1、2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE12022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE2太子太子龙龙的企业发展理念的企业发展理念2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE31.小孩哭声与销售小孩哭声与销售人天生就是个营销行家人天生就是个营销行家2.“知了知了”的故事的故事-。还有植物世界。还有植物世界-如梅花如梅花-、微生、微生物世界等物世界等 营销就这么简单，就是将自己的想法与优势告诉
2、别人，其实营销就这么简单，就是将自己的想法与优势告诉别人，其实在我们身边无处不存在营销。在我们身边无处不存在营销。何谓之营销何谓之营销2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE4营销的定义及其要素营销的定义及其要素 2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE52022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE6营销的要素：营销的要素：4 4个个W W和和1 1个个H H WHO 向谁说（做）WH
3、AT说（做）什么 WHEN什么时候说（做）WHERE 在什么地方说（做）HOW 怎么样说（做）2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE7营销形态营销形态 A杠铃型营销：加工型企业 虚拟经营B紧密加盟型是“命系式合作体”营销的历程：单向营销、双向营销、整合营销2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE8如何营销？如何营销？确定营销战略 运用营销战术 营销技巧2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY
4、CHANGE9营销心态营销心态 营销是卖产品还是卖梦想？营销是卖物质还是卖观念？太子龙自信自然出色可口可乐奋进、自由、激情的美国精神万宝路粗犷、刚毅、无畏的牛仔形象青春宝更白、更细、更光洁（美丽形象）一品黄山、天高云淡飘逸、轻松、自由、腾云驾雾般的享受2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE102022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE112022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE12
5、2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE13营销中赢的三个理念：赢在细节赢在常理赢在执行2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE14赢在细节赢在细节 在营销过程中，关注市场调查、产品定位、设计生产运输、终端销售、后期服务及信息回馈整条物流与信息流实施环节，和整个过程中客户与消费者意识观念变化，并解决各环节中的细节性问题。2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE15赢在常理赢在常理2
6、022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE16赢在执行赢在执行2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE17太子太子龙龙的营销之道的营销之道ABCABC 2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE18服务营销服务营销2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE19情感营销情感营销2022-11-4TAIZILONG FIN
7、ERY GROUP LIMITED DESIGN BY CHANGE20终端拦截终端拦截2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE21知识营销知识营销2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE222022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE23学习型企业及学习型营销体系学习型企业及学习型营销体系2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE24太子太子龙龙公司用人之道：公司用人之道：2022-11-4TAIZILONG FINERY GROUP LIMITED DESIGN BY CHANGE25
