1、牛津高中英语M4U1AdvertisingWelcome to the UnitEnjoy some ads If you really want to touch someone,send them a letter. Communication just got sweeterBrainstorming:1. Where can you find these ads? On billboards, on the Internet, in newspapers/magazines, on TV, in leaflets, or in buses etc.2.Do you like these
2、 ads, why or why not? They are quite interesting, creative and we can get useful information from them.Which ad is your favorite?Which ad is your favorite? Usually, a person can point a gun at an animal, but this picture shows that an animal points a gun at a human. The man is terrified and asks for
3、 help. This picture tells us the importance of putting ouselves in others shoes. Do not get your own happiness at the expense of others sorrow. It shows us the suffering of animals whenhumans kill them for fur. Just imagine howterrible it would be if you were being pointedat by a gun, and you will r
4、ealize the suffering of animals. Observation: Observe the four pictures on Page1. Try to divide them into two parts.Ads for social problemsAds for sales Earth DaySay No to drugsOxlin AirlinesSoft shine shampoo Commercial advertisements Public service advertisementsWhat makes a good commercial ad?1.
5、Where is the place?In a poor place in South Africa. 2. Who are the main characters（主要角色）?Football stars and local kids. 3. What happened between them?Local kids invite football stars to play football with them. 4. Who won the football match in the end?Local kids. What makes a good ad? A good commerc
6、ial ad should also show its humanitarian concern, and builds a good connection between the product it promotes and the public life. Watch an ad: Write a passage about it:Think of the following questions:Is it a commercial ad or public service ad?What message is conveyed?How is it conveyed? A sample
7、This is a public service ad. A father is driving a car, and his daughter and wife are observing him from a distance. Suddendly, the car hits something and the father looks in terror. Luckily, his daughter and wife come to his rescue. They help him wear his seatbelt, and the father survives. I like t
8、his ad for it shows a vivid picture ofwhat damage a car crash could get if youdo not wear seatbelts. Plus, it helps me realize the importance of family love and care. Instead of portraying a bloddy car crash scene, it shows us the warmth of family love and at the same time reminds usof the importance of wearing seatbelts.
