1、Integrated skills(1)Reading and listeningUnit 1The mass mediaThe mass mediaBy the end of this period,students will be able to:1.learn the development of online news media;2.know the advantages and disadvantages of online news media.Lead-inWhere do you think most people usually get news currently?pri
2、nt mediabroadcast mediaonline mediaReadingSimon has found an article about the history of online news media.Read the article below and answer the following questions.Activity 1 Read for some detailsHow has online news media developed over time?Online news mediaTime Development Results In the mid-199
3、0sSome newspapers began to(1)_ _.People can read the same content in both print and digital editions.By the end of 1999About 1,000 newspapers in China had set up(2)_,and news websites with no print editions sprang up.There were(3)_,and readers could post their own comments.I n t h e smartphone eraNe
4、ws apps and official news media accounts on social media appeared,(4)_ in China.News could be read(5)_.publish their own digital editions on the Internettheir own online news platforms a wider range of stories and almost instant updates of news eventswith a total membership of over 700 million on mo
5、bile devices any time at any placeOver the past 15 years,online media has become increasingly popular,while the number of people who use broadcast media has decreased slightly,and the number of people who use print media has been in sharp decline.2.What information can you get from the chart?Activit
6、y 2 Read for the structure Conclusion:the future of online news media.Introduction:the current situation of online news media.Main body:the development of online news media.Figure out the structure of the text.Activity 3 Read for some good sentencesFind the sentences describing online news media.To
7、describe the current situation：To describe the advantages：To describe the future development：The past decades have witnessed the rapid development of online news media.The variety and accessibility of online news means that the rapid rise of online news media is unlikely to stop.Smartphone owners ar
8、e finding it easier to read news on their mobile devices.They can check the latest news any time at any place.Activity 4 Writing outline According to the exercises above,we can learn when writing an article about online news media,we can use the following outline.Conclusion:the future of online news
9、 media._Introduction:the current situation of online news media._Main body:the development of online news media._DiscussionWhy do you think the online news media enjoy great popularity?Pre-Listening(1)To learn about a specific topic from print newspapers or TV broadcasts,people would have to careful
10、ly _ or wait until a certain time of day,and by then the stories may have already _.(2)According to one study,_ of online news readers regularly comment on articles.(3)If people find an interesting online news article,they can quickly let their friends know by sending them _ to the story or sharing
11、it on _.(4)A recent survey of _ found that _ trust print news more than online news.updateinteractionconvenience trustSimon is interviewing a mass media expert about online news media.1.Give the key words of the following sentences.Tips:It is important to listen for keywords carefully.2.Circle the k
12、ey word of the following notes.Miss Smiths opinion on Online news mediaReasons for the popularity of online news media People have(1)_ to news.Readers can get the(2)_ whenever and wherever they want.With(3)_,people can simply type in their search words and click“Search”to get the news they want.Onli
13、ne news media makes it easy for people to interact with others and talk about news.The future of online news mediaIt will develop(4)_ with print news media.Print news media is still viewed by many people as more trustworthy than online media.It is hard to change peoples(5)_.Some people just enjoy th
14、e feeling of(6)_ when reading news.(1)To learn about a specific topic from print newspapers or TV broadcasts,people would have to carefully _ or wait until a certain time of day,and by then the stories may have already _.(2)According to one study,_ of online news readers regularly comment on article
15、s.(3)If people find an interesting online news article,they can quickly let their friends know by sending them _ to the story or sharing it on _.(4)A recent survey of _ found that _ trust print news more than online news.check every pagedeveloped further38%/thirty-eight per centa link social media30
16、0 people65%/sixty-five per centWhile-listeningB1 Listen to the interview and fill in the blanks.(1)To learn about a specific topic from print newspapers or TV broadcasts,people would have to carefully _ or wait until a certain time of day,and by then the stories may have already _.(2)According to on
17、e study,_ of online news readers regularly comment on articles.(3)If people find an interesting online news article,they can quickly let their friends know by sending them _ to the story or sharing it on _.(4)A recent survey of _ found that _ trust print news more than online news.check every pagede
18、veloped further38%/thirty-eight per centa link social media300 people65%/sixty-five per centListen again and finish B1 one by one.B2 Listen to the interview again and complete the notes below.Miss Smiths opinion on online news mediaReasons for the popularity of online news mediaPeople have(1)_ to ne
19、ws.Readers can get the(2)_ whenever and wherever they want.With(3)_,people can simply type in their search words and click“Search”to get the news they want.Online news media makes it easy for people to interact with others and talk about news.much easier accesslatest updatesnews sites or appsThe fut
20、ure of online news mediaIt will develop(4)_ with print news media.Print news media is still viewed by many people as more trustworthy than online news media.It is hard to change peoples(5)_.Some people just enjoy the feeling of(6)_ when reading news.hand in handreading habitsholding a physical newsp
21、aperMiss Smiths opinion on online news mediaMiss Smiths opinion on online news mediaReasons for the popularity of online news mediaPeople have(1)_ to news.Readers can get the(2)_ whenever and wherever they want.With(3)_,people can simply type in their search words and click“Search”to get the news th
22、ey want.Online news media makes it easy for people to interact with others and talk about news.much easier accesslatest updatesnews sites or appsListen again and finish B2 one by one.The future of online news mediaIt will develop(4)_ with print news media.Print news media is still viewed by many peo
23、ple as more trustworthy than online news media.It is hard to change peoples(5)_.Some people just enjoy the feeling of(6)_ when reading news.hand in handreading habitsholding a physical newspaperMiss Smiths opinion on online news mediaSimon:Hi,Miss Smith!Thanks for agreeing to do this interview.Peopl
24、e are increasingly turning to the Internet instead of print media for news.Its been estimated that around 90%of people get at least some of their news online.Why do you think that is?Miss Smith:One major reason is that people have much easier access to news thanks to the rise of online news media.On
25、line news is updated constantly,whenever anything newsworthy happens.So readers of online news can get the latest updates whenever and wherever they want.To learn about a specific topic from print newspapers or TV broadcasts,they would have to carefully check every page or wait until a certain time
26、of day,and by then the stories may have already developed further.With news sites or apps,they can simply type in their search words and click“Search”.Simon:Thats true.What other advantages does online news media have over print media?TapescriptMiss Smith:I think these days,people want not only to r
27、ead news,but also to interact with others and talk about the issues involved,and online news media makes that easy.One study found that 38%of online news readers regularly comment on articles.Whats more,if they find an interesting article,they can quickly let their friends know by sending them a lin
28、k to the story or sharing it on social media.Simon:I see.Does that mean print news media will disappear completely?Miss Smith:I dont think so.Print news media is still viewed by many people as more trustworthy with more in-depth analysis.A recent survey of 300 people found that 65%trust print news m
29、ore than online news.Also,it is hard to change peoples reading habits.Some people just enjoy the feeling of holding a physical newspaper when reading news.So,I think online news media will develop hand in hand with print news media for a long time to come.Simon:Thanks,Miss Smith.Finish the exercise that is given today.Homework
