《实用商务英语写作教程》课件chapter 1 Effective Writing.ppt

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1、02Choose the correct contents03Select the style and tone01Identify your readersTOPICS.Identify Your ReadersThe Backgrounds of the AudienceThe Language ProficiencyThe Audiences Need about the TopicYour Writing PurposeII.Choose Correct Contentthe reader is your ownerstress financial benefitsyour reade

2、r is an operatorstress information about how easy and safe it is to run the equipmentyour reader is a production upervisorfocus on the speed and efficiency the machine offersIII.Select the Style and ToneStyle Tone WordsSentencesJargon/complex Daily English/simpleas a result of because wealthy busine

3、ss peopletycoonbusiness prosperityboomconsensus of opinionconsensusat the present timenowadvisetellas per,in accordance withaccording to due to the fact thatbecausefor the purpose of for2022-12-9WordsWordsfree of chargefreeif it is in our powerif we canin advance of;prior tobeforein compliance with

4、as you requestedin the amount of forin the near futuresoonthe writerI;we 2022-12-9WordsWords2022-12-9WordsWordsredundant concise close proximityproximitydifficult challengechallengeat a later datelatereach and everyeach/everyend resultresultarrive at the conclusionconcludeestimated roughly atestimat

5、ed atgeneral publicpublicby means of byadvance planningplanningadvance reservationsreservationsnew beginnerbeginnerall meet togetherall meetcooperate togethercooperatebasic fundamentalsfundamentalscheap pricecheap2022-12-9WordsWordsaims and objectivesaims/objectivespast experienceexperiencedefinitel

6、y correctcorrectreason is becausebecause/reason ispast experienceexperienceregular routineroutineunexpected surprisesurprisekind considerationconsiderationrepeat againrepeatsign your namesigntrue factsfactsup aboveabove2022-12-9WordsWords2022-12-9Sentences Sentences Compare the following sentences t

7、o judge which ones are better.a.We should be obliged if you could contact our sales manager at an early time.b.Please contact our sales manager.a.We beg to inform you that we are herewith canceling our order for the same.b.I am afraid we are canceling our order for the above goods.a.We intend to pur

8、chase Bluetooth headsets.We will use these Bluetooth headsets as anniversary gifts.b.We intend to purchase Bluetooth headsets as anniversary gifts.a.We are looking for a manufacturer.We hope the manufacturer can provide a wide range of raincoats for all aged people.b.We are looking for a manufacturer who can provide a wide range of raincoats for all aged people.2022-12-9Sentences Sentences Tone To some audience,you will use technical style and tone,but to others,you will use nontechnical style and tone.The EndThe End

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