1、Lesson 26 Wanted:a large biscuit tin influence v./n.影响受.的影响 under the influence of-We are under the influence of advertisement.对.有影响 have influence on/upon（=have an effect on)-Parents have influence on children 有左右某人的能力have influence over sb.-The boss have influence over employee.滴滴香浓，意犹未尽。（麦斯威尔咖啡）滴
2、滴香浓，意犹未尽。（麦斯威尔咖啡）good to the last dropgood to the last drop 挡不住的诱惑。（可口可乐）挡不住的诱惑。（可口可乐）you cant beat the feeling!you cant beat the feeling!服从你的渴望（雪碧）服从你的渴望（雪碧）Obey your thirst Obey your thirst 汰渍到，污垢逃。汰渍到，污垢逃。tides in,dirts out.tides in,dirts out.一朝拥有，别无所求。（精工手表）一朝拥有，别无所求。（精工手表）the first ever,the las
3、t youll ever need.the first ever,the last youll ever need.【辩】influence/affect Influence指不易觉察到的，潜移默化的影响。Affect指产生的影响之大足以引起反应，有时含不利影响的意思。-The bad example will affect a lot number of students.pride v.骄傲 为.感到骄傲 pride oneself on/upon -She prides herself on her driving skill.pride n.骄傲 以.为傲 take pride in
4、proud adj.自豪的，骄傲的 be proud of Pride n.自豪，自尊（心），骄傲 Put ones pride in ones pocket 忍辱含垢，抑制自尊心-Han Xin put his pride in his pocket and finally he achieve great success.In the pride of 处于最佳状态，处于全盛时期-She is still young and in the pride of her beauty.taste v.品尝，体验品尝，体验-He who has never tasted bitter doesnt
5、 know what is sweet.-不知黄连苦，哪知蜂蜜甜。（不经一番彻骨寒，那得梅花扑鼻香。）taste n.品味,鉴赏力in good taste=in taste得体的，文雅的-The beautiful lady is in good taste.in bad/poor taste 粗俗，不礼貌have high/excellent taste in-She has excellent taste in art.Taste maker 时尚创造者 味盲 taste blindness To ones taste 合某人的口味，称某人的心愿-He did what he wante
6、d to do to his taste.exert v.施加 exert sth.on sb.-My parents exerted a lot of pressure on me to marry.exert/influence/control/fascination on sb.Roman culture exerts a far-reaching influence on English proverbs.exert oneself to do sth.努力做某事-All of us exert ourselves to study hard.exert every effect 尽一
7、切努力 subtle adj.微妙的，难以捉摸的-Please pay attention to the subtle changes in color in this painting.adj.敏感的，敏锐的-He is a subtle observer.advertiser n.做广告的人 Advertisement n.广告 商业广告 commercial advertisement 公益广告 public service advertisement Advertisement food 招牌饭 Advertising n.广告业，广告 adj.广告的 Advertise v.做广告，
8、登广告 Classify v.分类-The books are classified according to the subject.Classified adj.分类的分类广告 Classified advertisement Classifiable adj.可分类的 Classification n.分类，分级，分类法 Classifier 分类者，分类器-ify：Simplify,purify,beautify,petrify,glorify,intensify.magic adj.有奇妙作用的，有魔力的 魔术 magic art 魔力 magic power 魔杖，魔术棒 magi
9、c wand magic words 咒语 n.魔法 施魔法 cast a spell sample n.样品 血样/水样 blood/water sample sample size 样本大小 小/大样本 small/big sample vt.抽样-We will sample the food products.devise v.设计，想出(=design)-他设计了一台新电脑。-He devised a new computer.-我们想出了一个计划来帮助他。-We devised a plan to help him.device 装置 capture v.吸引，赢得-他精彩的表演吸
10、引了观众的注意。-His wonderful performance captured the audiences attention.Vt.俘获，捕获，夺取-The police captured the two thieves.manufacturer manufactory制造厂 manufacture 制造加工 manufactured人造的2022-11-7wheelbarrow wheel 车轮；方向盘 barrow手推车 wheelbarrow 独轮手推车2022-11-7boot 靴子 行李箱 trunk2022-11-7 ingredient n.配料;要素，组成部分 食品配
11、料 food ingredient 最重要的组成部分 the most important ingredientcrane n.起重机；鹤 v.伸长 A crane cranes its neck to get a better view.2022-11-7 anticipate v.预期，预料-We anticipated the enemy would try to cross the river,so we decided to destroy the bridge.vt.占先，抢先-Our attack failed because the enemy anticipated.Vt.期
12、待=expect-We are anticipating/expecting tonights party.(participate）vocabulary influence pride taste exert subtle advertiser classify magic sample devise capture manufacturer wheelbarrow boot ingredient crane anticipate2022-11-7text2022-11-7 No one can avoid being influenced by advertisements.avoid d
13、oing sth.v.+doing:risk/imagine/deny/delay doing sth.no one,avoid,双重否定 No students can avoid being influenced by their teachers.Much as we may pride ourselves on our good taste,we are no longer free to choose the things we want,for advertising exerts a subtle influence on us.Thought/although we may b
14、e very satisfied with our ability to judge,we dont have much freedom to pick up things we need.as引导让步状语从句，句子要采用倒装形式（adj./adv./n./v.用在as之前）1adj.+as+主语+谓语 Rich as he is,he is not happy.Tired as I was,I try to help them.2adv.(much)+as+从句 Much as I like you,I will not marry you.虽然我不愿意这么做，但我今晚必须呆在家里学习英语。
15、Much as I hate to do it,I must stay home and study English.2022-11-7 3v.+as+主语+助动词 即使他们很努力，但他们不会成功。Try as they may,they will never succeed.不管我父母怎样反对，我都决定要这样做 Object as my parents may,I decide to do it.2022-11-7“影响影响”搭配搭配 exerts a subtle influence on us.对产生影响 exert an influence on exert negative impa
16、ct on have/produce an effect on 受到的影响 Be under influence of 和相互影响 interact with 没产生影响 Make little difference -Whatever parents do at home will produce an effect on the children.-网络对涉世未深的孩子孩子产生大量的负面影响。-The Internet exerts great negative impact on the innocent minds of the young.In their efforts to pe
17、rsuade us to buy this or that product,advertisers have made a close study of human nature and have classified all our little weaknesses.in ones effort to do:为了干好某事 E.g.:The company is selling off some of its buildings in their efforts to save money.In their efforts to learn English well,they spend a
18、 lot of time.effort 1.n.(U)努力，竭尽全力（需要花费脑力和体力的事情）Eg.:It took a lot of effort to lift the box.A great deal of effort has gone into this exhibition.2.n.(C)努力，竭尽全力 make every effort Eg.:We are making every effort to study English.Advertisers make every effort in order to sell their products.2022-11-7 Ad
19、vertisers discovered years ago that all of us love to get something for nothing.get sth.for nothing Get sth.at no cost Get sth.for free Get sth.free of charge An advertisement which begins with the magic word FREE can rarely go wrong.These days,advertisers not only offer free samples but free cars,f
20、ree houses,and free trips round the world as well.not onlybutas well不仅而且2022-11-7 They devise hundreds of competitions which will enable us to win huge sums of money.enable sb.to do:使某人能够做某事 Eg.:Hardworking will enable you to pass the examination,otherwise,no way.Enable sb.to do sth.=make it possibl
21、e for sb.to do sth.2022-11-7 Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.make it possible for sb to do sth 使可能 His few material possessions make it possible for him to move from place to place with ease.The money he won made i
22、t possible for him to make a tour around the world.capture the attention of sb.Catch/draw/receive/arrest the attention of sb.During a radio programme,a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.They offered to pay$2 a pound for the biggest
23、biscuit baked by a listener.2022-11-7The response to this competition was tremendous.response=reaction:反映2022-11-7Before long,biscuits of all shapes and sizes began arriving at the factory.before long=soon,shortly biscuits of all shapes(sizes)shoes of all sizesOne lady brought in a biscuit on a whee
24、lbarrow.It weighed nearly 500 pounds.A little later,a man came along with a biscuit which occupied the whole boot of his car.2022-11-7 occupy v.占领，占用（=take up）；-The room hasnt been occupied by anyone for a few weeks.从事 Occupy a prominent position 身居要职n.occupant 居住者occupancy 居住n.occupation 职业 All the
25、 biscuits that were sent were carefully weighed.weigh v.称重量；认真考虑 1）weigh the elephant weight n.重量 gain lose weighable adj.可称重量的 2）weigh up 估量，仔细考虑-You should weigh up the options before you decide to apply for the job.The largest was 713 pounds.It seemed certain that this would win the prize.It seem
26、ed certain that.注意：用it 做形式主语表示肯定时，要用certain,而不能用sure.We are sure/certain.It is certain.2022-11-7 But just before the competition closed,a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds.closed=ended It had been baked by a college student who had used over 1000 po
27、unds of flour,800 pounds of sugar,200 pounds of fat,and 400 pounds of various other ingredients.2022-11-7食品包装盒英文 Net weight Net volume Shelf life Best use before/of expiration No preservatives2022-11-7 It was so heavy that a crane had to be used to remove it from the lorry.remove v.移开；消除；免职 ones hou
28、se ones fears sb.from public office 免除公职（from）The manufacturers had to pay more money than they had anticipated,for they bought the biscuit from the student for$4800.More money than that they had2022-11-7 as/though 引导的让步状语从句的倒装 目的：为了强调让步的内容 结构：adj./adv./n.+as/though+主语+谓语-Although I am old，I can sti
29、ll fight.=Old as I am,I can still fight.-Much as we may pride ourselves on our good taste=Although we may pride ourselves much on our good taste -Although they are children,they can do some cooking.=Children though they are,they can do some cooking.注：句首n.不带任何冠词。-Although he is a child=Child though h
30、e is every night in my _1_I see you,I feel you,that is how I know you go onfar across the _2_and _3_ between usyou have come to show you go onnear,far,_4_ you areI believe that the heart _5_ go ononce more you open the doorand youre here in my heartand my heart will go on and on love can _6_ us one
31、timeand last for a _7_and never let go till were onelove was when I loved youone true time I hold toin my life well always go onnear,far,wherever you areI believe that the heart does go ononce more you open the doorand youre here in my heartand my heart will go on and onyoure here,theres nothing I _8_,and I know that my heart will go onwell stay _9_ this wayyou are safe in my heartand my heart will go on and on
