人教版高中英语选修9课件:Unit-5-Inside-AdvertisingLanguage-points.ppt--(课件中不含音视频)

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1、人教课标人教课标 高三高三 选修选修 9Unit 51.We hear advertisements on the radio and come across them on the Ie across=meet with 偶然遇见偶然遇见/发现发现 e.g.我无意中在一本书的封面上看到他我无意中在一本书的封面上看到他 的名字的名字。I came across his name on the cover of a book.我刚才偶然碰到你的一个老同学。我刚才偶然碰到你的一个老同学。Ive just come across one of your former classmates.more

2、phrases sharing the same meaning with come across:run intobump into noticediscoverencounterShe _ an old friend of hers yesterday while she was shopping at the department store.A.turned down B.dealt with C.took after D.came acrossturn down 调低,拒绝;调低,拒绝;deal with处理,处理,对付;对付;take after与与相像。相像。题意:题意:_。D她

3、昨天在百货商店购物时偶遇了她昨天在百货商店购物时偶遇了一位老朋友一位老朋友 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.2.Analyse the sentence.which are attached to themwalking 移动的;活动的移动的;活动的1)他是我们班的他是我们班的“活词典活词典”。He is the“_”in our class.2)要是你穿这么艳的衣服,很容易成为要是你穿这么艳的

4、衣服,很容易成为“活靶子活靶子”。You would become a“_”if you dressed in such a bright color.walking dictionarywalking target3.With so many messages from advertisers filling our daily lives,it is important to understand how advertisements work.“with+宾语宾语+宾补宾补”这一结构在句中这一结构在句中作状语作状语,其中,其中宾补可以是介词短语、形宾补可以是介词短语、形容词或副词、动词不

5、定式容词或副词、动词不定式(表示将来的(表示将来的动作)、动作)、动词动词-ing形式形式(表示动作正在(表示动作正在进行)、进行)、过去分词过去分词(表示被动或完成的(表示被动或完成的动作)。动作)。with+复合结构的句法功能复合结构的句法功能with+复合结构在句子中作状语,表示原复合结构在句子中作状语,表示原因、时间、条件、伴随、方式等。因、时间、条件、伴随、方式等。with+复合结构在句子中还可以作定语复合结构在句子中还可以作定语。如:。如:We sat on the dry grass with our backs against the wall.(作伴随或方式状语作伴随或方式状

6、语)She could not leave with her duty unfinished.(作原因状语作原因状语)The girl sat there quite silent and still with her eyes fixed on the wall.(作伴作伴随状语随状语)He sat with his arms clasped around his knees.(作伴随或方式状语作伴随或方式状语)There was a letter for Jane with a French stamp on it.(作定语作定语)用用 with+复合结构完成下列句子。复合结构完成下列句子

7、。1._(心存梦想心存梦想),2.he went to Hollywood.2.The boy came running towards us _(手手被绑在背后被绑在背后).With a dream in his heartwith his hands tied behind his back3.They pretended to be working hard all night _(亮着灯亮着灯).4._(没有可以燃烧没有可以燃烧 的东西的东西),the fire became weak and finally died out.5._ (作业完成后作业完成后),we went to p

8、lay basketball.with the lights onWith nothing to burnWith our homework over/finished4.An advertisement is a message or announcement that informs or influences people.inform=tell 通知通知 inform sb.(of/about sth.)e.g.她通知他们他已经到达。她通知他们他已经到达。She informed them of his arrival.inform(that clause)e.g.他们得到了儿子阵亡的

9、通知。他们得到了儿子阵亡的通知。They were informed that their son was killed in battle.inform 了解,熟悉了解,熟悉(常用于(常用于inform oneself of/about sth.结构);如:结构);如:We need time to inform ourselves thoroughly of/about the problem.翻译:翻译:_。我们需要时间来彻底地了解这一问题我们需要时间来彻底地了解这一问题【拓展】【拓展】informed adj.有学问的,有见识的有学问的,有见识的informer n.告密者告密者5.,

10、and how the product would fit into their lives.fit in/into 找到时间找到时间(见某人、做某事见某人、做某事);有足够空间有足够空间(放放);合得来;适应合得来;适应。e.g.我尽量午饭后抽时间见你。我尽量午饭后抽时间见你。Ill try and fit you in after lunch.我得在一个上午安排十次约见。我得在一个上午安排十次约见。I had to fit ten appointments into one morning.我们没有地方再摆更多的椅子了。我们没有地方再摆更多的椅子了。We cant fit in any m

11、ore chairs.他过去从未干过这种工作,很难说他是他过去从未干过这种工作,很难说他是否会与他人配合得好。否会与他人配合得好。Hes never done this type of work before;Im not sure how hell fit in with the other people.6.,advertisements often appeal to our hopes and dreams or our emotions.appeal to 有吸引力,有感染力,引有吸引力,有感染力,引起兴趣;向起兴趣;向上诉;呼吁;上诉;呼吁;求助于求助于 e.g.Does this

12、 piece of music appeal to you?Daisy appealed to the high court against her sentence.The government appealed to the people for support.If you dont obey me,I shall appeal to force.We tend to have a better memory for things that excite our senses or _ our emotions than for straight facts.(2015浙江浙江)A.bl

13、ock off.B.appeal to C.subscribe to D.come across考查动词短语。考查动词短语。A封锁,阻挡,封锁,阻挡,B吸引,有吸引,有感染力,感染力,C订阅,订阅,D遇到。句意:与毫无渲遇到。句意:与毫无渲染的事实相比,我们更容易记住那些能使我染的事实相比,我们更容易记住那些能使我们感官兴奋或者感染我们情绪的事情。们感官兴奋或者感染我们情绪的事情。B该句的句式用到了一个比较句式及一个该句的句式用到了一个比较句式及一个定语从句,看来有一点复杂,其实这道定语从句,看来有一点复杂,其实这道题的关键就是连词题的关键就是连词or,or意思是或者,意思是或者,用于并列句。

14、所以用于并列句。所以our emotions表达是跟表达是跟前面前面excite our senses(让我们激动让我们激动)意思意思相同,根据句意不难得出答案是相同,根据句意不难得出答案是B。7.Some adverts,like the environmental protection advertisement below,appeal to our conscience or our desire to be worthy citizens.观察下列句子中观察下列句子中 worthy 的用法的用法:e.g.His behavior is worthy of being praised.

15、他的行为是值得表扬的。他的行为是值得表扬的。The film is worthy to be seen twice.这部电影值得看两遍。这部电影值得看两遍。worth 常作形容词,意为常作形容词,意为“_”有某种有某种价值的,值得的价值的,值得的be worthy to do 值得值得(配得上配得上)干某事干某事be worthy of being done 值得被做某事值得被做某事be worthy to be done 值得被做某事值得被做某事 worthy也可作名词,意为也可作名词,意为“要人,知要人,知名人士名人士”e.g.The town worthies included the

16、doctor and the lawyer.【拓展】【拓展】worth&worthwhileworth adj.有有价值,值价值,值钱钱 后通常接表示后通常接表示“金钱金钱”或或“价值价值”的名的名词词;worth意为意为“值得值得”时,常用结构时,常用结构:be worth sth.;be worth doing sth.。e.g.The dictionary is worth more than 100 yuan.She sometimes asked herself whether it was worth the effort.The movie is worth watching.注

17、意:表示注意:表示“很值得很值得”时要用时要用be well worth。e.g.The book is well worth reading.worthwhile adj.值得花时间(或花钱、值得花时间(或花钱、努力等),重要的努力等),重要的在句中可作定语、表语、宾语补足语,在句中可作定语、表语、宾语补足语,常用结构:常用结构:be worthwhile to do sth./doing sth.。e.g.Heres some worthwhile advice to any young businessman.He thinks teaching a foreign language i

18、s worthwhile.Her interest makes our efforts worthwhile.It is worthwhile to try/trying this experiment.根据括号内的提示翻译下列句子。根据括号内的提示翻译下列句子。1.她的成就值得给予最高赞赏。她的成就值得给予最高赞赏。(worthy)2.她很可能不同意她很可能不同意,但值得去试一下。但值得去试一下。(worth)Her achievements are worthy of the highest praise.Shell probably disagree,but its worth tryi

19、ng.3.给新雇员彻底、详细地解释一下工作给新雇员彻底、详细地解释一下工作,费点事也是值得的。费点事也是值得的。(worthwhile)Its worthwhile to take/taking the trouble to explain the job fully to new employees.8.As well as worrying about the expense,advertisers must also consider which media are most appropriate for their product and which their target aud

20、ience is most likely to see or hear.as well as 连接并列成分,意思是连接并列成分,意思是“不不但但而且而且;既;既又又”,和,和not only but also 强调的是后面部强调的是后面部分。比较:分。比较:e.g.She is kind as well as beautiful.她不计较呢外表美丽,心地也很善她不计较呢外表美丽,心地也很善 良。良。(同时强调同时强调“心地善良心地善良”与与“美丽美丽”)She is not only kind,but also beautiful.她不仅心地善良,她不仅心地善良,长得也很漂亮。长得也很漂亮。(

21、强调强调“长得漂亮长得漂亮”)9.However,it would be no use advertising products on radio if the ad relies on visual effects.rely on=depend on 依靠,指望依靠,指望阅读下列各句,并试着总结阅读下列各句,并试着总结 rely on 在句在句中的含义及用法。中的含义及用法。1.You should rely on your own efforts.2.Many people now rely on the Internet for news and information.3.Many w

22、orking women rely on their relatives to help take care of their children.4.Dont rely on me going to Japan for further study.5.You can always rely on Jim;he wont fail you.归纳归纳 rely on 意为意为“依靠;依赖;指望依靠;依赖;指望”。常。常构成搭配:构成搭配:rely on sb./sth.(句句1);_(句句2);rely on sb.to do sth.(句句3);_(句句4)。还可意为。还可意为“相信,信赖相信,

23、信赖”,用于,用于rely on/upon sb./sth.结构结构(句句5)。rely on sb./sth.for sth.rely on sb.doing sth.将下列句子翻译成英语。将下列句子翻译成英语。1.她已证明,在紧要关头,她是一个可以信她已证明,在紧要关头,她是一个可以信2.赖的人。赖的人。2.永远别相信英国的天气,它总是变化无常。永远别相信英国的天气,它总是变化无常。She has proved that she can be relied on in an emergency.British weather can never be relied on its alway

24、s changing.3.我们依靠约翰告诉我们事情的真相。我们依靠约翰告诉我们事情的真相。4.我们可以依靠他的帮助。我们可以依靠他的帮助。We rely on John to tell us the truth of the matter.We can rely on him for help/assistance./We can rely on his help/assistance.10.Would really good advertising persuade you to buy products and services you are not interested in or h

25、ave no use for?have no use for sb.讨厌讨厌人人 e.g.我讨厌那些不努力的人。我讨厌那些不努力的人。I have no use for people who dont make an effort.have no use for sth.不需要不需要;用不着用不着e.g.我用不着这台打字机了,你拿去用吧。我用不着这台打字机了,你拿去用吧。I have no use for this typewriter,so you can have it.11.On the other hand,being constantly exposed to advertiseme

26、nts can help to change our opinions over time.over time 随着时间的推移随着时间的推移e.g.随着时间的推移随着时间的推移,失败的伤痛会逐失败的伤痛会逐渐消失。渐消失。The pain of this failure will disappear over time.起初他的父母不喜欢他的女朋友,但随着起初他的父母不喜欢他的女朋友,但随着时间的流逝他们的看法渐渐发生变化。时间的流逝他们的看法渐渐发生变化。At first his parents didnt like his girlfriend,but their opinion has

27、been changed over time.overtime adv.规定时间之外地规定时间之外地;超时地超时地e.g.他最近老是加班。他最近老是加班。Hes been working overtime recently.根据括号中的提示翻译下列句子。根据括号中的提示翻译下列句子。1.买完所有需要的东西后,我离开了超买完所有需要的东西后,我离开了超市。(市。(with的复合结构)的复合结构)With all the things that I needed bought,I left the supermarket.2.没完成作业,这个女孩不得不熬夜到没完成作业,这个女孩不得不熬夜到 两点。

28、(两点。(having done)3.煤燃烧时,产生很多热量。煤燃烧时,产生很多热量。(generate)Not having finished her homework,the girl had to stay up until two oclock.When coal burns,it generates a great deal of heat.4.他们把会议决议通知了我们。他们把会议决议通知了我们。(inform)5.我相信他刚才说的话一部分是真实我相信他刚才说的话一部分是真实 的。(的。(partly)I believe what he said just now is partly true.They informed us of the decisions made at the meeting.Finish Ex 1,2&3 on Page 85.

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