1、AliExpress跨境电商实用英语 Chapter 2Unit 2 Introduction to Cross-border E-commerce Platforms跨境电商系列教材Acquire basic knowledge about AliExpress1Know the platform rules on AliExpress2Know how to register an AliExpress account 3Learn words and expressions concerning talking about Aliexpress4Unit GoalsAfter study
2、ing this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do and express your own opinions with your group members.Try to relate to your personal experience.A.I purchase almost everything from party accessories to mobile phones onli
3、ne.Shipping times can vary,for instance,Ive had items arrive in 5 days,but others took 3 weeks.PART 1Warming-upB.I placed an order and chose it to be shipped by China post to Lebanon,but the seller shipped it by AliExpress Standard shipping and he said it was faster than China post.PART TWOPassage R
4、eadingPART 2Passage Reading Serving as the only global online trading platform of Alibaba,AliExpress marks its official debut in April 2010,also known as the“International Version of Taobao”by the majority of sellers.AliExpress is a platform for overseas buyers,with payment realized through Alipay i
5、nternational accounts,and the products are shipped by international express.After several years,the transaction volume of the platform develops at an average annual growth rate of 400%currently.The top trading countries are Russia,the United States,Brazil,Spain,Britain,France,Canada,Australia,Israel
6、,and Ukraine etc.By March of the year 2013,the buyers of AliExpress have covered more than 220 countries and regions.It covers clothing,3C,home,jewelry and other 26 categories of products.The daily visit of overseas buyers exceeds 50 million.In May 2017,Alibaba announced that AliExpress has covered
7、all B&R countries and regions,whose users from B&R countries and regions account for over 45%of all global users.Also,Russia,Ukraine,Israel,Belarus and Poland are among the top five countries in purchasing power.AliExpressAdvantage of AliExpress The advantage of AliExpress lies in the reasonable pla
8、tform entrance fee compared with other competitors.Equipped already with versatile products in Taobao,sellers are able to sell them very conveniently and directly to the world through sales by proxy by Taobao.AliExpress also provides services as one-stop translation of products,products releasing,pa
9、yment,logistics and other services.With the rising popularity of Alibaba International Station,coupled with the promotion of related sites from other continents,Google online promotion and other channels,AliExpress wins a steady stream of high-quality flow.1PART 2Passage ReadingMarketable products F
10、irst of all,the selected products should be suitable for air express delivery.These products should basically meet the following requirements:relatively small size and suitability to be delivered by express to reduce the cost of international logistics;high added value is required to be suitable to
11、be packed for sale,and if the value of product is less than shipping then it is not the case;uniqueness:products need to be unique in order to continuously stimulate buyers to purchase and have high online transactions volume;reasonable price:if online prices are higher than local market prices,they
12、 may fail to attract buyers to order online.According to the above conditions,marketable products for AliExpress mainly include clothing,beauty&health,jewelry&watches,lights,consumer electronics,computer&office,phones&accessories,home,automobiles&motorcycles,ornaments,handicrafts,sports and outdoors
13、 and so on.PART 2Passage Reading2Communication Sellers and buyers of AliExpress communicate mainly through InMail and order message.Buyers are also accustomed to contact the seller through these two ways to confirm the order or product information.Order message and InMail are also communication tool
14、s encouraged by the platform.When disputes occur,the screenshot of InMail and order message records can be valid proof.The order messages are important evidence during the dispute settlement,which can guarantee the completion of order communication information.In addition,customer service representa
15、tives also communicate with customers by e-mail,like sending promotional letter,marketing e-mail,holiday email or notification e-mail.Although AliExpress does not explicitly require the seller within how much time to reply the buyer,but it generally recommends the seller to respond within 24 hours,w
16、hich is conducive to improving sellers service and buyers shopping experience.PART 2Passage Reading3New Wordsplatform pltf:m n.1New Worda raised horizontal surface 平台e.g.)This App is a good platform for students to practice English.这个应用程序是学生们练习英语的好平台。)The sellers should make good use of the advantag
17、es of main Cross-border E-commerce platforms.卖家应利用好跨境电商平台优势。返回transaction trnzkn n.01New Word2the act of transacting within or between groups(as carrying on commercial activities)交易，事物，办理e.g.)There is a profit of over 20,000 yuan from the transaction.这笔生意盈余2万多元。)Well give you a 3%commission on every
18、 transaction.每笔交易我们都付给你百分之三的佣金。返回volume vlju:m n.New Word3the amount of sth 量；额e.g.)Senior officials will be discussing how the volume of sales might be reduced.高层领导将要讨论销售量如何削减。)The export increased in volume by 20%over last year.出口量比去年增加了20%.返回announce nans v.New Word4to tell people sth officially,
19、especially about a decision,plans,etc.宣布，声称e.g.)He will announce tonight that he is resigning from office.他将于今晚宣布辞职。)Im pleased to announce that we have exceeded that goal ahead of time.我很高兴的宣布，我们已经提前超越了这一目标。返回proxy prksi n.5New Worda person or thing that is acting or being used in the place of some
20、one or something else代理人，代表权，代替物e.g.)Those not attending the meeting may vote by proxy.那些未出席会议的可以请他人代为投票。)All proxy servers are unavailable.所有的代理服务器都不可用。返回logistics ldstks n.01New Word6handling an operation that involves providing labor and materials be supplied as needed后勤，物流e.g.)Logistics is now m
21、ore important in our industry than technology.物流目前在我们这一行比技术还重要。)I wish to make logistics my lifetime career.我愿把物流作为我的终生事业。返回marketable m:ktbl adj.New Word7being in demand;fit to be offered for sale 有市场的，有销路的，可买卖的e.g.)The type of computer may be very marketable.这种型号的电脑可能很有销路。)You need both a good pla
22、n and a marketable product.你需要一个良好的计划和适销对路的产品。返回ornament:nmnt n.New Word8something used to beautify 装饰，装饰物e.g.)There is an ornament made of shells on the wall.墙上有一个贝壳做成的装饰品。)We bought some ornaments for the Christmas tree.我们买了一些装饰品来点缀圣诞树。返回Accustomed kstmd adj.9New Word(often followed by to)in the h
23、abit of or adapted to 习惯了的，通常的e.g.)Indian consumers are accustomed to bargaining.印度消费者习惯于讨价还价。)You will soon get accustomed to the climate here.你会很快习惯这里的气候的。返回guarantee grnti:vt.01New Word10promise to do or accomplish 保证e.g.)We guarantee to reply in full within 10 working days.我们保证在10个工作日内悉数回复。)A fa
24、mous old name on a firm is not necessarily a guarantee of quality.公司悠久的品牌并不能确保商品的质量。返回valid vld adj.New Word11well grounded in logic or truth or having legal force 有效的，有根据的，合法的e.g.)Can you guarantee that this is a valid e-mail address?您能保证这是一个有效的电子邮件地址么？)This train ticket is valid for three days.这张车
25、票3日内有效。返回explicitly ksplstl adv.New Word12in an explicit manner 明白地，明确地e.g.)You can propose a compensation explicitly.您可以明确地提出赔偿。)She has been talking very explicitly about AIDS to these groups.她一直都在非常坦诚地和这些群体谈论艾滋病问题。返回recommend rekmend vt.13New Wordpush for something;express a good opinion of 推荐，建议
26、e.g.)Many financial planners now recommend against ever fully paying off your home loan.现在许多理财专家不建议人们把住房贷款全部还清。)I have just bought an item from that online store and would recommend it to anyone.我刚刚在那家网店买过东西，很想把它推荐给每一个人。返回Proper NamesProper NamesB&R:一带一路战略(the Belt and Road Initiative,简称B&R)AliExpre
27、ss:全球速卖通,正式上线于2010年4月，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。InMail:站内信，可以加大领英（LinkedIn社交网络）用户之间直接联系，同时保护收件人的隐私。Phrases&Expressionsaccount for (在数量方面)占01P&Ee.g.)Students account for 50%of our customers.在我们的顾客中,学生占了一半。)These products,in total,account for about 80 of all our sales.这些产品总共约占我们全部销售额的80%
28、。Phrases&Expressions01P&E02coupled with 连同；与.一起e.g.)His intelligence,coupled with her patience,overcame all difficulties.他的智慧，加上她的耐心，克服了重重困难。)Overuse of those drugs,coupled with poor diet,leads to physical degeneration.过量使用那些药物再加上饮食缺乏营养，导致健康状况恶化。Phrases&ExpressionsP&E03encouraged by 为.所鼓舞e.g.)Invest
29、ors were encouraged by the news.那个消息给了投资者信心。)I am also encouraged by the customers feedback we have received over the past twelve months.在过去十二个月中客户的反馈让我倍受鼓舞。Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questions.1What can we know about AliExpress?2What are the ad
30、vantages and benefits of using AliExpress?3How do sellers and buyers communicate on AliExpress?Task 2 1.Students _ 50%of our customers.2.The silk garment is a widely _ product.3.In a recent speech he also _ linked the heat wave to climate change.4.The _ of rose imports has already crushed some domes
31、tic growers.5.Port customs clearance is an important part of the _ system.6.I _ that if you take this medicine,youll soon get well.7.Herbie Hancock was _ his family to learn music at a young age.8.You can vote either in person or by _.Complete the following sentences with the words or phrases in the
32、 box.Change the form if necessary.account for marketableexplicitlyvolumelogisticsguaranteeencouraged byproxyTask 3 1.我刚刚在那里度过假，很想把它推荐给每一个人。(recommend)_2.花放在桌子上做装饰用。(ornament)_3.他喜欢股票,习惯于买进卖出他的股份。(accustomed)_ 4.出国度假需持有效护照。(valid)_5.我认为我有很强的销售能力,您会很感兴趣。(marketable)_6.女性人口大约占了全国劳动力的45%。(account for)_T
33、ranslate the following sentences into English,using the expressions in brackets.I have just spent a holiday there and would recommend it to anyone.The flowers were put on the table for ornament.He likes the stocks and he is accustomed to trading in and out of its shares.For foreign holidays you will
34、 need a valid passport.I feel I have strong marketable skills in which you would be interested.Female population accounts for 45%of the national work force.PART THEREMini-Project Mr.Li is planning to open a store on AliExpress,but he doesnt know how to create a new account on AliExpress.Could you please give him some advice and help him finish the registration process according to the main registration steps given below?PART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 2 Introduction to Cross-border E-commerce Platforms
