1、商品名称类别统计时间访客数交易金额袜子女短袜浅口薄款春秋中筒袜白色纯棉袜ins潮女士船袜可爱夏季 本店商品 30日汇总102219231,697袜子女潮ins韩版搭配马丁靴的中筒袜堆堆袜薄款长筒袜撞色日系秋竞品130日汇总1787846袜子女潮ins搭配马丁靴的中筒袜韩国堆堆袜韩版学院风日系长袜秋竞品230日汇总930417搜索人数 收藏人数 加购人数 支付人数 支付转化率 支付件数客单价uv价值 搜索占比 收藏率 加购率19,0842,29198039,1458.95%9,446252.2718.67%2.24%9.59%574101151442.46%6219.230.4732.12%5.
2、65%8.45%2251977232.47%3318.120.4524.19%2.04%8.28%15.20411.53810.872流量来源访客数成交人数 支付转化率 成交金额uv价值客单价权重分直通车455645,84812.83%147,11832547501627.00%手淘搜索185821,86810.05%46,1972.492511484879.00%购物车32801,27438.84%32,715102632630360.00%我的淘宝419759814.25%16,0383.82276128985.00%淘宝客74844859.89%11,269152516978406.00
3、%手淘推荐268892811.05%7,179026191689.00%超级推荐48342625.42%6,388124844112.00%淘内免费其他116225922.29%6,3565.47253476415.00%手淘旺信46014130.65%3,5898252800122.00%手淘其他店铺商品详情1394745.31%1,726123213749.00%手淘消息中心782228.21%584727437910.00%手淘问大家1541811.69%4302.7924120065.00%手淘我的评价34617.65%14242459674.00%直接访问5735.26%851.52
4、812744.00%手淘淘金币14042.86%840.6215057.00%手淘买家秀10220.00%494.862423590.00%手猫商品详情3026.67%482247780.00%淘宝特价版27620.72%380.1419518.00%手淘拍立淘10110.00%282.84288071.00%WAP淘宝5120.00%285.682816143.00%订阅4125.00%2772718783.00%手淘其他店铺9111.11%202.21204391.00%流量宝4600.00%0000.00%手淘有好货3200.00%0000.00%手猫免费其他800.00%0000.00
5、%手猫搜索600.00%0000.00%天猫小黑盒300.00%0000.00%红包省钱卡200.00%0000.00%WAP天猫200.00%0000.00%天猫榜单200.00%0000.00%手淘天天特卖200.00%0000.00%芭芭农场100.00%0000.00%品牌新享频道100.00%0000.00%UD效果投放100.00%0000.00%品销宝-明星店铺-000.00%时尚大咖-iFashion-000.00%手淘淘宝直播-000.00%短视频全屏页上下滑-000.00%万相台-000.00%聚划算-000.00%手淘品牌动态频道-000.00%逛逛-000.00%每日好
6、店-000.00%手猫首页-000.00%手猫其他店铺-000.00%智钻-000.00%访客数成交人数 支付转化率成交金额uv价值客单价权重分访客数成交人数512.00.04270.5213.2513.777135576.00.011830.3330.560.12230524223.00.104201.7418.28730.45230111695.00.031580.9331.6147.721143300.00.000000.00501882.00.01450.2422.610.87261470.00.000000.005202073.00.01830.427.7733.52662131.0
7、0.08786.0378.4472.8180500.00.000000.0020121.00.50146.9513.996.612020.00.000000.003010.00.000000.0020-0.00.000000.00-0-0.00.000000.00-0-0.00.000000.00-010.00.000000.001020.00.000000.00-0272.00.071063.9353.1417.7271-0.00.000000.00-0320.00.000000.0029180.00.000000.00170-0.00.000000.00-020.00.000000.001
8、0-0.00.000000.0030-0.00.000000.001010.00.000000.0010-0.00.000000.00-0-0.00.000000.00-0-0.00.000000.00-0-0.00.000000.00-0-0.00.000000.00-040.00.000000-0-0.00.000000.00-0570.00.000000.00410230.00.000000-0130.00.00000010031.00.33144.6313.964.4-020.00.000000-020.00.000000-020.00.000000-020.00.000000-020
9、.00.000000-020.00.000000-020.00.0000003010.00.000000-0支付转化率 成交金额uv价值客单价权重分4.22%490.6916.3333.822.17%1580.6931.68109.094.78%2260.9820.55222.072.63%360.3111.8711.120.00%0000.003.85%521.9851.6102.410.00%0000.003.03%250.3712.259.090.00%0000.005.01%130.6512.98.320.00%0000.000.00%0000.000.00%0000.000.00%0
10、000.000.00%0000.000.00%0000.000.00%0000.000.00%0000.0014.28%395.5438.8215.060.00%0000.003.44%130.4412.95.740.00%0000.000.00%0000.000.00%00000.00%0000.000.00%0000.000.00%00000.00%0000.000.00%0000.000.00%00000.00%0000.000.00%00000.00%0000.000.00%0000.000.00%00000.00%00000.00%00000.00%00000.00%00000.00
11、%00000.00%00000.00%00000.00%00000.00%00000.00%00000.00%0000关键信息输入最好的沉淀店铺/产品 直通车PPC智钻PPC 超级推荐PPC快递费产品件成本 天猫扣点 其他件成本 基础销量件数 基础销量金额本店商品1.510.63156%000竞品11.510.62126%000竞品21.510.62126%000竞品利润分析店铺/产品合计直通车花费流量成交金额ROI推广费用占比花费流量成交金额ROI本店商品71246.4503981535062.1530.75%68346455641471182.15竞品1105.799270.2612.49
12、%76.551270.35竞品2137.7123490.3633.02%106.571490.46店铺/产品合计快递费合计产品成本其他成本总成本净利率总销售额总访客总成交人数总转化率本店商品274351416900253114.7-9%23169710221991459%竞品1887440984.23-16%8461787442%竞品2463960602.635-45%417930232%基础销量成本退款金额000000超级推荐智钻推广费用占比花费流量成交金额ROI推广费用占比花费流量成交金额29.50%2900.4483463882.201.25%0009.04%28.24700.003.33%11025.54%31.25200.007.48%000总利润-21417.7-138.23-185.635竞品利润分析ROI推广费用占比0.000.00%0.000.12%0.000.00%
