1、Fundamentals of ManagementEnglish Course forEnglish Course forFundamentals of ManagementChapter 13Business Ethics and Corporate Social Responsibility Fundamentals of ManagementEnglish Course forBrainstorming Walmart China has donated over RMB 140 million dedicated over 240,000 hours to charitable ac
2、tivities Thinking and Discussion Would Walmarts social responsibility activities affect its long-term economic performance?Should enterprises make great efforts to participate in social responsibility activities?Fundamentals of ManagementEnglish Course forEnglish Course forFundamentals of Management
3、Text ACorporate Social Responsibility Theories:Mapping the TerritoryFundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Political TheoriesIntegrative Theories Ethical TheoriesFundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumenta
4、l Theories CSR is seen only as a strategic tool to achieve economic objectives and wealth creation The only one responsibility of business towards society is the maximization of profits to the shareholders within the legal framework and the ethical custom of the country.Milton FriedmannFundamentals
5、of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Objectives Maximization of shareholder value Achieving competitive advantages Cause-related marketing Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Objectives Maximization
6、 of shareholder value As the supreme criterion to evaluate specific corporate social activity As the supreme reference for corporate decision-making Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Objectives Achieving competitive advantages Focused on ho
7、w to allocate resources to achieve long-term social objectives and create a competitive advantage Approaches：(a)social investments in competitive context(b)natural resource-based view and its dynamic capabilities(c)strategies for the bottom of the economic pyramid Fundamentals of ManagementEnglish C
8、ourse forFour Groups of CSR Theories Instrumental Theories Objectives Cause-related marketing The process of formulating and implementing marketing activitiesFundamentals of ManagementEnglish Course forFour Groups of CSR Theories Instrumental Theories Objectives Cause-related marketing The process o
9、f formulating and implementing marketing activities To enhance company revenues and sales or customer relationship by building the brand through the acquisition of,and association with the ethical dimension or social responsibility dimension Fundamentals of ManagementEnglish Course forFour Groups of
10、 CSR Theories Political Theories Focus on interactions and connections between business and society,and on the power and position of business an its inherent responsibility Include both political considerations and political analysis Two major approaches:Corporate Constitutionalism and Corporate Cit
11、izenshipFundamentals of ManagementEnglish Course forFour Groups of CSR Theories Political Theories Corporate Constitutionalism:business is a social institution and it must use power responsibly Two principals to manage social power:The social power equation:social responsibilities of businessmen ari
12、se from the amount of social power that they have The iron law of responsibility:the negative consequences of the absence of use of power Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Political Theories Corporate Citizenship:the firm as citizen Three views of corporate citi
13、zenship(1)a limited view(2)a view equivalent to CSR(3)an extended view of corporate citizenship Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Integrative Theories Argue that business depends on society for its existence,continuity and growth and integrates social demands Fo
14、cus on the detection and scanning of,and response to,the social demands that achieve social legitimacy,greater social acceptance and prestige.Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Integrative Theories Issues management The principle of public responsibility Stakehol
15、der management Corporate social performance Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Ethical Theories Focus on the ethical requirements that cement the relationship between business and society Are based on principles that express the right thing to do or the necessity
16、 to achieve a good society Fundamentals of ManagementEnglish Course forFour Groups of CSR Theories Ethical Theories Normative stakeholder theory Universal rights Sustainable development The common good approach Fundamentals of ManagementEnglish Course forConclusion Most of current CSR theories are f
17、ocused on four main aspects:(1)meeting objectives that produce long-term profits(2)using business power in a responsible way(3)integrating social demands(4)contributing to a good society by doing what is ethically correctFundamentals of ManagementEnglish Course forRelated Theories Stakeholder Theory
18、 A theory of organizational management and business ethics that accounts for multiple constituencies impacted by business entities like employees,suppliers,local communities,creditors,and others Addresses morals and values in managing an organization,such as those related to corporate social respons
19、ibility,market economy,and social contract theory.Fundamentals of ManagementEnglish Course forRelated Theories Integrative Social Contract Theory(ISCT)Universal ethical principles based on the collective views of multiple societies form a“social contract”that all individuals and organizations have a
20、 duty to observe in all situationsFundamentals of ManagementEnglish Course forRelated Theories The Principle of Public Responsibility Managers should stop after the secondary level Firms and their managers should not be engaged in activities beyond their formal tasks and the impacts of those tasksFu
21、ndamentals of ManagementEnglish Course forReview and Discuss1.You are thinking of hiring a product manager who has just left a competitors company.She would be more than happy to tell you all the competitors plans for the coming year.What would you do?Fundamentals of ManagementEnglish Course forRevi
22、ew and Discuss2.You are interviewing a capable female applicant for a job as salesperson.She is better qualified than the men who have been interviewed.Nevertheless,you know that in your industry some important customers prefer dealing with men,and you will lose some sales if you hire her.What would
23、 you do?Fundamentals of ManagementEnglish Course forEnglish Course forFundamentals of ManagementText BDo Conflicts Affect a Companys Corporate Social Responsibility Policy?Fundamentals of ManagementEnglish Course forDo Conflicts Affect a Companys Corporate Social Responsibility Policy?Canon Inc.(Kiy
24、anon Kabushiki-gaisha)is a Japanese multinational corporation specializing in the manufacture of imaging and optical products,including cameras,camcorders,photocopiers,steppers,computer printers and medical equipment.It is headquartered in Ota,Tokyo,Japan.Fundamentals of ManagementEnglish Course for
25、Review and Discuss1.How did Canon define Kyosei?Why it chose the social responsibility based on the Kyosei philosophy?2.What are Canons specific contributions to sustainable development?Fundamentals of ManagementEnglish Course forReview and Discuss1.How did Canon define Kyosei?Why it chose the socia
26、l responsibility based on the Kyosei philosophy?2.What are Canons specific contributions to sustainable development?Fundamentals of ManagementEnglish Course forReview and Discuss3.How do you evaluate the rule that employees are not allowed to sit down during working hours?4.What are Canons CSR polic
27、ies after conflicts?Do you think it can be used for reference by other enterprises?Fundamentals of ManagementEnglish Course forEnglish Course forFundamentals of ManagementText C6 Socially Responsible Companies to ApplaudFundamentals of ManagementEnglish Course for6 Socially Responsible Companies to
28、Applaud1.Google The largest corporate renewable energy purchaser on the planet Achieved its 100 percent renewable energy target in 2017 Provides grants to several dedicated social impact initiatives Fundamentals of ManagementEnglish Course for6 Socially Responsible Companies to Applaud2.Ben&Jerrys O
29、pposed Recombinant Bovine Growth Hormone use in cows in 1989 Have used their packaging to support the family farm organization,Farm Aid.Created the Ben&Jerrys Foundation,offering grants for social justice programs.Fundamentals of ManagementEnglish Course for6 Socially Responsible Companies to Applau
30、d3.LEGO End their 50-year partnership with Shell Global due to their plans to drill in the Arctic Made a commitment to reduce their carbon footprint Is working towards 100 percent renewable energy capacity by 2030 Fundamentals of ManagementEnglish Course for6 Socially Responsible Companies to Applau
31、d4.Levi Strauss Water of designing and manufacturing has saved more than 1 billion liters of water since its inception in 2011 Worked to fight stigma and support people living with HIV/AIDS,facilitate clothing recycling with Goodwill,and decrease their contribution to climate change.Fundamentals of
32、ManagementEnglish Course for6 Socially Responsible Companies to Applaud5.Warby Parker Makes a monthly donation to their nonprofit partners Has distributed more than four million pairs of glasses since its start in 2010.Fundamentals of ManagementEnglish Course for6 Socially Responsible Companies to A
33、pplaud6.Microsoft Ist giving program reached a total of$1.6 billion given in 2017 and is on track to reach$2 billion by 2020 Created Microsoft Philanthropies,a social good initiative that works with nonprofits,governments,and businesses Fundamentals of ManagementEnglish Course forReview and Discuss1.Why many companies weigh social responsibilities so much nowadays?2.What are the implications of the six enterprises?
