1、Unit 7THE BUSINESS OF FUNSkills focusSkills focusListeningListeningunderstanding speaker emphasisSpeakingSpeakingasking for clarificationresponding to queries and requests for clarificationVocabulary focusVocabulary focuscompound nounsfixed phrases from business and tourismfixed phrases from academi
2、c Englishcommon lecture language7.1 Vocabulary7.1 Vocabulary7.2 Listening7.2 Listening7.3 Extending Skills7.3 Extending Skills7.4 Extending Skills7.4 Extending SkillsA Study the words in box a.A Study the words in box a.1 Match nouns in column 1 with nouns in column 2 to make compound nouns.2 Which
3、word in each phrase has the strongest stress?advertising campaignbusiness plancapital investmentcash flowlife cycleservice industrytheme parkTV exposure7.1 VocabularyB Study the phrases in box b.B Study the phrases in box b.1 Complete each phrase with one word.2 Is each phrase followed by:a noun(inc
4、luding gerund)?subject+verb?an infinitive?3 What is each phrase used for?7.1 VocabularyPhraseFollowed by Used to as shownas wellin additionin orderin such a wayin/byastotonounnoun/gerundnoun/gerundinfinitivethatsubject+verbindicate a diagram or tableadd informationadd informationgive the purpose for
5、doing somethinggive the result of doing somethingB Study the phrases in box b.B Study the phrases in box b.7.1 VocabularyB Study the phrases in box b.B Study the phrases in box b.PhraseFollowed by Used to in the caseknownthe endthe useofnoun/gerundmention somethingnounnounnounofofasgive the specialn
6、ame for somethingrefer to the end of somethingrefer to the use of something7.1 VocabularyThere are many fixed phrases in the field of tourism and hospitality.Examples:Examples:Recognizing fixed phrases from Recognizing fixed phrases from tourism and hospitality(1)tourism and hospitality(1)PhrasesMea
7、ning in the disciplineamusement parktheme parkservice industryTV exposurehotel accommodationretail developmentan industry that provides a service rather than a productbeing seen on televisionVocabulary bankVocabulary bankan outdoor entertainment locationan amusement park with a distinct themerooms a
8、nd apartments for tourists in a hotelthe building of shops at tourist locationsThere are also a large number of fixed phrases which are commonly used in academic and technical English in general.Examples:Examples:Phrases What comes next?As we have seen,An important concept is As you can see,As shown
9、 in in such a way that a reminder of previous informationone of the basic points underlying the topicone a reference to an illustration OR a logical conclusion from previous informationa reference to a diagram or tablea result of somethingRecognizing fixed phrases Recognizing fixed phrases from acad
10、emic English(1)from academic English(1)Vocabulary bankVocabulary bankThere are also a large number of fixed phrases which are commonly used in academic and technical English in general.Examples:Examples:Phrases What comes next?In addition to(X,Y)As well as(X,Y)In the case of At the same time,based o
11、n Bear in mind that X=reminder of last point,Y=new pointa reference to a particular topic or,more often,sub-topican action or idea which must be considered alongsideanother action or ideaa piece of research,a theory,an ideakey information which helps to explain(or limit in someway)previous informati
12、onRecognizing fixed phrases Recognizing fixed phrases from academic English(1)from academic English(1)Vocabulary bankVocabulary bankThere are also a large number of fixed phrases which are commonly used in academic and technical English in general.Examples:Examples:Phrases What comes next?The point
13、is in order to(do X,Y)In financial terms,In other words,Looking at it another way,the basic information underlying an explanationX=objective,Y=necessary actions/conditionsrelated to something medical previously mentionedthe same information put in a different wayRecognizing fixed phrases Recognizing
14、 fixed phrases from academic English(1)from academic English(1)Vocabulary bankVocabulary bankThere are also a large number of fixed phrases which are commonly used in academic and technical English in general.Examples:Examples:Phrases What comes next?In this way,Say What do I mean by(X)?a result fro
15、m previous informationan examplean explanation of XMake sure you know what kind of information comes next.Recognizing fixed phrases Recognizing fixed phrases from academic English(1)from academic English(1)Vocabulary bankVocabulary bankC Look at pictures AF on the opposite page showing the process o
16、f setting up the Goldorama Theme Park.7.1 Vocabulary1 Put them in the correct order.1 B2 D3 E4 A5 F6 CC Look at pictures AF on the opposite page showing the process of setting up the Goldorama Theme Park.7.1 Vocabulary2 Describe what is happening at each stage.A Construction phase.B Research phase.C
17、 Opening(day).D Securing finance/Financing.E Design phase.F Marketing(campaign).1 Complete each sentence with a phrase from box b.Use each phrase once only.2 Which extracts are probably from the finance section of the plan?7.1 VocabularyD Study extracts AF on the right from the Goldorama business pl
18、an.A _ as completing technical specifications,investment companies will also want to know what events and shows the park intends to organize,and how the park plans to attract visitors.As wellB _ to offering exciting rides,a theme park must also offer visitors shops and shows to complete their experi
19、ence.In additionC _ to satisfy the visitors,events in a theme park will,most importantly,have to entertain education can be part of the experience but only_ that visitors dont get bored.In orderin such a way1 Complete each sentence with a phrase from box b.Use each phrase once only.2 Which extracts
20、are probably from the finance section of the plan?7.1 VocabularyD Study extracts AF on the right from the Goldorama business plan.D _ in table 2 below,financing a theme park requires high capital investment.As shownE _ of Goldorama Theme Park,the advertising campaign will begin six months before the
21、 park opens.In the caseF Simulator rides are also _ as virtual reality events;more and more parks offer these.knownE Look at the Gantt chart on the opposite page.E Look at the Gantt chart on the opposite page.What does it show?What does it show?7.1 VocabularyIt is a highly important tool in project
22、management.It shows how different stages in a process might overlap.F Read the text under the chart.Match the phrases in F Read the text under the chart.Match the phrases in box cbox c with the with the highlightedhighlighted phrases.phrases.forhandledifferentthe evolution ofThe start ofseveralusing
23、Simultaneouslyuse variousa number of a variety ofat the same time bear in mindbased on deal withfrom the point of view ofthe beginning of the development of7.1 VocabularyG G Look at pictures 13 on the opposite page.Complete the Goldorama memo using phrasesfrom Exercise B and box c.My recommendation
24、is that the design _ picture1 should go into production.My opinion is_ personal preference but also on _ _ other points.Firstly,_ maximize our visitor numbers we need to _the younger market.The _ this market is important for the success of this theme park._ this design,the speed and challenge of the
25、 ride are very attractive for younger people._ this,the construction process is not complex.(as)shown in7.1 Vocabularybased ona number ofin order tobear in minddevelopment ofIn the case ofIn addition to7.2 ListeningA You are going to hear this lecture.Write threeA You are going to hear this lecture.
26、Write threequestions you would like answered.questions you would like answered.7.2 ListeningB Listen to Part 1 of the lecture.B Listen to Part 1 of the lecture.1 What is the lecturer going to talk about?Write Y(yes),N(no)or NG(not given).attracting and entertaining people_the history of theme parks_
27、stages of development _making people aware of the park_current/future trends_theme parks and the environment _YYYNNGY7.2 ListeningB Listen to Part 1 of the lecture.B Listen to Part 1 of the lecture.2 How does the lecturer define a theme park?The lecturer defines a theme park as follows:needs to appe
28、al to families often has a themed environment almost always offers some form of free entertainment,such as musicians and performers provides a high standard of service offers enough activities to make the average visitor stay for five to seven hours7.2 ListeningC Listen to Part 2 of the lecture.C Li
29、sten to Part 2 of the lecture.1 1 Make notes in an appropriate form.7.2 ListeningC Listen to Part 2 of the lecture.C Listen to Part 2 of the lecture.1 1 Make notes in an appropriate form.ideaeconomic feasibilitydesignfinancingconstructionbuying rides/equipmentinstalling rides/equipmentorganizing sho
30、w facilitiesopeningoperatingexpanding7.2 ListeningC Listen to Part 2 of the lecture.C Listen to Part 2 of the lecture.2 What is another word for corporate?Business/related to business.3 Were your questions in Exercise A answered?7.2 ListeningD Match each phrase in the first column of the table D Mat
31、ch each phrase in the first column of the table on the right with the type of information that can on the right with the type of information that can follow.follow.Fixed phrase1 What do I mean by?2 As you can see,3 Looking at it another way,4 In financial terms,5 Say 6 The point is 7 In this way,Fol
32、lowed by a different way to think about the topican imaginary examplea key statement or ideaa concluding comment giving a result of somethinga comment about something visualan explanation of a word or phrasea general idea put into a financial context7.2 ListeningE Listen to Part 3 of the lecture.E L
33、isten to Part 3 of the lecture.1 Makes notes on the information that comes after the phrases in Exercise D.Fixed phraseFollowed by Actual information(suggested answers)What do I mean by?What do I mean by?an explanation of a word or phrase As you can see,As you can see,a comment about something visua
34、lLooking at it another Looking at it another way,way,a different way to think about the topic In financial terms,In financial terms,a general idea put into a financial contextexplanation of important phasethe Goldorama advertising brochurecreating an experience=keeping people happyadded value can be
35、 calculated financially7.2 ListeningE Listen to Part 3 of the lecture.E Listen to Part 3 of the lecture.1 Makes notes on the information that comes after the phrases in Exercise D.Fixed phraseFollowed by Actual information(suggested answers)Say Say an imaginary exampleThe point is The point is a key
36、 statement or ideaIn this way,In this way,a concluding comment giving a result of somethingan example of how you can neglect an aspect of running the business(which will make people feel unhappy)to a large extent the way in which the park is run makes or breaks it(i.e.,is responsible for its success
37、 or failure)the benefits of all people and departments working together7.2 ListeningE Listen to Part 3 of the lecture.E Listen to Part 3 of the lecture.2 Were your questions in Exercise A answered?7.2 ListeningF Listen for sentences 14 in Part 4 of the lecture.F Listen for sentences 14 in Part 4 of
38、the lecture.Which sentence(a or b)follows in each case?Why?Which sentence(a or b)follows in each case?Why?See Skills bank.See Skills bank.In English,we can put important information at the beginning or at the end of a sentence.There are two types of important information.1 Information which the list
39、ener or reader already knows from general knowledge or from previous information in the text.This can be called given informationgiven information.It normally goes at the beginning of the sentence.2 Information which is new in this text.This can be called new informationnew information.It normally g
40、oes at the end of a sentence.Given and new information in sentencesGiven and new information in sentencesSkills Skills bankbankExampleExampleIn Lesson 2,the lecturer is talking about the amusement park market,sothe amusement park market in general=given information.Given and new information in sente
41、ncesGiven and new information in sentencesSkills Skills bankbankGivenGivenNewNewThe amusement park marketIn such a market,is mature.a few big players will own most of theparks around the world.We sometimes change the normal word order to emphasize a particular point,e.g.,a person,an object,a time.Ex
42、amples:Examples:Giving sentences a special focusGiving sentences a special focusSkills Skills bankbankNormal sentenceWalt Disney invented the modern theme park in the 1950s.It was Walt Disney who invented Focusing on personFocusing on personFocusing on objectFocusing on objectFocusing on timeFocusin
43、g on timeIt was the modern theme park which Walt Disney invented It was in the early 1950s that Walt Disney invented 7.2 ListeningF Listen for sentences 14 in Part 4 of the lecture.F Listen for sentences 14 in Part 4 of the lecture.Which sentence(a or b)follows in each case?Why?Which sentence(a or b
44、)follows in each case?Why?First sentenceSecond sentence1 The amusement park market is mature.Given informationNew information a few big players will own most of the parks around the world.a In such a market,7.2 ListeningF Listen for sentences 14 in Part 4 of the lecture.F Listen for sentences 14 in
45、Part 4 of the lecture.Which sentence(a or b)follows in each case?Why?Which sentence(a or b)follows in each case?Why?First sentenceSecond sentence2 There will always be the race for bigger and better parks.Given informationNew information are better facilities,faster rides,the highest rollercoaster a
46、nd thelatest technology.a Examples of this 7.2 ListeningF Listen for sentences 14 in Part 4 of the lecture.F Listen for sentences 14 in Part 4 of the lecture.Which sentence(a or b)follows in each case?Why?Which sentence(a or b)follows in each case?Why?First sentenceSecond sentence3 An ageing populat
47、ion means that parks need to offer entertainment that suits older visitors,too.Given informationNew informationnormal orderspecial focusa a In developing your theme park,b b Whats important to realize the important thing is to realize that its the older people who are bringing their grandchildren al
48、ong.in developing your theme park is that its the older people who are bringing their grandchildren along.7.2 ListeningF Listen for sentences 14 in Part 4 of the lecture.F Listen for sentences 14 in Part 4 of the lecture.Which sentence(a or b)follows in each case?Why?Which sentence(a or b)follows in
49、 each case?Why?First sentenceSecond sentence4 Finally,theme parks have to be media savvy.Given informationNew informationnormal orderspecial focusa Now a park must be designed for television;this is different from 30 years ago.b b Whats different,from,say 30 years ago,is that now they must be design
50、ed for television 7.2 ListeningG This lecturer is not very well organized.What problems are there in G This lecturer is not very well organized.What problems are there in the lecture?the lecture?Possible answer:The lecturer is running out of time.The lecturer has not had time to talk about theme par
