1、Unit 11 The MediaLesson 3 The Advertising Game Objectives By the end of this lesson, youll be able touknow the design, the idea and the effect of advertisements;uunderstand the development of advertisement ; ureading skillsuHave the right attitude to advertisementsLeLead ad in in Enjoy a video and t
2、hink:Whats the purpose of the video?The purpose of this video is To make the iPhone more attractive.To make the iPhone sell better Can you think of some advertisements you have seen? Where have you seen advertisements? on TV in the newspaper on the Internet on the radio in the street at bus/train/su
3、bway station on the bus in the magazine on the balloon on the clothes in the window displayPre-readingFast readingFast reading：Read the article quickly, try to get the main ideas of each paragraph Read the article quickly, try to get the main ideas of each paragraph I. Match the main ideas with each
4、 paragraphParagraph 1Paragraph 2Paragraph 3Paragraph 4 Paragraph 5public advertisementsmodern advertisementsadvertisements in the marketthe classic advertisementstop advertisements of todayRead the article carefully, and try to get some detail information about this article. Then , answer some quest
5、ions.Intensive readingIntensive reading1.How can advertisers attract people when there is direct competition?2. When does the simplest type of advertisement work?3.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?4.What ideas do todays advertisers use
6、to make you notice theirproducts?5.What has the government done during the last decade?1.How can advertisers attract people when there is direct competition?2. When does the simplest type of advertisement work? They work for products that people need when there is not much competition. pictures and
7、words of expertscreate advertisements people enjoy looking atapply modern techniques3.Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.4.What ideas do todays advertisers use to make you
8、 notice their products? They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.5 5. . WhatWhat has the government has the government donedone during the last decadeduring the last decade? ? fighting aidssaving
9、 waterhelping the poorgiving up smokingOver the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. Reading Skills 1. Fast reading: 迅速浏览文章，每段，抓主题 段落：每段首句或尾句 文章：首段或最后一段。 2. intensive readin
10、g： 在1.的基础上锁定题目的关键词并且定位到文章中，仔细阅读。What are the public advertisements? They are the advertisements that aim to make contributions to society and encourage citizens to participate in improving their neighborhood, protecting the environment, and helping other people.Public AdvertisementsPublic AdvertisementsVoice your opinion1.Do you think advertising actually works? 2.Have you ever bought anything because you liked the idea in the advertisement? Thank you
