1、The mass media The mass media All of us who professionally use the mass media are the shapers of society.William Bernbach我们所有专业使用大众传媒的人都是社会的塑造者。PPT模板下载： 行业PPT模板： 节日PPT模板： PPT素材下载： PPT图表下载： 优秀PPT下载： PPT教程： Word教程： Excel教程： 资料下载： PPT课件下载： 范文下载： 试卷下载： 教案下载： 字体下载： write an article about online news medi
2、a. read a magazine article about advertising. read two news reports and an article on reading news critically.report on a recent event. Video watching Summarize the video in one sentence?_PrintDigital Discussion What types of mass media do you rely on for information and entertainment?Classify types
3、 of mass mediaWeiboWechatTiktokForumsRadioNewspapers/MagazinesBlogBooksTelevisionDigital media:Broadcast media:Print media:Be a critical news reader!BonnieMost of us learn about news through the mass media, but can we just believe news as it is presented? The two news reports and the article below e
4、ncourage you to be a critical news reader. Do you believe everything( you read )in a news report? Why or why not? What do you think makes a critical news reader?What are the two news reports?News OneNews TwoFirefighters put out tower block fireDeadly fire in tower block causes serious damageTimePlac
5、eDeaths and injuriesRescue effortsCauseNews report 1Sunday nightHenderson Tower(1) _(2) _News report 24 confirmed dead and dozens of people injured(3) _ The number of death could reach 5 Fire engines and ambulances reached the scene within 15 minutes A dropped cigarette end on a carpet of the 8th fl
6、oorn. 救护车救护车n. 许多许多n. 香烟香烟n. 地毯地毯What are the biggest differences between the two news reports?Different emphasisDifferent detailsDifferent backgroundNews 1: rescue effortsNews 2: the numbers of deaths and injuriesFactual differences. The numbers of deaths differ: 5 in news 1 while 9 in news 2News 1
7、: concernsNews 2: further investigation1.How long did it take the firefighters to get the situation under control according to the first news report?About an hour and fifteen minutes.2.How did Lisa feel about the fire according to the second news report?It was like an awful dream.10 JulyFirefighters
8、 quickythe Henderson Tower fire last night. The fire, which have started from the 8th floor, spread quickly through the tower block on Sunday night 昨晚消防员迅速扑灭了亨德森大楼的大火。周日晚上的这场火灾被认为起于九楼，并迅速蔓延至整栋大楼，导致九楼以上的人被困。PPT模板下载： 行业PPT模板： 节日PPT模板： PPT素材下载： PPT图表下载： 优秀PPT下载： PPT教程： Word教程： Excel教程： 资料下载： PPT课件下载： 范
9、文下载： 试卷下载： 教案下载： 字体下载： the number of deaths could reach 5, according to figures released by emergency services.Fire engines and ambulances,called at 9:30p.m, reached the scene within 15 minutes.By this time, the fire had the 15th floor.根据应急服务机构公布的顺序，人们更加担心死亡人数可能达到五人。昨晚九点三十分，消防车和救护车接到呼叫，并于十五分钟以内赶到火灾现
10、场。此时火灾已经蔓延到了16楼。 Firefighters got the situation under control around 11p.m.There is concen that the constructin company (that built the tower block) had not followed fire safety rules.晚上11点左右，消防员控制了火势。有人担心建造这栋大楼的建筑公司没有遵守消防安全规范。11 July Local newsA terrible fire broke out on Sunday night the Henderson
11、 Tower Emergency services estimate that the number of deaths could reach 9.周日晚间突发一场可怕的大火，致使亨德森大楼严重受损。应急服务机构估计死亡人数可能达到九人。By this morning, 4 people have been dead. The fire has also left dozens of people injured, 5 of whom are in a critical condition.Lisa Mayer, 29, is among the lucky ones（who only su
12、ffered minor injuries.）截至今日上午，已有四人确认死亡。其中五人伤势严峻。29岁的莉萨.迈耶是只收了轻伤的幸运人士之一。 She recalled,“I have a bath when I heard people screaming and dogs barking. I looked outside and the smoke was choking me. It was like an awful dream.Firefighters got the situation under control around 11p.m.Mr Peterson, head of
13、 the fire service, an dropped cigarette end on a carpet of the 8th floor started the fire and that the automatic fire alarms did not quickly enough to prevent the disaster.她回忆说，我正在洗澡，九听到有人尖叫，还有狗在叫，我向外看，却被浓烟呛住，这就像一场可怕的噩梦。消防队队长彼得森先生证实，一根掉在九楼一块地毯上的烟头引起了火灾，而自动火警报警器却没有自动报警。因此导致了灾难的发生。A team is currently
14、investigating the accident further.调查组目前正在调查这一事故。Reading news reports criticallyWhy do news reports differ from or even contradict each other? (4) _ _. News reports may be written at different stages of an event. (5) _ _.How can we be critical news readers? Read different news reports on the same ev
15、ent written from various perspectives and at different stages. (6) _ _. Journalists write the news from different perspectives Journalists may approach information they get from research or interviews differently Its better to use our own judgement than relay entirely on news reportsn. 新闻记者新闻记者vt. 相
16、矛盾相矛盾Para. 1Para. 2Para. 3Para. 4A question ariseswhy are there different news reports on the same event?Different priorities influence the perspective and content of a news report.The reasons for contradictory factual details.How to be a critical news reader.3.What should we not do when we come acr
17、oss factual differences in different news reports?We should not rush to the conclusion that one of the news gives false information.4.What may different journalists do when an estimate of a number is given?They may choose to present the minimum, the maximum or something in between in their news repo
18、rts.You alone are responsible for realizing your great potential.B1The blog post below is about how to be a good journalist. Complete the blog post with the correct forms of the words and phrases in the box below.So, you are interested in becoming a good journalist but dont know where to start?Well,
19、 there are a couple of things you should put on your list of (1) _. Firstly, you need to be skilled at writing. The information involved in a complex story may come from (2) _ sources. Good journalists need to organize all this information clearly to give a(n) (3) _ account of what is happening.prio
20、ritiesdozens ofaccurateSecondly, you must have a natural curiosity about things that are happening, even though they may appear to be (4) _ matters. When something newsworthy (5) , it may escape the attention of ordinary people; however, good journalists are sensitive enough to notice the event and
21、draw public attention to it.Finally, good journalists (6) revealing the truth.According to Noam Chomsky, “The duty of journalists is to tell the truth. Journalism means you go back to the actual facts, you look at the documents, you discover what the record is, and you report it that way.” To do thi
22、s, journalists need to (7) an event thoroughly.To (8) _, being a good journalist requires writing skills, curiosity and commitment to finding the truth. Good luck!minorcomes aboutare committed to investigatesum upThe news reports and the article use the same words as different parts of speech. Find
23、more words used this way in the news reports and the article, and make sentences using each of them.B2Emergency services estimate that the number of deaths could reach 9.Suppose emergency services estimates of the number of deaths vary between 5 and 9.（1）damage The storm didnt do much damage. 暴风雨并未造
24、成严重损失。（n. 破坏，损失） Several vehicles were damaged in the crash. 好几辆汽车在撞车事故中损坏了。（v. 破坏，毁坏）（2）report Are these newspaper reports true? 报纸上这些报道属实吗？（n. 报道） It was reported that several people had been arrested. 据报道已有数人被捕。（v. 报道，公布）The two news reports present information in a factual and formal way. Find t
25、he expressions in the two news reports that help present information this way and revise the short paragraph below in a similar way. To present information in a factual and formal way，you canuse the following expressions：according to，be thought to do/have done，there is concern that，be confirmed，be reported to do/have done，etc.B3衷心感谢您的观赏！
