1、1、advertisingAdvertising has become part of modern life.广告已然成为现代生活的一部分。广告已然成为现代生活的一部分。n广告活动，广告广告活动，广告业（总称）业（总称）A good advertising campaign will increase our sales.n广告活动，广告广告活动，广告业（总称）业（总称）You can put an advertisement in the local paper to sell your car.You can advertise for an excellent sales manage
2、r,too.advertisingun.广告业；广告活动n.广告（宣传）；广告（宣传）；启事启事advertisementadvertisev.做广告；登广告；做广告；登广告；征聘征聘advertisern.广告商广告商put an advertisement 登广告advertise for 为（征求/招聘）.做广告；应用融会应用融会(单句语法填空单句语法填空/完成句子完成句子)Large amounts of money are spent on (advertise)every year.Our company needs to advertise a new sales manager
3、 next month.People found it hard to put up with so many (advertise)in TV series.Im writing to apply for the position that .我我写信是为了申请你们在网上招聘的那个职位。写信是为了申请你们在网上招聘的那个职位。advertisingforadvertisementsyou have advertised on the Internetpersuade2In other words,it tries to persuade people to buy a product or
4、service.换换言之，广告试图说服人们购买一种产品或服务。言之，广告试图说服人们购买一种产品或服务。vt.说服；使信服说服；使信服It tries to persuade people into accepting/to accept advertisers idea.We need to persuade ourselves not to be persuaded/out of being persuaded.vt.说服；使信服说服；使信服persuadevt.说服，使信服n.说服，劝说，信说服，劝说，信仰仰persuasionpersuasiveadj.有说服力的，有说服力的，令人信服
5、的令人信服的说服某人做某事 persuade sb.to do.persuade sb.into doing.说服某人不要做某事 persuade sb.not to do.peersuade sb.out of doing.应用融会应用融会(1)单句语法填空单句语法填空Not having persuaded Helen (change)her mind,her parents had no choice but to allow her to go to China alone.While shopping,people sometimes cant help being persuade
6、d buying something they dont really need.He tried (persuade)his father to give up smoking,but in vain.to changeintoto persuade(2)一句多译一句多译我从未想过你会成功地说服他改变主意。我从未想过你会成功地说服他改变主意。It never occurred to me that you succeeded in _ _.It never occurred to me that you succeeded in _ _.名师点津名师点津“说服某人做某事说服某人做某事”的表达
7、形式的表达形式：persuade sb.to do sth.;persuade sb.into doing sth.;talk sb.into doing sth.。persuading him to change hispersuading him into changingmindhis mind3That is why when a company wants to promote a product or service,it often launches a mass media advertising campaign.That is why most of us are pers
8、uaded into buying something we dont really need.这这就是为什么当一家公司想要推销产品或服务时，往往会在大众传媒上发起就是为什么当一家公司想要推销产品或服务时，往往会在大众传媒上发起一场广告活动。一场广告活动。That is because goods may be more cheaper than before.这这就是为什么我们大部分人被说服去买一些我们不需要的东西就是为什么我们大部分人被说服去买一些我们不需要的东西应用融会应用融会(1)单句语法填空单句语法填空I have a good command of English and am e
9、asy to get along with.Thats Im writing to apply for the job.The reason Tom came late for the meeting was he was ill.(2)一句多译一句多译他有紧急的事情要处理，这就是他没参加会议的原因。他有紧急的事情要处理，这就是他没参加会议的原因。He had an urgent thing to deal with and he didnt attend the meeting.He didnt attend the meeting and he had an urgent thing to
10、 deal with.whywhythatthat was whythat was because精通，熟练掌握精通，熟练掌握.4And what message does it try to get across?它它试图传达什么样的信息？试图传达什么样的信息？Did the message get across to you?vi.被传达，被理被传达，被理解，把解，把.讲清楚讲清楚get away(from)(从从)脱离；摆脱脱离；摆脱()get along/on with 与与相处；进展相处；进展get down to(doing)sth.开始着手开始着手(做做)某事某事get over
11、 克服克服(困难困难)；从；从中恢复中恢复get through 完成；接通电话；通过完成；接通电话；通过get together 聚会，相聚聚会，相聚应用融会应用融会(用用get的相关短语填空的相关短语填空)The best housewarming parties allow old friends to ,having a chat freely.Every now and then I like to spend a few days in the country to _ the noise and pollution of London.I rang him several tim
12、es this morning but could not to him.Our English teacher is very strict with us.He wont have us _ cheating in the exam.get together get away fromget throughgetting away with乔迁派对不时，常常作弊，欺骗5The+比较级比较级.,the+比较级比较级.“越越.,就越就越.”The more we like the brand ambassador,the more we will be attracted to buy the
13、 product.The _(influential)a brand ambassador is,the more important it is for him to behave himselves.more influentialIt is more and more important.比较级比较级and比较级比较级 “越来越越来越”应用融会应用融会(单句语法填空单句语法填空/完成句子完成句子)This is important because the more you speak English,the (good)your English will become.The more
14、a person reads,the (wise)he will become.The harder you work,.你你工作越努力，取得的进步就越大。工作越努力，取得的进步就越大。Its reported that now.据据报道，现在越来越多的外国人正在学习汉语。报道，现在越来越多的外国人正在学习汉语。betterwiserthe greater progress you will makemore and more foreigners are learning Chineseabsorbvt.理解，掌握；吸收；理解，掌握；吸收；吸引全部注意力吸引全部注意力6We absorb t
15、hese marketing messages without thinking about them too much,yet they will probably have an effect on us the next time we go shopping.们没有多加思考就吸收了这些促销信息，而这些信息有可能在我们们没有多加思考就吸收了这些促销信息，而这些信息有可能在我们下次购物时对我们产生影响。下次购物时对我们产生影响。vt.理解，掌握；吸收；理解，掌握；吸收；吸引全部注意力吸引全部注意力Flowers can absorb sunlight from the sun.He is
16、absored in studying.absorb.from.从从中吸收中吸收absorb.into.把把吸收进吸收进(be)absorbed in.absorb oneself in.专专心于心于/全神贯注于全神贯注于.absorb ones attention 吸吸引某人的注意力引某人的注意力应用融会应用融会(1)写出下列句中加蓝词的含义写出下列句中加蓝词的含义As we all know,plants absorb carbon dioxide from the air._It may take time to absorb the difficult maths question._
17、 I get so absorbed in doing something that I am unaware of things happening around me._ 吸吸收收理解，掌理解，掌握握吸引全部注意吸引全部注意力力(2)单句语法填空单句语法填空It takes sunscreen about fifteen minutes to start working,and thats plenty of time for your skin (absorb)a days worth of vitamin D.These kids are so (absorb)in their stu
18、dies that I just sit back.We both became absorbed the simplicity of playing together.(absorb)in every move of mine,the foreign students couldnt help taking pictures from time to time.联想发散联想发散“全神贯注全神贯注”的几种表达方式的几种表达方式：be lost in/be absorbed in/be buried in/put ones heart into/concentrate on/give ones
19、whole attention/mind to等等。to absorbabsorbedinAbsorbed7What fruit do you like?I like oranges and apples.=I like not only orangs,but(also)apples.我不仅喜欢橘子，而且还喜欢苹果.他不仅喜欢唱歌，而且喜欢跳舞.(翻译）He likes not only singing,but(also)dancing.（1）not only.but also.连接两个连接两个并列关系成分并列关系成分What did he do yesterday?He not only w
20、atched a film,but(also)cleaned his room.=Not only did he watch a film,but(also)cleaned his room.他不仅看了电影，而且打扫了房间。我的好朋友不仅会说中文，还会说英文。My friend can not only speak Chinese,but(also)speak English.=Not only can my friend speak Chiese,but(also)speak English.（2）not only.but also.也可以连接也可以连接两个分句两个分句；且且not only
21、位于句首位于句首时，时，not only所在的分句用所在的分句用部分部分倒装倒装（即把情态动词（即把情态动词/助动词放主语前）。助动词放主语前）。Whats this?不仅你有这本书，而且他也有.Not only you but(also)he _(have)this English book.has不仅我的妈妈爱我，而且我的爸爸也爱我.Not only my mother but(also)my father _(love)me.loves（3）not only.but also.连接两个并列成分做主连接两个并列成分做主语，语，谓语动词谓语动词采用采用就近原则就近原则应用融会应用融会(1)单
22、句语法填空单句语法填空Not only (do)he speak English correctly,but he also speaks it fluently.Not only do humans make mistakes,they make mistakes as part of their everyday behavior.Not only Toms classmates but also Tom (be)coming to visit museum.doesbutis(2)一句多译一句多译/句式升级句式升级参加锻炼不仅能强健我们的身体，而且还有助于我们专心学习。参加锻炼不仅能强健
23、我们的身体，而且还有助于我们专心学习。but also helps us concentrate on our study.Not only but it also helps us concentrate on our study.We should not only raise money for them,but also help them rebuild their home.Not only ,but we should also help them rebuild their home.(倒装句倒装句)Taking exercise not only builds up our bodydoes taking exercise build up our bodyshould we raise money for them
