1、Unit 1 The mass media ProjectBy the end of this section, you will be able to:1. research an event in a chosen area through cooperation and exploration;2. use group work to write and present the news report;3. evaluate and comment on each others work.Learning objectivesWork in groupsDiscuss and choos
2、e the area and event they are interested in byanswering the following questions.(1) Which area and event would your group like to research?(2) Why do you want to research this event?community education entertainment environment medicine sport technology transportReviewA news report is written in the
3、 structure of an inverted pyramid. It usually begins with the lead, followed by important details, and then the least important ones. If necessary, the background of the event or other supporting information can be added in too.Review what they have learned about news reports by answering thefollowi
4、ng questions.(1) What is the structure of a news report?ReviewWe would put our priority on how the activities made the local children happier than before, as we believe that outdoor activities should play a bigger role in developing entertainment for children.(2) What would be your priority in your
5、news report? Why?We would report the event in an objective manner by using simple but formal language.(3) How would you present the information in terms of language style?ReadingRead the news report in part C on page 13 and fill in the following table.CNews reportHeadlineThe leadDetailed information
6、 about the eventBackground or supporting information8 November Local news Youth volunteers make a differenceStudents of a Nanjing senior high school brought joy to the elderly and brightened up their day by volunteering at a local nursing home last weekend. The nursing home, located on a housing est
7、ate, has more than 150 senior citizens, some of whom are over 90 years old.Though it was the first time many of the students had taken part in a volunteer programme like this, they were eager to share various interesting topics with the residents, such as how to use mobile phones and go online on th
8、e computer. After lunch the residents and the young volunteers amused themselves with art activities which included Chinese painting and calligraphy. They enjoyed each others company so much that Su Ming, 16, said he hoped to return to the nursing home regularly to spend time with the seniors that h
9、e made friends with.Wang Hong, the programme organizer, said, “I was concerned that the students and the senior residents wouldnt get along easily, but it turned out to be the exact opposite. I can say that todays activities have made a big difference to the lives of the residents as well as the stu
10、dents.”ReadingRead the news report in part C on page 13 and fill in the following table.CNews reportHeadlineThe leadYouth volunteers make a differenceStudents of a Nanjing senior high school brought joy to the elderly and brightened up their day by volunteering at a local nursing home last weekend.R
11、eadingRead the news report in part C on page 13 and fill in the following table.CNews reportDetailed information about the event The nursing home has more than 150 senior citizens. The students taught the residents how to use mobile phones and go online on the computer. They had activities such as C
12、hinese painting and calligraphy together after lunch. Su Ming, 16, said he hoped to return to the nursing home regularly.ReadingRead the news report in part C on page 13 and fill in the following table.CNews reportBackground or supporting informationThe programme organizer said the activity made a b
13、ig difference to the lives of the residents as well as the students.AssessmentAnswer the following questions to assess your performance. Then work in groups and exchange your answers with your partners.1 What questions can you ask to decide whether a news report is trustworthy?2 What do you think of
14、 your writing about online news media? List 2 or 3 sentences that you are the most satisfied with.3 What advertising techniques does an effective advertisement use? Which works best for you? Why?4 Did you have any difficulty doing the project of this unit? If yes, what was it?AssessmentAnswer the fo
15、llowing questions to assess your performance. Then work in groups and exchange your answers with your partners.5 What new words have you learnt from this unit? List some of them. *6 What grammar have you learnt from this unit? Make a sentence with the grammar. 7 What tip have you learnt from this un
16、it? Explain it briefly.8 How are you going to improve your overall performance? Make an action plan.In this unit, you are In this unit, you are going to:going to:Further studyIn this unit, you are In this unit, you are going to:going to:“Can You Spot the Problem with These Headlines?” is a short vid
17、eo about whether headlines present information accurately. The video provides examples of headlines and analyses typical problems to help the viewer read news more critically. Watch the video to learn how to become a critical news reader, and then apply this knowledge the next time you read a news report.China Daily is Chinas bestselling English-language newspaper. It was founded in Beijing in 1981 and now serves more than 200 million readers all over the world. Try reading it to get news and practise your English at the same time.Further studyThanks
