1、Unit 1 The mass mediaIntegrated skills Warm up01Print mediaBroadcast mediadigital mediaOnline media02ReadingThe rise of online news media a witness to sth.某事的证人某事的证人【语境应用语境应用】写出下列句子中画线部分单词的词性及写出下列句子中画线部分单词的词性及含义。含义。1)The past few years have witnessed great changes throughout Eastern Europe._2)One wi
2、tness to the accident said the driver appeared to be drunk._3)Tony arrived home just in time to witness his brother being taken away by the police._ v.见证见证n.目击者目击者 v.亲眼看见，目击亲眼看见，目击 She collects first editions of Victorian novels.她收集维多利亚时代的初版初版小说。Tonights edition of Panorama looks at unemployment.今晚这
3、辑全景探讨的是失业问题。The dictionary is now in its sixth edition.本词典现在是第六版版。1.What caused this doubt to spring up in your mind?什么原因使你突然产生了这个疑团？2.Many monster high-rise buildings spring up all over the city.许多巨大的高层建筑在这座城市拔地而起。3.And new projects spring up one by one.众多大型项目如雨后春笋般快速铺开。P8 ARead an article about th
4、e history of online news media and find out the different time mentioned in it.In the mid-1990sBy the end of 1999In the smartphone eraDuring the past yearsRead the article and understand the development of online news media according to the time.In the mid-1990sBy the end of 1999*Some newspapers beg
5、an to publish their own 1._ on the Internet.*People could read _ in both print and digital editionsdigital editions the same content*About 1,000 newspapers in China set up 2._,*Newspaper websites _ sprang up.*Readers could read a wider range of stories and _of news events and post their own _.their
6、own online news platformwith no print editions instant updates comments*The way _ has changed during the past decades.*The _of online news media is unlikely to stop.*The print and broadcast media is _.people get news rapid rise on the declineDuring the past yearsIn the smartphone era*News apps and _
7、on social media appeared,with the total membership of over _ in China.*News could be read on _ any time at any place.official news media accounts 700 millionmobile devicesRead the article and analyze the structure.Part 1:The development of online news media in the _ century.Part 2:The development of
8、 online news media in the _ era.Part 3:The _ situation of online news media and its _.twentiethsmartphone current future What information can you get from the chart?The rise of online news media Over the past 15 years,online media has become _ popular,while the number of people who use broadcast med
9、ia has decreased _,and the number of people who use print media has been in _ decline.increasingly slightly sharp ListeningSimon is interviewing a mass media expert about online news media.Listen and finish the exercises below.Listen to the interview and fill in the blanks.P9 B11.To learn about a sp
10、ecific topic on print or broadcast news media,people would have to carefully _ or wait until a certain time of day,and by then the stories may have already _.2.According to one study,_ of online news readers regularly comment on articles.3.If people find an interesting online news article,they can q
11、uickly let their friends know by sending them _ to the story or sharing it on _.4.A recent survey of _ has found that _ trust print news more than online news.check every pagedeveloped furtherthirty-eight percent/38%a linksocial media300 peoplesixty-five percent/65%Listen again and complete the note
12、s below.much easier accesslatest updatesnews sites or appshand in handreading habitholding a physical newspaperIn pairs,talk about online news media.Use the following questions and expressions to help you.P10 C What is the current situation of online news media?What are the advantages and disadvanta
13、ges of online news media?How will the use of online news media change in the future?Why?ExpressionsDiscussing advantages and disadvantages:One of the strengths/problems is that Another positive/negative aspect is that On the one hand,On the other hand,There are more advantages than disadvantages.has
14、 more advantages over Writingwrite an article about online news mediaPlanning your writing Learning about the structureTo write an article about online news media,you can follow the structure below：Introduction:give information on the current situation of online news media.Main body:state the advant
15、ages and disadvantages of online news media Conclusion:predict the future of online news media Learning about writing techniquesYou can use different expressions to avoid repetition in your writing.It is clear that online news media is becoming increasingly popular among.As we can see,online news me
16、dia enjoys great popularity among.Nowadays an increasing number of people turn to online news media for.For example,to talk about the popularity of online news media,you can use the sentence patterns below:Introduction:give information on the current situation of online news media.Nowadays an increa
17、sing number of people turn to online news media for news.The rapid rise of the Internet and smart devices has made it easier for readers to access news reports online.It has been estimated that around 90%of people get at least some of their news online.With the availability of numerous news apps and
18、 news media accounts on social media,it is understandable that using online news media is a trend that is set to continue.Main body:state the advantages and disadvantages of online news media It is clear that online news media has advantages which are making it a popular choice.A lot of online news
19、is free to read.It is also updated more quickly that print and broadcast media,and is easily accessible to fit every personal schedule.In addition,online news media has made it convenient for us to share news stories with our friends.However,there are negative sides of online news media too.The huge
20、 amount of content on the Internet makes it difficult to tell what news is well researched,or even what is true at all.Besides,it is not easy to change peoples reading habits and some simply enjoy the feeling of holding a physical newspaper when reading news.For these reasons,there are still some pe
21、ople who choose to reject online news resources.Conclusion:predict the future of online news media In conclusion,it is clear that online news media will become increasingly popular in the future,though print and broadcast news media will not completely die out.These types of media will develop toget
22、her to satisfy different groups of readers.As a result,in the future,more peoplebut not allwill get most of their news online.Homework Write an article about online media,you can follow the structure below：Introduction:give information on the current situation of online courses.Main body:state the advantages and disadvantages of online courses Conclusion:predict the future of online courses
