1、 Unit 2 Companies and ProductsLearning ObjectivesIn this unit,you will learn language on how to:Make a company tourPrepare for a new product launchLaunch a new product Making a Company TourNotes:1.office block 办公区2.administrative department 行政部门3.warehouse 仓库4.stock 库存5.delivery 递送，交货 e.g.The compan
2、y has a prompt delivery for any order.6.workshop 车间 Talking on the Phone7.unload 卸货 e.g.Please help us unload the truck.8.conveyor belt 传送带9.install 安装，安置e.g.A new machine was installed to increase production.10.output 产量，产出e.g.The crop annual output increased thanks to the favorable weather.Talking
3、 on the Phone11.as a result 结果e.g.He got up late this morning.As a result,he missed the train.12.Its up to you.由你决定is well in hand13.accustom to 习惯于 e.g.I have accustomed myself to working long hours.14.considerate 考虑周到的15.superior较高的，上级的 e.g.He is superior in his position in the company.Talking on
4、the Phone16.productivity 生产率17.expand 扩大，扩展e.g.She expanded her store by adding a second room.Key Sentences1.Would you like to look around the factory first?2.This is our office block.3.Ill take you to the assembly shop.4.I hope the noise isnt bothering you.5.Im accustomed to this sort of thing.6.If
5、 theres some place youd like to stop,dont hesitate to ask.7.Ill show you a multimedia presentation about our company.Introduce your CD player in terms of distinctive features,main functions,and competitive price.PaymentSituation One of you is a Chinese CD player manufacturer,the other is a Korean bu
6、siness person.The Korean wants to import from the Chinese the equipment and technology need to make CD player in Korea.For the next class PeriodsPresentation P62 topic 1 P62 Task 1 Role AGroup work Preparing for a New Product LaunchNotes:1.agenda 议程2.figure out 解决，决定e.g.Lets figure out a way to help
7、 them.3.take notes 做记录4.high-end phone 高端手机5.affordable 买得起的e.g.This is an affordable house.We could take it on mortgage.Entertaining Clients6.discount 折扣7.build-in camera 内置相机8.the TFT display 彩屏显示9.professionals on the go 忙碌的专业人士10.Were getting somewhere.我们取得了一些成就（进展）。11.press release 新闻稿 Entertai
8、ning Clients12.cost-effective 节约成本的13.prime-time 黄金时段14.up and coming directors 日渐崭露头角的导演15.short clips 宣传短片16.create a buzz 制造话题 Entertaining Clients17.differentiatefrom 区分，辨别e.g.The boss dressed in suit to differentiate from other employees in uniforms.18.gear up 促进，增加19.product launch show 产品发布会
9、Key Sentences1.Now our agenda is to figure out the Four Ps.2.Id like to start with price and product.3.How are we going to describe the product?4.We should make sure to mention that it has more features than any other phone on the market.Key Sentences5.We should emphasize the most sought-after featu
10、res first.6.Now,were getting somewhere.Lets put the finishing touches on our press release.7.Why dont we start out with poster ads on buses and follow up with radio ads.8.That sounds like it could be a cost-effective start.Key Sentences9.We could differentiate ourselves from our competition.10.Well
11、need to start talking with IT resellers whom weve has success with in the past.11.Dont forget to get our distributors geared up.12.We need to work on our presentation.Launching a New Product Notes:1.launch 发动，开始，发布新产品 e.g.They launched the new perfume with prime-time commercials on the major network
12、s.2.smart phone 智能手机3.sleek 光滑的pact 紧凑的，小巧的5.Wi-Fi Internet access 无线网络性 Launching a New Product 6.email integration 电子邮件整合7.instant messaging 即时通讯8.digital music capabilities 数码音乐兼容9.surpass 超越，胜过e.g.This is an invention that exceeds all others in ingenuity.10.to be on top of ones game 使某人在激烈的竞赛中保持
13、领先 Launching a New Product 11.speaking of 谈到e.g.Speaking of diligence,we have a perfect example in our company.12.team up with 与合作e.g.They have been working on the project of teaming up with a world famous company.13.respectively 各自地 e.g.After the meeting they went home respectively.14.must-have 必备品
14、 Launching a New Product 15.hard disk drive smart phone 硬盘式智能手机16.flash memory smart phone range闪存智能手机17.entertaining diversions 娱乐软件18.forge alliances with leading gaming software developers 和领先的游戏软件开发商结盟 Launching a New Product 19.offer a full range of gaming options提供全方位的游戏选择20.benefit from 从中获利2
15、1.regarding 关于22.full product line 完整的产品线 Key Sentences1.Im proud to launch our first smart phone.2.It uses an open operating system and boasts more functions than any other phone on the market.3.Im here to tell you about some of the spectacular features of this phone.4.Now we will take questions fr
16、om the press.Key Sentences5.Our goal is for the product to be a must-have for professionals.6.What will you sell your product for?7.This will be a first for this market.8.We thank you for coming to the product launch of our product.9.We expect that our customers will benefit greatly from our new pro
17、duct.10.Please visit our website for updates regarding our full product line.Functional ExpressionsMaking a company tour1.Please stop me if you have any question.2.Ive been looking forward to visiting your factory.3.Youll know our products better after this visit.4.Maybe we could start with the Desi
18、gning Department.5.Then we could look at the production line.6.These drawings on the wall are process sheets.7.They describe how each process goes on to the next.Functional Expressions8.We are running on two shifts.9.Almost every process is computerized.10.The efficiency is greatly raised,and the in
19、tensity of labor is decreased.11.I hope my visit does not cause you too much trouble.12.Is the production line fully automatic?13.Whats your general impression,may I ask?14.Im impressed by your approach to business.15.I think we may be able to work together in the future.16.The purpose of my coming
20、here is to inquire about possibilities of establishing trade relations with your company.Functional ExpressionsPreparing for a new product launch1.The product gives us an edge over our competitors,I believe.No one can match us so far as quality is concerned.2.We are thinking of expanding into the ov
21、erseas market.3.How will we differentiate our product from our competitors?4.For one thing,our products technology is considerably more advanced than whats on the market now.Functional Expressions5.After months of work,Im so glad weve developed a product with a competitive advantage.6.Our product sh
22、ould meet the needs of our target market.7.Before we release the product,we need to8.What are the selling points of our products?9.It seems that theres a fair market for the product at the moment.10.Since we all have some knowledge about the design of it,lets go on to the feature part.Functional Exp
23、ressionsLaunching a new product1.Our new product will be available from2.This new version improves on the previous version in terms of3.The products innovative features include4.This product is superior to others on the market because5.Our product takes less time to install and its easy to operate.6
24、.Our product is environmentally-friendly and user-friendly.7.This type of product is in great demand.Functional Expressions8.The product is well thought of in America.9.This style is out of ordinary.10.This product comes in six different colors.11.To sum up,this product has excellent quality,reasona
25、ble price,distinctive features and a predicable large circulation.12.I hope you have a clearer picture of the product,its features,functions,distributions and pricing.13.Ill leave these written specifications with you,which you can study at your leisure.When a client from Japan comes to visit your c
26、ompany,show him around and introduce the latest softward product to him.PaymentSituation You are the product manager of Lynch High Tech Company.The main product for your company is anti-virus softward.For the next class PeriodsPresentation P62 topic 2 P62 task 2 Role AGroup work 1#Student Name:_ Tot
27、al Score:_ 2#Student Name:_ Total Score:_ 3#Student Name:_ Total Score:_ 4#Student Name:_ Total Score:_Items Points 1#Student 2#Student 3#Student 4#Student Articulation&Intonation 20 _ _ _ _Teamwork 10 _ _ _ _Terms Mastery 20 _ _ _ _Grammatical Accuracy 10 _ _ _ _ Language Fluency 20 _ _ _ _Overall
28、Effect 20 _ _ _ _ Related InformationAmerican Ambivalence about Chinese Products China has been in the western news lately for problems with tainted products.Many reports have focused on the economic issues but two reports both based on books on Americas National Public Radios“Morning Edition”looks
29、at this from an American cultural perspective.Related Information “A Year without Made in China”is a book by Sara Bangiorni an American business writer.She and her family tried to live for one year without buying anything made in China and wrote a memoir about the experience.The“made in China”label
30、is ubiquitous in my country and many people are wary of its growing presence.Sava Bangiorni said it was extremely difficult finding Related Information products like tennis shoes a coffee maker and candles.Many items she wanted to buy but simply did not because they were all made in China.Bangiorni
31、said she learned just how closely connected we are to the rest of the world for what we want and need and that Americans are very ambivalent about that.Related Information“A Nation of Counterfeiters”is a new book by Stephen Mihm.It documents cases of shoddy machinery tainted goods and property right
32、s violations but it has nothing to do with China.The counterfeiters are Americans 150 years ago.One example the author gives is how Charles Dickens protested the pirated copying of his novels and how the American government did very little to correct the problem.At the time many European countries w
33、ere upset with American practices.During the interview on Morning Edition the author used this history in reference to todays problems with tainted products from China and other countries.Related Information Both of these books look at problems with foreign products from an American standpoint.One b
34、ook looked at the issue from a consumer standpoint.The influx of foreign goods especially Chinese has changed our lives.Our dependence on Chinese products makes us uncomfortable.The other book looked at the issue from an historical perspective and that America was not vigilant about product safety o
35、r intellectual property rights at one time.The WTO and global media did not exist so there was little regulation for any country or business.China today is being held to higher standards than other countries were at this stage of development.Related Information The question for Americans is what will come of our ambivalence.I think it would do us good to take time to look at our own history but most Americans are too busy shopping for bargains which we cannot seem to get without Chinas help.
