1、KHA LUN TT NGHIP I HC NM 2015SO SNH NGN NG TING TRUNG V TING VIT C S DNG TRONG MUA BN TRC TUYN对比中越网购用语KHA: 2011NGNH: Ngnh Ting VitHC VIN: Hc vin Quc TH TN: Ngy Tnh DuytM S SINH VIN: 201101110118NGI HNG DN: Bi Nh Hin THNG 4 NM 20152015 Annual Graduation Thesis (Project) of the College Undergraduate C
2、trast the online shopping language between China and VietnamDepartment: International collegeMajor: VietnameseGrade: 2011Students Name: Wei JingyueStudent No.: 201XX0118 Tutor: Bui NhuhienApril, 20XX毕业论文（设计）原创性声明本人所呈交的毕业论文（设计）是我在导师的指导下进行的研究工作及取得的研究成果。据我所知，除文中已经注明引用的内容外，本论文（设计）不包含其他个人已经发表或撰写过的研究成果。对本
3、论文（设计）的研究做出重要贡献的个人和集体，均已在文中作了明确说明并表示谢意。 作者签名： 日期： 毕业论文（设计）授权使用说明本论文（设计）作者完全了解XX学院有关保留、使用毕业论文（设计）的规定，学校有权保留论文（设计）并向相关部门送交论文（设计）的电子版和纸质版。有权将论文（设计）用于非赢利目的的少量复制并允许论文（设计）进入学校图书馆被查阅。学校可以公布论文（设计）的全部或部分内容。保密的论文（设计）在解密后适用本规定。 作者签名： 指导教师签名：日期： 日期： 毕业论文（设计）答辩委员会(答辩小组)成员名单姓名职称单位备注主席（组长）记录员XX学院本科毕业论文 (设计)3 TM TT
4、Vi s ph bin ca Internet, mua sm trc tuyn bt u bc vo i sng ca ngi dn, mua sm trc tuyn pht trin cc quc gia trn th gii, v do sinh ra rt nhiu ngn ng mi khi mua sm trc tuyn, kha lun ny s nghin cu v so snh ngn ng mi trong mua sm trc tuyn Trung Quc v Vit Nam.u tin l tm tt trnh ph bin ca mua sm trc tuyn Tru
5、ng Quc v Vit Nam, tin hnh nghin cu su hn sau khi thm d. Bi v dn s ca Trung Quc nhiu hn dn s ngi Vit Nam, nn ngi tiu dng mua sm trc tuyn ca Trung Quc tt nhin l nhiu hn so vi Vit Nam, nhng s lng mua sm trc tuyn Vit Nam chim t l s ngi s dng Internet Vit Nam l rt ng k. Trong ngn ng mua sm trc tuyn, s ng
6、hin cu v ba loi ngn ng: ngn ng tuyn truyn, ngn ng giao dch v ngn ng khc . Ngn ng tuyn truyn thc t l ngn ng qung co, thng s dng m cng vn, m t u th ca mua sm trc tuyn thu ht ngi tiu dng trong mua sm trc tuyn. Ngn ng giao dch thng xy ra gia ngi bn hng v khch hng, bao gm c li cho, hi chi tit ca cc sn ph
7、m cng nh mc c vv. Cc ngn ng khc th gii thiu n mt s ngn ng cha ni n nh hai loi trc. Cui cng, phn tch nhng nh hng ca ngn ng mua bn trc tuyn v cc yu t nh hng n ngn ng mua bn trc tuyn. Ngn ng mua bn trc tuyn khng phi l xut hin khng c l do, n c nh hng n thi quen s dng t ng ca ngi ta v n xut hin l v mt s
8、nguyn nhn khch quan.T kha: mua sm trc tuyn; so snh; nh hng摘 要随着网络的普及，网络购物也开始进入人们的生活当中，网络购物在各个国家纷纷兴起，也因此衍生出许多网络购物的词语，本论文将研究中国和越南的网络购物当中所产生的新词语将其进行对比研究。 首先，将简单介绍网络购物在中国和越南的普及程度，以便对之后的研究进行更进一步的探索。由于中国人口远远多于越南因此仅从人数上来看，中国的网购消费者是远多于越南的，但越南网购人数占越南网民人数的比例则是相当可观的。在网购用语方面，则将从网购宣传用语、网购交易用语和其他用语这三个方面进行研究。宣传用语实
9、际上也就是广告语，一般多采用押韵的语句，重点描述网购吸引人的地方以达到宣传作用吸引广大消费者进行网购。交易用语一般发生在店主与顾客之间，包括打招呼，询问产品具体情况以及砍价等等。其他用语中则是例举出一些以上两种用语没有覆盖到的方面来进行研究。最后，分析网络购物用语的影响以及影响网购用语的因素。网购用语并不是凭空出现的，它的出现影响了人们的用语习惯并且它的出现也是由客观因素所造成的。关键词：网络购物；对比；影响ABSTRACT Along with the popularization of Internet, shopping online also begin to enter people
10、s life, shopping online is more and more popular in various countries, and therefore derive many network shopping words, this thesis will study and compare the language of shopping online in China and Vietnam . First of all, will introduce the popularity of online shopping in China and Vietnam, so t
11、hat to explore and research further after that. Due to the population of China is far more than Vietnam so only through the number of it, Chinas online shopping consumer is far more than Vietnam, but the proportion of shopping online users is considerable in Vietnam. In language of online shopping w
12、ill study from three aspects: the online publicity language, online transaction language and other terms of the online shopping language. Online publicity language is something like advertisement, more commonly use rhyming statements, focusing on the superiority of online shopping, to attract consum
13、ers to go shopping online. Transaction language generally occurs between the owner and customers, including greeting, inquiry details of product, and bargaining and so on. In other terms of the online shopping language, illustrates some of the language that the two kinds above does not cover yet. Fi
14、nally, will analyze the influence of the online shopping language and the factors influence the online shopping language. Online shopping language is not come from nowhere, it influence the habit of using words of people and it also comes from some objective factors.Keywords: shopping online; contra
15、st; influence MC lCCHNG I NH NGHA CA MUA BN ONLINE V HIN TRNG MUA BN ONLINE CA TRUNG VIT11.1 nh ngha ca mua bn online11.2 Hin trng mua bn online ca Trung Quc v Vit Nam21.2.1 Hin trng mua bn online ca Trung Quc21.2.2 Hin trang mua bn online ca Vit Nam3CHNG II SO SNH NGN NG C S DNG TRONG MUA BN TRC TU
16、YN TRUNG VIT62.1 Ngn ng tuyn truyn62.1.1 Ngn ng tuyn truyn ca Trung Quc62.1.2 Ngn ng tuyn truyn ca Vit Nam82.2 Ngn ng giao dch102.2.1 ngn ng giao dch ca Trung Quc102.2.2 ngn ng giao dch ca Vit Nam122.3 Ngn ng khc132.3.1 Ngn ng khc ca Trung Quc132.3.2 Ngn ng khc ca Vit Nam15CHNG III NH HNG CA NGN NG
17、MUA BN TRC TUYN TI TRUNG VIT173.1 nh hng tiu cc173.2 nh hng tch cc17KT LUN19TI LIU THAM KHO20LI CM N21致 谢22XX学院本科毕业论文 (设计)CHNG I NH NGHA CA MUA BN ONLINE V HIN TRNG MUA BN ONLINE CA TRUNG VIT1.1 nh ngha ca mua bn onlineCi gi l mua trn mng, theo nh ngha, l mua sm trc tuyn. l, mua sm, la chn mc c, tha
18、nh ton, vv., u c thc hin thng qua mng Internet. Nhanh chng v thun tin ca mua sm trc tuyn cho ngi tiu dng c th tn hng nim vui mua sm, min l mt chic my tnh, mt cp mng th c th t c, hu ht tt c cc sn phm ngi ta c th mua c trong hng tht by gi cng c th mua c trn mng, nhp chut t mua ngay thanh ton mua sm, d
19、 dng c c! Sau , ngi tiu dng ch cn ch i cho cc hng ha chuyn n nh ca mnh. y l mt sn phm ca thi i- mua sm trc tuyn. T d dng c th m t cm gic li sng nyHin nay, mua sm trc tuyn, c hai cch c bn: m hnh B2C v C2C. M hnh B2C thng mi in t l m hnh u tin c sn xut,M hnh B2C l t ting Anh Business-to-Consumer vit t
20、t, ngha l ngi tiu dung i vi ngi kinh doanh, ngi ta thng ni rng l doanh s bn l, ngi kinh doanh trc tip bn cc sn phm v dch v cho ngi tiu dng .C2C l mt thng mi in t gia ngi tiu dng v ngi tiu dng. V d, mt ngi tiu dng c mt my tnh c, thng qua mt cuc u gi trc tuyn, bn cho ngi tiu dng khc, loi giao dch ny c
21、 gi l C2C thng mi in t. C2C thng mi in t ch yu cp n vic bn u gi trc tuyn. c trng ca n l giao dch tha thun ph bin, bi v n l giao dch gia c nhn vi c nhn.Mua sm trc tuyn l thng qua Internet ly thng tin sn phm v cc yu cu mua sm pht hnh qua hnh thc t hng in t, sau in vo phiu c nhn hoc s ti khon th tn dng
22、 hoc mt nn tng thanh ton ca bn th ba, Hn na, l thanh ton khi nhn hng, cc nh cung cp vn chuyn hng ha thng l bng chuyn pht nhanh.1.2 Hin trng mua bn online ca Trung Quc v Vit Nam1.2.1 Hin trng mua bn online ca Trung QucCn c vo s liu ca th trng mua bn online, trong 2013, quy m giao dich ca th trng mua
23、bn trc tuyn t 1.85 nhn t nhn dn t, tng trng 42.0 % so vi 2012. Theo bo co ca Trung tm tin tc Internet(CNNIC), n nm 2014 thng 12, quy m c dn mng Trung Quc t 649 triu. C dn mng mi sut nm cng c 31.17 triu ngi. T l ph bin ca Internet l 47.9%, nng cao 2.1 % so vi nm 2013. Trong , s lng c dn mng hai mi tu
24、i n bn mi tui l nhiu nht. Theo s liu mi nht, t l ca c dn mng nam gii v c dn mng ph n Trung Quc l 56.4:43.6, nam gii c xu hng gia tng mt cht, c bn duy tr cn bng. Hin nay, c hai mi nm phn trm c dn mng trong Trung Quc l ngi sinh vin, Nhng h c nhn v ngi ngh nghip t do cng gia tng nhng nm gn y, hin nay c
25、ng gn hai mi nm phn trm, s lng sau l cng ty chc vin, chim t l c mi nm phn trm.Theo bo co, n cui nm 2014, thi gian c dn mng Trung Quc s dng Internet tng trng n 26.1 ting ng h mi tun, bnh qun l 3.7 ting ng h mi ngi hng ngy.n 2014 nm cui, Trung Quc c c dn mng in thoi di ng 557 triu, chim tng s c dn mng
26、 85.8 %, h l qun ch lc s dng thi gian rnh trong Internet, thanh ton di ng, ngn hng, mua hng trong nhm v mua bn trc tuyn tng trng n nh.Hin nay,cc c dn mng ca trng trung hc c s, trng trung hc cao ng, trng trung hc k thut chim t l gn 67 %. S lng ngi dng Internet trong gio dc i hc ang dn tng ln, cc chuy
27、n gia ngnh cng nghip u tin rng l vi gio dc v mi trng mng li khng ngng pht trin, t cht ca c dn mng Trung Quc cng khng ngng pht trin, ng thi, mang li nhu cu mi cho dch v trn mng, m s pht trin thnh mt hnh thc mi ca cc ng dng v cc ph v trn mng, thc y kinh t tng trng.Theo thng k, trong nm 2014, s lng ngi
28、 s dng mua bn trc tuyn qua 310 triu, v mua bn trc tuyn ang dn dn pht trin t my tnh n in thoi di ng. Mua bn di ng l qun ch lc ca th trng tng trng, chim 64.1 %. Trong nm 2015, t l ca mua bn di ng s tip tc tng n 68.3%. Quy m ca th trng mua bn di ng s qua 230 t nhn dn t Nhng nm sau y, mua bn di ng ca Tr
29、ung Quc s duy tr tnh hnh pht trin nhanh chng. Quy m th trng c hy vng vt qua 350 t nhn dn t trong nm 2015, s lng ngi s dng ma bn trc tuyn cng c hy vng qua 520 triu. Theo tc tng trng, th trng B2C tng trng nhanh chng, s tip tc l qun ch lc ca mua bn trc tuyn. Trong nm 2013, tc tng trng ca th trng B2C mu
30、a bn trc tuyn Trung Quc l 68.4 %, cao hn tc tng trng ca th trng C2C nhiu(tc tng trng ca th trng C2C l 30.9 %). D kin n nm 2017, th trng B2C s chim t 52.7 % trong tng th quy m giao dich ca th trng mua bn trc tuyn Trung Quc.Kt qu ca Trung tm ngim cu IT Trung Quc biu minh, n ma u tin trong nm 2014, tro
31、ng phn ngch th trng ca lnh vc B2C, Tmall l xp th t nht, chim 52.4%, Kinh ng l th hai, chim 22.7%, Suning l xp th ba, chim 8.7 %. Khi mua sm trc tuyn, ngi tiu dng thng mua nht l thi trang, giy, m, vali, gi vv nh vy, chim t l 81.7%.Th hai l v x s, np tin, i du lch v cc loi phiu v, chim t l 67.1%, sau
32、l m phm, ngi tiu dung sn phm ny cng khng t, chim t l 47.4 %. Khi mua bn trc tuyn, phng thc thanh ton s dng nhiu nht Trung Quc l phng thc thanh ton th ba nh Chi ph bo, chim t l t 62.7%, sau l s dng ngn hng trc tuyn tr tin, chim t l 22.4%.1.2.2 Hin trang mua bn online ca Vit NamMua bn trc tuyn cng ngy
33、 cng l la chn yu thch ca nhiu khch hng trong Vit Nam, nht l gii tr cc thnh ph ln. Theo bo co ca tin Vit Nam, trong nm 2013, dn s s dng Internet tng trng 2 triu so vi nm qua, n cui nm 2014, tng s ca c dn mng Vit Nam t 3.3 triu ngi, chim tng s ngi nhn dn khong ba mi by phn trm. S c dn mng trong Vit Na
34、m l xp th 3 trong ng Nam , th 7 trong Chu , th 18 trn th gii. Trong nam 2013, c dn mng Vit Nam s dng my tnh ln mng c 22.3 triu, s lng c dn mng s dng mng 3G c 17.2 triu. So vi cc quc gia khc, chi ph tiu chun ca thng tin v s dng Internet Vit Nam l thp trn th gii. S lng ngi tiu dng trc tuyn ca Vit Nam
35、l xp th hai trong khu vc ng Nam , ch t hn Malaysia. Trong cui nm 2014, s lng ngi tiu dng trc tuyn tng gia mnh m, t 68% n 80%. Nguyn nhn ch yu l v chnh sch an ton ca tr tin trc tuyn v tr hng vv c ci thin. Theo thng k, trong nm 2013, kim ngch tiu th ca nghnh IT Vit Nam t 39.5 t la m, tng trng 55.3% so
36、 vi nam qua. Trong , kim ngch tiu th ca sn phm in t c 36.7 t USD, chim tng kim ngch tiu th 93%. Kim ngch xut khu ca sn phm IT trong Vit Nam l 34.76 t USD, tng trng 51.7%. Trong , kim ngch xut khu ca in thoi di ng chim tng s kim ngch c 63%. Theo bo co ca VECITA (Vietnam E-commerce and Information Tec
37、hnology Authority), trong nm 2013, doanh s thng mi in t ti Vit Nam c khong 2.2 t USD, chim GDP 2.5%, n nm 2015 c th t 2.5 t USD, tng ng l kim ngch mua hng trn mng mi ngi mi nm l 120 USD. Hin nay, ngi s dng Internet Vit Nam chin 36 phn trm trong tng s nhn dn 90 triu, trong , c 42 % l 15 n 24 tui, thi
38、 gian c dn mng Vit Nam s dng trong mng li bnh qun l hai mi su ting ng h 12 pht mi thng, v s ngi ln mng mua bn trc tuyn chim mt na. Nhng sn phm n khch nht trong mua bn trc tuyn bao gm c thi trang v m phm, chim 62 %, sn phm in t, chim 35%, gia dng, chim 32 phn trm, v v my bay, chim 25 %. Cc x nghip bt
39、 u s dng thng mi in t trong kinh doanh sn xut, thng qua thng mi in t tim kim khch hng vi mt gi thnh thp. Hin nay trong Vit Nam, c 40% x nghip s dng trang web tuyn truyn sn phm, c 47% x nghip tm bn b v ti liu nguyn trong Internet, 29 % x nghip tip th giao hng trn mng.Nhng nm gn y, trang web mua trong
40、 nhm nh Groupon rt l ph bin trong Vit Nam, c nhiu b phn l bt chc m hnh ca mng mua trong nhm ca nc M. V gi ca n tht l thp, ngi ta thch mua hng trn mng nh th ngay, trang web mua trong nhm ni ting c NhomMua, CungMua, MuaChung v HotDeal. Ch lu ca in t thng mi trong Vit Nam l C2C. Trong nm 2013, 116 ci trang web thng mi in t ch yu l ba loi hnh m hnh kinh doanh, c 90 trang web l th trng trn mng, 13 trang web l mua trong nhm, nhng trang web khc l kt hp hai loi m hnh ny. Theo s liu, tt c
