1、 1. In other words, it tries to persuade people to buy a product or service. persuade vt. to make someone decide to do something, by giving them reasons why they should do it; to make someone believe something or feel sure about something说说服服，使信服，使信服 persuade sb. to do sth. /into doing sth. 说服某人做某事说
2、服某人做某事 persuade sb. out of doing sth./ not to do sth. 说说服某人不做某事服某人不做某事 persuade sb. that 使某人相信使某人相信 persuade sb. of sth. 让某人相信某让某人相信某事事 persuasion n. 说服，劝说；信仰说服，劝说；信仰 eg Can you persuade Alice out of her foolish plan? I tried to persuade Robin not to buy /out of buying that MP4, but failed. They per
3、suaded me that this medicine was excellent for colds. They tried to persuade us of the truth of the report. I finally persuaded him to enter the competition. =I finally persuaded him into entering the competition. We need a society which welcomes people of all persuasions. 【语境应用语境应用】使句子的意思相同或相近。使句子的
4、意思相同或相近。 1) I persuaded him to give up playing computer games. I _ him _ to play computer games any more. I _ him _ _ playing computer games. 2) I couldnt persuaded myself that he was honest. I couldnt persuaded myself _ _ _. persuaded not persuaded out of of hishonesty 2. If an advertisement is pla
5、ced on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising. peak adj. used to talk about the best, highest, or greatest level or amount of something 最高度的，高峰时期的最高度的，高峰时期的 n. the sharply pointed top of a mountain; a part that forms
6、 a point above a surface or at the top of something 山峰，高峰；山峰，高峰； 尖尖端端 vi. to reach the highest point or level达到高峰，达到最高值达到高峰，达到最高值 eg I might need some helping hands during the peak season. He is past his peak as a boxer. The traffic reaches a peak between 5 and 6 pm. The companys stock hit a peak of
7、 about $23. It is one of the most difficult peaks to climb. advertise vi. to make an announcement that a job is available, an event is going to happen etc.; to let people know something about someone or something 做广告，登广告；公布，征聘；展现，宣传做广告，登广告；公布，征聘；展现，宣传 advertisement n. 广广告，启事；广告宣传告，启事；广告宣传 advertisin
8、g n. 广告活动，广告广告活动，广告业业 eg They no longer advertise alcohol at sporting events. We are currently advertising for a new sales manager. Fiona works in advertising. She saw an advertisement for a ski vacation in Shenyang. 3. In addition to making people aware of a product or service, a successful adverti
9、sement will also create a desire to buy, thus boosting business. aware of: you notice it, especially because you can see, hear, feel or smell it 意意识到；知道识到；知道 become aware of 对对知道知道, 明白明白; 意识到意识到 be aware that 察觉到、意识到察觉到、意识到 make sb. aware of sth. 使某人明白某事使某人明白某事 so/as far as Im aware 据我所知据我所知 awarene
10、ss n. 认识，意识认识，意识 raise ones awareness 提高某人的意提高某人的意识识 【语境应用语境应用】完完成句子。成句子。 1) The little girl _ having done wrong. 这个小女孩儿没有意识到自己做错了事。这个小女孩儿没有意识到自己做错了事。 2) They suddenly _ people looking at them. 他们突然意识到人们在看着他们。他们突然意识到人们在看着他们。 3) Officials have tried to _ about history. 官员官员们们努努力提高人们力提高人们对对历史历史的的认识。认识
11、。 4) 你你有没有意识到已经出了问题？有没有意识到已经出了问题？(翻译翻译) Were you aware that something was wrong? was not aware of became aware of raise awareness boost vt. to increase or improve something and make it more successful使使增长，使兴增长，使兴旺旺 n. something that gives someone more confidence, or that helps something increase, im
12、prove, or become successful 增长，提高；帮助，激励增长，提高；帮助，激励 eg Winning the prize boosted his confidence. The new resort area has boosted tourism. The win boosted the teams confidence. apart from, in addition to/besides, except apart from除了除了还：包括在内时还：包括在内时 =besides；不包括在内时；不包括在内时 =except (for) Apart from the e
13、nding, its really a good film. in addition to/ besides 除了除了之外：强调还包之外：强调还包 括其他括其他 She understands French besides/ in addition to English. except除了除了之外：从整体中之外：从整体中 除去一部分，排除在外除去一部分，排除在外 He gets up early every day except Sunday. 4. Based on the psychology behind creating a desire to buy, advertisers hav
14、e developed ways of persuading people into purchasing their products or services. purchase vt. to buy something 买买，购买，购买 n. something you buy, or the act of buying it 购购买买，采购；，采购； 购买的东西、项目购买的东西、项目 eg Tickets must be purchased two weeks in advance. We purchased this house from an elderly couple last
15、month. The middle-aged man spent much money for the purchase of the new house. 【语境应用语境应用】完成句子。完成句子。 1) They know how to search for works of art and what _ (purchase). 2) There are actions you take before and after _ (purchase) the ticket. 3) She paid for her purchases and left. (翻译翻译) 她采购完付了账便离开了她采购
16、完付了账便离开了。 to purchase purchasing 5. And what message does it try to get across? get across: to be clearly expressed to and understood by someone 被传达，被被传达，被理解；把理解；把讲讲清清楚楚 eg I had created a way to get my message across while using as few words as possible. He is not very good at getting his ideas acr
17、oss. 【拓展拓展】get短短语：语： get on/along 相处融洽；进展相处融洽；进展 get down 写写下，记下下，记下 get over 克克服；恢复，痊服；恢复，痊愈愈 get away from 摆摆脱脱 get rid of 除除掉，摆脱掉，摆脱 get through 通通过，到达，完成，接通电话过，到达，完成，接通电话 get into 上（车），陷入（困境），习惯于上（车），陷入（困境），习惯于 get out of 离开，逃避，规避，抛弃（习惯）离开，逃避，规避，抛弃（习惯） 【语境应用语境应用】用用适当的介词或副词填空。适当的介词或副词填空。 1) It is
18、 not a serious illness, and she will soon get _ it. 2) Do you get _well with your new classmates? 3) He was followed by a group of reporters trying to get _ every word he said. 4) I have tried to get my point _. 5) I will be with you as soon as I get _ this work. over on/along down across through sp
19、onsor vt. 赞赞助；主办；为慈善活动捐款；资助助；主办；为慈善活动捐款；资助 n. a person or company that pays for a show, event etc. especially in exchange for the right to advertise at that event; someone who give someone else money for a charity 赞赞助商助商； 为为慈善活动捐资的慈善活动捐资的人人 6. Some films are now sponsored by leading brands eg Eva sa
20、id she was doing a ten-mile walk for charity and asked if Id sponsor her for $1 a mile. All the major theatres now have sponsors, especially for high-cost productions. Im collecting sponsors for next weeks charity run. 【语语境应用境应用】翻翻译句译句子。子。 1) 比赛的组织者在设法吸引赞助商。比赛的组织者在设法吸引赞助商。 The race organizers are tr
21、ying to attract sponsors. 2) 她找到一家愿意资助她读完大学的公司。她找到一家愿意资助她读完大学的公司。 She found a company to sponsor her through college. 3) 这些体育赛事是由同一家公司赞助的。这些体育赛事是由同一家公司赞助的。 These sports events are sponsored by the same company. 7. We absorb these marketing messages without thinking about them too much, yet they prob
22、ably have an effect on us the next time we go shopping. absorb vt. to read or hear a large amount of new information and understand it; to take in liquid, gas, or another substance from the surface or space around something; to interest someone so much that they do not pay attention to other things
23、掌握，理掌握，理解解；吸吸收；吸引注意收；吸引注意 absorbed adj. 被被吸吸引，全引，全神贯神贯注注 be absorbed in eg Dry sand absorbs water. In cold climates, houses need to have walls that will absorb heat. Clever children absorb knowledge easily. This work has absorbed him for several years. Simon was so absorbed in his book, so he didnt
24、even notice me come in. 【语境应用语境应用】翻译句子。】翻译句子。 1) 青蛙通过皮肤吸收水分。青蛙通过皮肤吸收水分。 Frogs absorb water through their skins. 2) 老师讲的东西你全都懂了吗？老师讲的东西你全都懂了吗？ Have you absorbed everything the teacher said? 3) 那个作家的演讲完全吸引了听众的注意力。那个作家的演讲完全吸引了听众的注意力。 The writers lecture completely absorbed the attention of the audience
25、. 8. and we are very likely to receive special discounts and promotions targeted specifically at us. be likely to: something that is likely will probably happen or is probably true 有有可可能能 It is likely that . It是形式主语，真是形式主语，真正主正主语语是是that从句从句。 eg Jack is likely to be in London this autumn. An accident
26、 is likely to happen at the crossing. It is not likely that I should accept such an offer. 【语语境应用境应用】完成句子。完成句子。 1) Peter很很有可能申请一份兼职工作。有可能申请一份兼职工作。 _ _ _ _ _ Peter will apply for a part-time job. 2) 一定要提醒我，因为我可能会忘记。一定要提醒我，因为我可能会忘记。 Do remind me because _ _ _ _. It is very likely that Im likely to forget
