1、Unit 6 The MediaLesson 3 The Advertising Game Warming-upEnjoy these advertisements.Warming-upTalk about why these advertisements attract you.Its attractive because the product name“佳洁士”has the meaning of“clean”.Warming-upIts attractive because the name of the company makes me want to buy the best go
2、ods in“Bestbuy”.Warming-upThe advertisement is attractive because it is very humorous.Warming-upThis advertisement of cars is attractive,because it uses the concept of“freedom”.Pre-readingHave you ever bought anything as a result of seeing,hearing or reading advertisements?What makes an advertisemen
3、t attractive?While-readinga Different types of advertisementsb The development of advertisementsc Different attitudes towards advertisementsSkim through the passage.What is it mainly about?This is an explanatory text(说明说明文文).It introduces the development of advertisement in the order of time,and it
4、contains lots of time explanations and examples.Learn the Skill Builder and identify the text type of this passage.While-readingPara.1:_ _ _Para.2:_ _ Write down the main idea of each paragraph.Then compare with a partner.The advertising industry started with the fundamental purpose of promoting and
5、 selling goods to people who might need them.Classic advertisements used to give information about finding certain products.While-readingPara.3:_ _Para.4:_ _Para.5:_ _Para.6:_ _In modern times,advertisements need to attract and hold the attention of the public.Modern advertisements need something el
6、se to separate them from their competitors.Ideas that would work in the past genuinely are not as effective now.However,not all advertising is about selling products and services for a profit.While-readingTypes_Classic ads give information about _ _ to tell people _ _ _ _ _ not suitable when _ _ _ n
7、ot attractiveComplete the table.Then write three headings that can categorise the information in the first row.finding certain products what the company sells,where they are located,and the name of the productproducts are services are in direct competition with each otherWhile-readingFeaturesPurpose
8、sProblemsTypesFeaturesPurposesProblemsModern ads consist of _ _ apply _ _ to show people _ _ to make ads _ not enough to _ _While-reading pictures or words from experts modern design techniquesvisually attractive be noticed in a modern cityhow good the product isTypesFeaturesPurposesProblemsImproved
9、 modern ads combine _ _ _ with _ use concepts including _ _ _ to stand out _ _ _ to make people believe that _ _ repeating old ideas not _ It does not matter _ _ _ the highest standard of design creative ways freedom,happiness,wealth and successin a world of competitive advertisingthey“must havethe
10、product”effectivehow attractive the idea linked with the product isWhile-readingTypesFeaturesPurposesProblemsFurther improved modern ads use humour as well as _ _ _ _ _ _ _ _ _new and unusual ideascreate something that has never been seen before and that people find interestingto surprise peopleto m
11、ake people forget that someone is trying to sell them somethingWhile-readingTypesFeaturesPurposesProblemsPublic ads help to increase public knowledge and _ _ _ to encourage citizens to _ _ _ _ to educate the public _ _ _ make our society a better place for everyone participate in improving their nei
12、ghbourhood,protecting the environment,and helping other people on fighting AIDS,saving water,helping the poor,giving up smoking,etc.While-reading1.What does a classic advertisement look like?2.Why do modern advertisements have to attract the attention of the public?3.What concepts and ideas are ofte
13、n used in modern advertisements?4.What do advertisers do to make people forget the selling purpose of advertisements?5.How has the government used advertisements in the last decade?Answer the questions.While-reading1.What does a classic advertisement look like?A classic advertisement gives informati
14、on about finding a certain product.It is likely to be the name of a company,part of which might include the name of the place from which the product originates.2.Why do modern advertisements have to attract the attention of the public?Because products and services are in direct competition with each
15、 other,and people are used to seeing a high standard of visual design.While-reading3.What concepts and ideas are often used in modern advertisements?Concepts like freedom and ideas like happiness,wealth and success are often used in modern advertisements.4.What do advertisers do to make people forge
16、t the selling purpose of advertisements?They use humour and new and unusual ideas to surprise people.5.How has the government used advertisements in the last decade?The government has sponsored advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.
17、While-readingPost-readingThe Advertising GameClassic adsModern adsImproved modern adsFurther improved modern adsPublic adsDriving forceUse the diagram to talk about what you have learnt about advertising.1.What has been the driving force for the development of advertisements?2.What does the title“The Advertising Game”mean to you?Think and share.Post-readingAssignment Bring one of your favourite advertisements to the classroom.Explain why you like it and how you would like to make it even better.Goodbye!
