，三次被授予省优质产品称号，产品远销全国各地和东南亚地区。这家工厂虽然规模不大，但曾两次荣获省科学大会奖，三次被授予省优质产品称号，产品远销全国各地和东南亚地区。6.杭州湾跨海大桥是一座由我国自行建造、自行设计、自行管理、自行投资的特大型交通基础设施，是我国跨海大桥建设史上的一个重要里程碑。杭州湾跨海大桥是一
24、座由我国自行建造、自行设计、自行管理、自行投资的特大型交通基础设施，是我国跨海大桥建设史上的一个重要里程碑。7、为防止东南亚地区发生的禽流感传入我国，国家质检总局和农业部今天联合发出通知，自即日暂行禁止进口来自疫区的禽类及其产品。、为防止东南亚地区发生的禽流感传入我国，国家质检总局和农业部今天联合发出通知，自即日暂行禁止进口来自疫区的禽类及其产品。8.这家工厂虽然规模不大，但曾两次荣获省科学大会奖，三次被授予省优质产品称号，产品远销全国各地和东南亚地区。这家工厂虽然规模不大，但曾两次荣获省科学大会奖，三次被授予省优质产品称号，产品远销全国各地和东南亚地区。9.杭州湾跨海大桥是一座由我国自行建造、自行设计、自行管理、自行投资的特大型交通基础设施，是我国跨海大桥建设史上的一个重要里程碑杭州湾跨海大桥是一座由我国自行建造、自行设计、自行管理、自行投资的特大型交通基础设施，是我国跨海大桥建设史上的一个重要里程碑北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件北师师大英语语必修4unit 11Lesson34unit 11Lesson3精品课课件
