1、摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇绝密 绎 考试结束前全国 2020 年 10 月高等教育自学考试电电子商务英语试题课程代码:00888摇 摇 1. 请考生按规定用笔将所有试题的答案涂、写在答题纸上。摇 摇 2. 答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。选择题部分注意事项:摇 摇每小题选出答案后,用 2B 铅笔把答题纸上对应题目的答案标号涂黑。 如需改动,用橡皮擦干净后,再选涂其他答案标号。 不能答在试题卷上。一、单项选择题:本大题共 10 小题,每小题
2、 1 分,共 10 分。 在每小题列出的备选项中只有一项是最符合题目要求的,请将其选出。1. Our company can offer 摇 摇 摇credit card transactions over the Internet.A. lonelyB. secureC. extremeD. frightening2. You can target potential customers based on the 摇 摇 摇they search for.A. keywordsB. survivorC. scheduleD. damage3. A major 摇 摇 摇ensured tha
3、t our business got off to a good start.A. qualityB. orderC. evidenceD. mystery4. The increase of profit was partly due to the growth of sales on the 摇 摇 摇market.A. artificialB. selfishC. domesticD. painful5. Having read the book, she will be able to pass on the 摇 摇 摇knowledge to trainee teachers.A.
4、consideredB. terrifiedC. rescuedD. acquired6. 摇 摇 摇buying and selling products, e鄄business may also handle other traditional business aspects.A. In addition toB. In spite ofC. Rather thanD. Regardless of7. It is time that we 摇 摇 摇up our mind.A. had madeB. madeC. have madeD. will make8. 摇 摇 摇I learnt
5、 from my bitter experience is that you should never underestimate the ability ofyour enemy.A. WhichB. WhatC. ItD. That浙 00888# 电子商务英语试题 第 1 页(共 8 页)9. When 摇 摇 摇to the market, these products enjoyed great success.A. introducingB. introducedC. introduceD. being introduced10. The company 摇 摇 摇into fou
6、r independent business units.A. has restructuredB. has being restructuredC. has been restructuredD. has been restructuring二、阅读理解:本大题共 10 小题,每小题 2 分,共 20 分。 本部分有三篇短文,每篇短文后有若干问题,每个问题有四个选项,请选择一个最佳答案,将其选出并将答题卡(纸)的相应代码涂黑。 错涂、多涂或未涂均无分。Passage 1Meetings are an important part of doing business. Whether you爷
7、re leading or just attendingone, be prepared with these phrases for each stage of a business meeting.Greeting/ OpeningThe structure of a meeting is usually the same. And meetings always start with a greeting! InEnglish, you爷 ll use the more formal sentences, such as “Good morning冶 or “Good afternoon
8、冶rather than “Hello冶.State the PurposeNext, you have to remind everyone what the purpose of the meeting is, what business needs tobe addressed. You can say, “We爷re here today to褖冶 Other phrases you might use are: “Our goaltoday is褖冶 or “I爷ve called this meeting to 褖冶 Then finish with a brief explana
9、tion.Review Past BusinessSince meetings often deal with ongoing business, you have to review old information beforepresenting new. This happens when someone reads the minutes from the previous meeting. Beforereading the minutes you can say, “To begin, let爷s quickly go over the minutes from our last
10、meet鄄ing. 冶Introducing the Agenda and DiscussionNow it爷s time to discuss new business! Usually, you爷ll follow a list of discussion items calledan “agenda冶. You must start by drawing everyone爷s attention to the agenda. Then, the key to asuccessful meeting is keeping it moving forward. When it爷s time
11、to move onto the next topic, youcan say, “Now that we爷ve discussed褖, let爷s move on to褖冶浙 00888# 电子商务英语试题 第 2 页(共 8 页)Finishing the MeetingFinishing a meeting requires a few phrases: summarizing everything that爷 s been discussed,thanking everyone for coming, and then dismissing the meeting. To summar
12、ize, you can start with “Tosum up褖冶 Then, thank everyone for attending. And let everyone know it爷s okay to leave with, “Themeeting is finished. 冶 Finally, if there爷s a follow鄄up meeting ,say, “We爷ll see everyone next褖冶11. If the meeting leader wants to remind everyone the purposes of the meeting, th
13、e followingexpressions will be used except 摇 摇 摇 .A. We爷re here today to褖B. Our goal today is褖C. I爷ve called this meeting to褖D. Let爷s talk about褖12. When the meeting deals with ongoing business, the attendants should first 摇 摇 摇 .A. review the old informationB. talk about new businessC. make someone
14、 read the minutes from the previous meetingD. go over the minutes from the present meeting13. When discussing new business, the meeting leader will start by 摇 摇 摇 .A. drawing everyone爷s attention to the agenda of the meetingB. drawing everyone爷s attention to the items of the meetingC. drawing everyo
15、ne爷s attention to the minutes of the meetingD. drawing everyone爷s attention to the purpose of the meeting14. Finishing a meeting requires the following points except 摇 摇 摇 .A. summarizing everything that爷s been discussedB. thanking everyone for comingC. dismissing the meetingD. greeting everyone for
16、 comingPassage 2摇 摇 Using Facebook was a challenge at first. Diagnosed in 2010 with pseudotumor cerebri(假性脑瘤), a rare health condition in which pressure increases around the brain and can result in the lossof vision, Naquela Wright learned how to use a screen reader to read the site through the touc
17、h ofthe keyboard and sound of a robotic voice. Still, Wright often has no clue what the image shows.浙 00888# 电子商务英语试题 第 3 页(共 8 页)Now Facebook is trying to solve this problem by exploiting the power of artificial intelligence tocreate new tools that not only describe items in a photo but allows user
18、s to ask what爷s in an image.“I can have a basic picture in my mind of what爷s going on in the picture and now I can comment onmy own,冶 said Wright, who got to try out the new tools that are still being tested.It is estimated that there are about 285,000,000 visually disabled people globally, accordin
19、g tothe WHO. The research conducted by Facebook showed that blind users have trouble figuring outwhat爷s in a photo because the description isn爷t clear or doesn爷t exist.Facebook has made it easier to skim through the content on its website with a screen reader byimproving HTML headings, adding altern
20、ative text for images, and more.Using artificialintelligence to describe photos is only a part of these ongoing efforts.Jeff Wieland, Facebook爷s head of accessibility engineering, said the group wants to educatemore engineers, “We really don爷t want accessibility to be the luxury of a handful of comp
21、anies,冶Wieland said. “We want everything around the world to be built with accessibility in mind. 冶15. What tool helps the visually disabled to read Facebook?A. A helpful robot.B. A special keyboard.C. A screen reader.D. HTML headings.16. What can be inferred from the passage about the new tool crea
22、ted by Facebook?A. It adds a lot of shortcuts on the keyboard.B. It helps users to employ their senses other than sight.C. It meets no competitors with its advanced technology.D. It inspires more engineers to explore artificial intelligence.17. Which of the following is the best title for this passa
23、ge?A. Screen reader: tool to access social mediaB. Ongoing efforts: strength to improve websitesC. Artificial intelligence: power to help the blindD. Teaching accessibility: initiative to educate engineersPassage 3摇 摇 Success in e鄄business can evaporate even more quickly than it is achieved. Continu
24、ed successdemands protecting valuable assets.浙 00888# 电子商务英语试题 第 4 页(共 8 页)Protection of Name and Reputation摇 摇Organizations that establish a strong reputation and brand loyalty in the marketplace createvalue based on attributes other than price.摇 摇 The legal aspects of trademarks, domain names, and
25、 other external threats must be consideredto protect the name and reputation from harm. Trademarks are national, not global, so conflicts canbe difficult to resolve. Domain names, on the other hand, are both global and national, and theseform an important element of online identity and reputation.As
26、surance of Enforceable Transactions摇摇Electronic payments are common in business transactions today, but they must be structuredwith care to assure that the payment method effectively transfers value to the e鄄business enterprise orrevenue will be lost.摇 摇 Identification is crucial, since a transactio
27、n is only enforceable against the person who enteredinto it. Counsel will help decide which forms of online identification are acceptable, and how theycan be used in forming a legally valid identification.18. Domain names are different from trademarks in that 摇 摇 摇 .A. domain names are national whil
28、e trademarks are globalB. domain names are global while trademarks are nationalC. domain names are both national and global while trademarks are only nationalD. domain names are only national while trademarks are both national and global19. If electronic payments are not structured carefully, 摇 摇 摇
29、.A. legal counsel will be accused ofB. there will be no way to sign online contractsC. the e鄄business environment will be threatened substantiallyD. the e鄄business enterprise may not be able to receive the pay20. In e鄄business transactions, accurate identification is very important because 摇 摇 摇 .A.
30、 people can do any business onlineB. a transaction can be done in any form of identificationC. the enforceability of a transaction can be assured only against the person who entered into itD. it is hard to identify a legally invalid identification浙 00888# 电子商务英语试题 第 5 页(共 8 页)三、完形填空(一): 选择最佳答案完成句子:本
31、大题共 10 小题,每小题 1 分,共 10 分。在每小题列出的四个备选项中只有一个是符合题目要求的,请将其选出并将答题卡(纸)的相应代码涂黑。 错涂、多涂或未涂均无分。摇 摇 Recently I have been learning web design. It is very interesting, because I can try to 摇 21摇my own web pages.Web design is an important part of e鄄commerce. You can 摇 22摇information, do shopping andmake 摇 23摇on w
32、eb pages. And some well鄄designed web 摇 24摇can make better sales of yourproducts, 摇 25摇it is not easy.The 摇 26摇web pages are plain text mode. 摇 27摇appearance of multimedia web, web designhas become more 摇 28摇. So you need to try your best. As to web design, you should choose aproper web 摇 29摇software
33、, such as Dreamweaver, Frontpage and etc. Dreamweaver is a kind ofsoftware 摇 30摇strong functions and easy to learn. I recommend it!21. A. getB. takeC. buildD. break22. A. releaseB. replaceC. reviewD. remember23. A. featuresB. disadvantagesC. paymentsD. majors24. A. venturesB. rangesC. purposesD. sit
34、es25. A. thoughB. soC. thenD. or26. A. modestB. privateC. originalD. intense27. A. Aside ofB. Along withC. In terms ofD. By the side of28. A. efficientB. complexC. harmfulD. pure29. A. editingB. recoveringC. offeringD. selecting30. A. toB. forC. atD. with非选择题部分注意事项:摇 摇 用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上
35、。四、完形填空(二):在下列课文片段中按中文意思提示填入遗漏的词:本大题共 5 小题,每小题 1 分,共 5 分。摇 摇 We all know that the Internet has become the 摇 31摇(生命线)of almost all businesses. Thecurrent trends 摇 32摇(显示) that the use of the Internet, smart phones and the 摇 33摇(自信)of浙 00888# 电子商务英语试题 第 6 页(共 8 页)the people in using their credit cards
36、 online is growing exponentially. 摇 34摇(因此), e鄄commerceis here to stay, and we have to adapt ourselves to become smarter 摇 35摇(在线)buyers and sellersand web entrepreneurs.五、根据给出的汉语词义和规定的词性写出相应的英语单词,该词的第一个字母已经给出,每条短线上写一个字母:本大题共 10 小题,每小题 1 分,共 10 分。36. 博客,网络日志 n. 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 摇 b _ _ _37. 代
37、理机构,代办处 n.a _ _ _ _ _38. 更新,使升级 v.u _ _ _ _ _39. 本地的,当地的,地方的 adj.l _ _ _ _40. 国内的,家庭的 adj.d _ _ _ _ _ _ _41. (英)支票 n.c _ _ _ _ _42. 成立,建立,创办 v.f _ _ _ _43. 签名,署名,明显特征 n.s _ _ _ _ _ _ _ _44. 典型的,经典的,著名的 adj.c _ _ _ _ _ _45. 平台,站台,纲领 n.p _ _ _ _ _ _ _六、给出下列单词或术语的汉语意义:本大题共 20 小题,每小题 1 分,共 20 分。46. sale
38、s and service employees47. customer information48. business practices49. newsletter50. GIF images51. web page52. in the long term53. cross鄄ownership54. hardware55. runtime56. CEO57. price lists58. credit card59. virus infection浙 00888# 电子商务英语试题 第 7 页(共 8 页)60. geographic zones61. risk consciousness6
39、2. system effectiveness63. Fortune 50064. start鄄up companies65. checkout process七、根据句子的意思将括号中的词变成适当的形式:本大题共 5 小题,每小题 1 分,共 5 分。66. That store sells nice clothesand they are quite 摇 摇 摇(afford) .67. She runs a very 摇 摇 摇(success) computer business.68. I have 摇 摇 摇(attempt) to change my home page a nu
40、mber of times.69. 摇 摇 摇(use) email as a method for dispensing internal memos is another use of the Internet.70. Typically, you will only install one agent manager, and then one agent on each machine youwant to access 摇 摇 摇(remote).八、英译汉:阅读下面的短文,然后把画线的句子翻译成汉语:本大题共 5 小题,每小题 2 分,共10 分。摇 摇 (71) I have m
41、uch experience doing online shopping; thus, it爷s easy for me to register with theonline sales platform. To become a seller, it爷s different from just buying. (72) You have to provideyour personal identification in the process of application. E鄄shop is like a bricks鄄and鄄mortar shopalthough diversity o
42、ccurs. (73) Decoration(装修) is the key to attract customers. (74) Most tradeplatforms offer free or paid decoration models as options. I have seen many great examples on howdecoration can be done on popular E鄄shop. (75) I chose the free model as I have confidence in myproduct and service.九、汉译英: 请把下面的汉语句子翻译成英语:本大题共 5 小题,每小题 2 分,共 10 分。76. 社会营销跟随着社交网络的趋势(trend)。77. 电子商务并非仅仅是在网上从事(conduct)传统商务。78. 企业会利用其商业计划来寻求资金(funding)。79. 黑客的目标是妨碍网站运行。 (prevent褖from)80. 这取决于你的服务条款(term)。浙 00888# 电子商务英语试题 第 8 页(共 8 页)
