1、.1Unit 3Business Strategies.2Part One PreparationHome.3vTalking About Successful CompaniesvBeing a Good ManagervTV Ads to Enjoy.4vSTEP ONE:Talk about the companies.vSTEP TWO:Discuss what makes these companies so successful.5Step Oneair-conditioner,mobile phone,face cream,tooth paste,soap,detergent,f
2、ruit milk,mineral water,Future Cola,washing machine,refrigerator,shampoovDirections:Work in groups to talk about the four companies and their products and then complete the following table.The list below is for your reference.6SampleAppleWahaha GroupP&G(Procter&Gamble)Haier Groupmobile phonefruit mi
3、lk,mineral water,Future Colaface cream,soap,shampoo,tooth paste,detergentrefrigerator,air-conditioner,washing machine.7Step TwovDirections:Continue your group work to discuss what makes these companies so successful.The following factors are for your reference:company image,efficient management,qual
4、ified staff,staff training,quality of products,after-sale service,sales promotion,advertising,marketing,financial resources.8Words and Phrases You May Usepay attention to attach importance to put.in the first placedepend on make great effort to be of vital importance to brand(品牌，牌子品牌，牌子)customers ne
5、ed after-sale service(售后服务售后服务)customers trust in brand receive further training and recruit excellent students(招收招收优秀学生优秀学生)an atmosphere of competition and cooperation.9Sample Answer(1)vWhen looking into the success of these companies,we found some common points:.10Sample Answer(2)vSuccessful comp
6、anies always make great efforts to make their companies or brands famous.vTheir brands not only stand for certain products,but are associated with popularity,high quality,trust,sincerity and so on.vFirst,they pay special attention to the image of their companies.Zhang Ruimin(张瑞敏),CEO of Haier Group
7、once said,“Sell the brand before selling the products.”.11Sample Answer(3)vSecond,they put the needs of customers in the first place.For instance,Apple keeps on adjusting the style and the function of its mobile phones to the special needs of users.Haier even invented washing machines to wash potato
8、es in addition to washing machines for clothes.12Sample Answer(4)vFurthermore,the size of their washing machines ranges from washing a pair of socks to ten kilo(gram)s of clothes.vAfter-sale service is of vital importance too,especially for those companies selling household appliances.In their eyes,
9、a successful deal is only the first step and after-sale service may be more important,which affects the image of the companies,customers trust in the brand and their future choice when buying similar products.13Sample Answer(5)vThird,the success of companies depends on the quality of their employees
10、.Every year they recruit excellent students at high cost and most of the employees have the chance to receive further training after working in the companies for a certain period of time.Some companies even arrange for their employees to receive military training.At the same time,they make efforts t
11、o create an atmosphere of competition and cooperation within the companies.This is also very important for the success of a company.14v STEP ONE:Decide to lay off one of your staff members v STEP TWO:Judge from the decision.15Step OnevDirections:Now suppose you are the manager of a small company.You
12、r company has been selling less of its products recently.And you have decided to lay off one of your staff members for high efficiency.Put down the name of the person you are going to fire and give your reasons.16Words and Phrases You May Usevset an example tovfollow his exampleva heavy burdenvI can
13、t stand.vlow efficiencyvin the long run.17Undesirable Staff Members(1)vTracy is an irregular time-keeper but when she is on form,she is probably the best worker you have.She is 30.vMaria is not a very good worker but she has been with the firm for twenty years.She has eight children.She is 47.vHenry
14、 is very lazy.He knows one or two things about your private life,which you dont want him to tell anyone.He is 24.18Undesirable Staff Members(2)vThe person I will fire is:vMy reasons:vPaul is the shop steward and he keeps the workers quiet by promising action when they get angry,and then doing nothin
15、g.He is 45.vTim is the foreman.He does very little.The workers like him as a person.He is 50.19Sample Answer(1)vI would fire Tim,the foreman.He is nice as a person,but he is not a good worker.A foreman should set an example to his fellow workers.Besides,he is already 50.I would prefer to have some y
16、oung staff in the company.20Sample Answer(2)vI would fire Maria.Firstly,she is not a very good worker.Secondly,she has eight children,which is a heavy burden for her.In paying more attention to the children,she will have difficulty doing her work well.Thirdly,she is 47.Women of this age will not imp
17、rove her performance(上进）very much.21Sample Answer(3)vI would fire Paul.I cant see anything good about him and I cant stand people like him in my company.Those who pay lip service only will never be able to meet any job requirements,though they can keep people quiet by promising action.22Sample Answe
18、r(4)vI would fire Henry.I think laziness should not be tolerated if a company wants to be successful and efficient.If he is not fired,other people may follow his example and the whole company will work with low efficiency.Even though he knows something about my private life,I shouldnt try to keep hi
19、s mouth shut by letting him stay.In the long run,his stay will pose a long-term threat to me.23Step TwovDirections:Work in groups to elect the most promising manager in your group.Each member reports their decision along with their reasons.Judging from the decision made by each one,what do you think
20、 is his or her management style?Who in the group do you think would make the most successful manager?.24Sample AnswervIts interesting to find that we have different opinions about the person to be fired.The one who wants to fire Tim or Paul is a person who values performance in work（工作表现）a lot.The o
21、ne who wants to fire Maria or Henry seems to pay more attention to efficiency in work(工作效率）.After discussion among us,we all agree that the one who wants to fire Henry will make the most successful manager.vA good manager must value efficiency highly and needs great courage to do so.25TV Ads to Enjoy Click to enjoy the video clip.26This is the end of Part I PreparationPlease click on the picture of Part II,Part III or Part IV,to go to the next part respectively.
