1、UNIT 6 The Media Lesson 3 The Advertising Game单词讲解Lesson 3advertisement/dvtsmnt/n.广告advertiser n.广告商;登广告商advertising n.广告(业)freedom/fridm/n.自由free adj.自由的;空闲的fundamental/fndmentl/adj.根本的;基本的;基础的agency/ednsi/n.代理处agent 代理人,代理商commercial/kml/adj.商业的,商务的commerce n.商业technological/teknldkl/adj.技术的;科技的;工
2、艺的technology n.技术;工艺originate/rdnet/vt.创始,创造originate from 起源于sew/s/vi.&vt.缝,缝纫;缝制;缝补locate/lket/vt.位于be located in/at/on 位于.location n.位置 suitable/sutbl/adj.合适的,适宜的suitably adv.合适地;适宜地;适当地(1)be suitable for sb./sth.适合某人/某物be suitable to do sth.适合做某事(2)suit n.一套外衣;套装 vt.适合;使适宜suit sb.(fine)合某人的意;对某人
3、很合适suit sth.to sb./sth.使某物适合某人/某物It is obvious that it doesnt you to have your hair cut short.This superb film is for people of all ages to watch.These clothes are not suitable (wear)on formal occasions.即时训练:用 suit 的正确形式以及短语填空suitsuitableto wear【迁移应用】单句语法填空【迁移应用】单句语法填空(4)His ambition is to make a fi
4、lm that is suitable children.(5)It is not suitable for you(dress)like that for a party.(6)We need to find someone(suit)to replace Mary.for/toto dresssuitableattract/trkt/vt.吸引;引起(注意)(1)attract/draw/catch ones attention 吸引某人的注意力be attracted by被所吸引(2)attraction n.吸引人的事物;吸引力;名胜have no/little/much attra
5、ction for sb.对某人没有/几乎没有/有很大吸引力(3)attractive adj.吸引人的;有魅力的【迁移应用】【迁移应用】用用attract的适当形式填空的适当形式填空(1)The church is the towns main tourist.(2)He was handsome and intelligent and obviously very to the girls.(3)more consumers,many online shops provide great discounts on Singles Day.(4)by the beauty of nature
6、,the girl decided to spend another two days on the farm.attractionattractiveTo attractAttracted语境串记语境串记In Beijing,there are many tourist ,like the Great Wall,the Summer Palace and the Tiananmen Square.But what me most is the Great Wall,which is also to foreigners.More and more foreigners are by it a
7、nd come to China.北京有许多旅游胜地,比如说长城、颐和园以及天安门广场。北京有许多旅游胜地,比如说长城、颐和园以及天安门广场。但是最吸引我的是长城,它对外国人来说也很有吸引力。越来越多但是最吸引我的是长城,它对外国人来说也很有吸引力。越来越多的外国人被它吸引而来到中国。的外国人被它吸引而来到中国。attractsattractiveattractedattractionsconsist of 由构成(1)consist of没有被动语态,相当于没有被动语态,相当于be made up of 且且不用于进行时。不用于进行时。(2)consist in=lie in在于;存在于;以
8、在于;存在于;以为主为主consist with与与一致;相符一致;相符【迁移应用】【迁移应用】单句语法填空单句语法填空(1)The beauty of this picture consists its balance of colours.(2)The United Kingdom consists Great Britain and Northern Ireland.(3)This doesnt consist what you told me earlier.inof withListening is thus an active,not a passive behavior hear
9、ing,understanding and remembering.因此,听力是一种积极主动的,而不是消极被动的行为,它包括听、因此,听力是一种积极主动的,而不是消极被动的行为,它包括听、理解和记忆。理解和记忆。Life mainly happiness and sorrow while happiness and sorrow struggle.Remember that your ideal life does not always the reality.生活主要是由快乐和悲伤组成的,而快乐和悲伤存在于拼搏之中。生活主要是由快乐和悲伤组成的,而快乐和悲伤存在于拼搏之中。记住,理想的生活并
10、不总是和现实相一致。记住,理想的生活并不总是和现实相一致。佳句赏读感悟句意背诵consisting of consist with consist in consists of advertiser/dvtaz/n.广告商budget/bdt/n.预算.vi.&vt.把编入预算visual/vul/adj.视觉的,视力的visualise v.设想,想象,可视化boost/bust/n.增长;vt.促进,推动competitive/kmpettv/adj.竞争性强的,有竞争力的(1)compete vi.比赛;竞争比赛;竞争compete in.在某一方面竞争;参加在某一方面竞争;参加比赛比赛
11、compete for.为为而竞争而竞争compete with/against.与与竞争竞争(2)competitor n.参赛者;对手参赛者;对手competition n.比赛比赛单句语法填空单句语法填空1.More than 1,000 _(compete)took part in the _(compete)to compete _ the first petitorscompetitionfor2.Graduates have to fight for jobs in a highly market.3.My son was selected to a vital race in
12、London.4.The two players each other for a gold peted with/againstcompete incompetitivecombine/kmban/vi.&vt.(使)结合,(使)组合(1)combine A with/and B使使A与与B结合起来结合起来(2)combination n.联合;结合联合;结合in combination with与与联合联合温馨提示温馨提示:表示“把与相连接”的短语还有connect.with/to.;associate.with.;link.with/to.;relate.to.等。In modern s
13、ociety,people are under so much stress that they should learn to business pleasure.在现代社会,人们处在如此大的压力之下,应该学会劳逸结合在现代社会,人们处在如此大的压力之下,应该学会劳逸结合。He carried on the business in _(combine)with the agent.他继续与那个他继续与那个代理商代理商合伙做生意。合伙做生意。and/withcombinecombinationgenuinely/denjunli/adv.真正地,的确genuine adj.真正的,真诚的lin
14、k/lk/vt.把系起来.n.联系,关联link sth with sth 把与联系起来anticipate/ntspet/vt.预期,预料;预计be anticipated that 预期;预料;预计anticipate that 预期;预料;预计profit/prft/n.利润,收益,盈利 v.获益,得益于benefit n.好处,益处;v.受益于,对某人有利welfare/welfe/n.幸福,健康;福利participate/ptspet/vi.参加,参与participate in(doing)sth.参加参加(做做)某事某事1.As far as I know,he has bee
15、n an active _(participate)in the discussion.据我所知,他一直积极参与这个讨论据我所知,他一直积极参与这个讨论。participant(1)participate with sb.in sth.与某人分担某事;同某人一起参与与某人分担某事;同某人一起参与某事某事(2)participant n.参加者;共享者参加者;共享者(3)participation n.参与;分担;共享参与;分担;共享【易混辨析】【易混辨析】participate指参加团体活动并积极从事工作指参加团体活动并积极从事工作,是正式用语是正式用语join普通用词,指加入党派、团体或游戏
16、活动等。普通用词,指加入党派、团体或游戏活动等。attend主要指主要指“到场到场”或或“出席出席”会议、宴会、典礼、仪式等会议、宴会、典礼、仪式等take part in指参加一项工作或活动指参加一项工作或活动,突出参加者在其中发挥一定的突出参加者在其中发挥一定的作用作用join in指参与某种已在进行着的活动指参与某种已在进行着的活动【迁移应用】【迁移应用】选词填空选词填空:join,join in,take part in,attend,participate in(1)I the League(社团)when I was in junior high school.(2)All children between the ages of 6 and 15 must school.(3)John many school activities.(4)May I the game?joinedattendtakes part injoin inneighbourhood/nebhd/n.社区,住宅小区,街坊neighbour 邻居sponsor/spns/vt.赞助,资助;为担保.n.赞助商;资助者Thank you!