1、Lead-inCan you think of someadvertisements you have seen?List some places where you have seen advertising.Useful keywordssimple,persuasive有说服力的,boring,shocking,attractive,good-looking,tasteless,humorous,surprising,amusing,clever,offensive 冒犯的 serious,Objectives By the end of this lesson,youll be abl
2、e to know the design,the idea and the effect of advertisements;understand advertisement development;discuss advertising;Choose the words for their definitions1.to make known to the public,e.g.in a newspaper or on TV _2.something used for advertising things _3.the business of encouraging people to bu
3、y goods by means of ads _4.the person who makes ads _advertiser advertise advertisement advertisingadvertiseadvertisementadvertisingadvertiser 13.neighbourhood-area around where you liveMain ideaThe combination of design and new ideas.The new and general need of modern ads.About classic ad.The reaso
4、n of making people forget the existence of ad.About public ads.12345The advertising gameEnjoy the advertisements and put them in the suitable places.While-reading:3rd reading Answering1.When does the simplest type of advertisement work?2.Why are modern techniques of design not enough for advertiseme
5、nts to be noticed in modern cities?3.What ideas do todays advertisers use to make you notice their products?4.What has the government done during the last decade?1.When does the simplest type of advertisement work?Answer the following questionsThey work for products that people need when there is no
6、t much competition.2.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?Because people are used to seeing high standards of visual design.3.What ideas do todays advertisers use to make you notice their products?new and unusual ideashumourous They use hum
7、our as well as new and unusual ideas to surprise people.They hope to make people forget that someone is trying to sell them something.4.What has the government done during the last decade?saving waterfighting aidshelping the poorgiving up smokingOver the last decade,the government has worked hard at
8、 using advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.Posting-readingIts show time!Voice your opinion Each group choose a product and make an advertisement for it.Other students try to comment on the advertisement.Write a composition on“Is it necessary to make advertisements?”HomeworkThank you!
