1、Unit 7 MarketingUnit 7MarketingUnit 7 MarketingContentsListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Language Lab7Entertainment8Unit 7 MarketingWarm-upTask 1Task 2Unit 7 MarketingWarm-1Task 1 Look at the following pictures and identify the differen
2、t selling methods.Unit 7 MarketingWarm-1-NotesPersonal selling:人员推销/个人推销Unit 7 MarketingWarm-2Task 2 Work in pairs.Look at the following flow chart.Discuss with your partner and describe the process of organic foods going through the marketing channel.Unit 7 MarketingWarm-2-NotesUnit 7 MarketingUnit
3、 7 MarketingReading AReading ATextTask 1Task 2 Business Know-howUnit 7 MarketingText A-1Reading AThe Multi-channelE-Commerce Unit 7 MarketingText A-2Reading AUnit 7 MarketingText A-3Reading AUnit 7 MarketingText A-4Reading AUnit 7 MarketingText A-5 Reading AUnit 7 MarketingText A-6 Reading AUnit 7 M
4、arketingText A-7 Reading AUnit 7 MarketingA-Trans-1Reading AUnit 7 MarketingA-Trans-2Reading AUnit 7 MarketingA-Trans-3Reading AUnit 7 MarketingA-Trans-4Reading A Unit 7 MarketingA-Trans-5Reading AUnit 7 MarketingA-Trans-6Reading AUnit 7 MarketingA-Trans-7Reading A Unit 7 Marketing n.(formal)(used a
5、fter a preposition)the middle part of something Reading Amidst In the midst of the city there lies a big shopping mall.他作战时表现得非常勇敢。Unit 7 Marketing n.a time of danger and great difficulty Reading AcrisisThe company is still in crisis but it has survived the worst of the recession.在遇到困难的时候有好朋友可以求助真好。
6、Unit 7 Marketing a.being careful about what someone says or does,especially to avoid danger or mistakes Reading Acautious He was very cautious about committing himself to anything.他们对这一解决危机的方法表达了谨慎的乐观。Unit 7 Marketing a.(only before noun)including all the things or people that are involved in a part
7、icular situation;totalReading Aoverall The overall result is an increase in population.Tran:绘完画后，她退后一步仔细欣赏整体效果。Unit 7 Marketing a.clearly seen,heard,understood,etc.;noticeable Reading Adistinct There was a distinct smell of burning.His voice was quiet but every word was distinct.Tran:你的英语口语进步明显。Unit
8、 7 Marketingto combine things in order to make them more effective or easier to deal with;to strengthen the position of powerv.or success that someone hasReading Aconsolidate The company has consolidated its position as thecountrys leading gas supplier.Tran:最近几家本地企业合并组成了一家大公司。Unit 7 Marketing v.to d
9、o what someone has agreed to do,often by making a payment Reading Ahonor The bank has refused to honor his check.请遵守合同，工作到该项目结束为止。Unit 7 Marketing n.the ability or qualities necessary to do something Reading AcapabilityAnimals in the zoo have lost the capability to catch/of catching food for themsel
10、ves.她没有能力组织好整个部门。Unit 7 Marketing a.that can be used,seen,obtained,etc.Reading Aaccessible There is a collection of books recently made accessible to the public.只有坐船才能到那座岛上。Unit 7 Marketing v.to provide what is desired or needed Reading AcaterThey only publish novels which cater to the mass market.她
11、拒绝了他的无理要求。Unit 7 Marketing n.secret information that is collected Reading Aintelligence According to our intelligence,further attacks were planned.将军有敌军的秘密情报。Unit 7 Marketing v.to make something easier to do or understand Reading Asimplify Try to simplify our explanation for the children.该申请表格已经简化了。
12、Unit 7 Marketing n.the act of collecting useful information about something or someone so that you can give a description of them.Reading Aprofiling Criminal profiling consists of analyzing a crime scene and using the information to determine the identity of the perpetrator(犯罪者犯罪者).什么才是人格潜质分析？(perso
13、nality profiling-competency profiling)Unit 7 Marketing to be able to be explained by a single important point Reading Acome down to What it comes down to is a choice between cutting wages or reducing the number of staff.总之，要么给我加钱，要么我走人。Unit 7 MarketingA-Task-1 Reading A Task 1 Put the following stat
14、ements into the right order according to the passage.A.A cross-channel strategy helps retailers open up sales opportunities and improve customer satisfaction.B.E-commerce platforms will play a more important role in the business world.C.E-commerce platforms hold a strategic advantage in business dat
15、a collection.D.E-commerce platforms help retailers promote green business practices and cut costs.E.Online retailers could cater to all customers through automated online platforms.F.Online sales continue to grow during the economic crisis.G.Multi-channel e-commerce platforms account for the online
16、sales growth.F G A E D C-BUnit 7 MarketingA-Task-2-1 Reading A Task 2 Answer the following questions according to the passage.1.Why is online retail continuing to grow fast while overall retail numbers drop?2.An e-commerce platform is simply a new sales channel,isnt it?3.What can an automated online
17、 platform do for retailers and customers?Unit 7 MarketingA-Task 2-2 Reading A 4.How can an e-commerce platform help retailers to save costs?5.In terms of business intelligence,what gives e-commerce platforms a strategic advantage over in-store retail?Unit 7 MarketingBusiness Know-howCreating an Effe
18、ctive Trade Show Display Remember that less is more.Keep the images and messages simple,and layouts clean;Select your trade show graphics carefully.If possible,select simple single images;Create a simple and easy-to-remember headline.Choose a simple and easy-to-read typeface;Be careful when writing
19、your description.Make each word count.Use bullet points and dont get too technical;Make the company name prominent,in the header where visitors will expect to find it;Feature your website address.Unit 7 MarketingReading BReading BTextTask 1Task 2Task 3Unit 7 MarketingA Sales LetterA Sales LetterRead
20、ing BUnit 7 MarketingReading BUnit 7 MarketingReading BUnit 7 MarketingReading BUnit 7 MarketingReading B 杰克逊杰克逊 怀特怀特 销售经理销售经理 兄弟轮胎有限公司兄弟轮胎有限公司 榆橡大街榆橡大街 加利福尼亚州贝克斯菲尔德市加利福尼亚州贝克斯菲尔德市 2010 2010年年1010月月9 9日日本杰明本杰明 伍德伍德经理经理汽车用品与配件部汽车用品与配件部东部超市集团东部超市集团主大街主大街1414号号加利福尼亚州贝克斯菲尔德市加利福尼亚州贝克斯菲尔德市亲爱的伍德先生：亲爱的伍德先生：我
21、们都知道罗伊牌实心轮胎可以解决许多轮胎方面的问题，是每个车我们都知道罗伊牌实心轮胎可以解决许多轮胎方面的问题，是每个车主的梦想之胎。这一点也为世界各地的报道所证实。主的梦想之胎。这一点也为世界各地的报道所证实。Unit 7 MarketingReading BUnit 7 MarketingReading BUnit 7 MarketingReading B 杰克逊怀特 Unit 7 MarketingTask 1 A successful sales letter usually follows four steps.Read the letter again and match the s
22、teps with the four paragraphs in the body of the letter.Reading BA.Motivating the readers actionB.Arousing the readers interestC.Getting the readers attentionD.Providing the readers benefitsCBDAUnit 7 MarketingB-TaskTask 2 Try to rewrite the following sentences in a more appealing and persuasive way
23、.Reading B You will be interested in our new toothbrush.Would you like to know which toothbrush most dentists use?2.Our new digital camera,SHINNING X5,is useful.Heres a digital cameraSHINNINGwhich will revolutionize the way you take photos.3.The MacroPrinter 3000 is better than other printers in the
24、 same price range.Macroprinter 3000:Well above the competition!4.The Super sports T-shirts are comfortable.The Super sports T-shirtsso comfortable you wont know youre wearing them.5.The CDBurnerXP is reliable.Scientific test shows that CDBurnerXP is up to twice as reliable as other leading brands.Un
25、it 7 Marketinga.Why wait?Come and buy the machine,right now.Each days delay costs you money.b.In addition,within one year of your purchase of the air conditioner,we will take care of fixing,repairing,or even replacing it if there isanything wrong.c.And if you would like to spread the cost,you have t
26、hree years to pay up.d.The price of the air conditioner is very competitive,five percent lower than that of similar products in the market.e.Tests in over 100 business offices have proved that Luck air conditioners can do this.f.As the increased staff efficiency means greater profits for your busine
27、ss organization,the Luck air conditioner will consequently pay for itself within a limited period of time.g.How would you like to increase the efficiency of your office staff by ten percent this summer?B-TaskTask 3 Rearrange the following sentences in an appropriate order to form the body of a four-
28、paragraph sales letter.Reading BUnit 7 MarketingB-Reading BHow would you like to increase the efficiency of your office staff by ten percent this summer?Tests in over 100 business offices have proved that Luck air conditioners can do this.As the increased staff efficiency means greater profits for y
29、our business organization,the Luck air conditioner will consequently pay for itself within a limited period of time.The price of the air conditioner is very competitive,five percent lower than that of similar products in the market.And if you would like to spread the cost,you have three years to pay
30、 up.In addition,within one year of your purchase of the air conditioning,we will take care of fixing,repairing,or even replacing it if there is anything wrong.Why wait?Come and buy the machine,right now.Each days delay costs you money.Unit 7 MarketingListeningListening&SpeakingTask 1Task 2Task 3Task
31、 4Task 5Unit 7 MarketingL-Task 1-1 Task 1 Pamela Fischer,an American importer,talks with a Chinese salesman at a trade show.Listen to the conversation and fill in the blanks with what you hear.Listening&SpeakingM:Good morning.May I help you?W:I wonder if you can give me more information about this p
32、roduct youre showing.M:Id be glad to help.Would you like a packet of _?W:Thank you.M:Well,its called the Pocket Reader.Would you like _?W:All right.our promotional materials a quick demonstration to see how it works Unit 7 MarketingL-Task 1-2M:Now,first I press this little button to switch it on and
33、 then I move it across the paragraph like this and you can read the sentences Ive scanned here in the little window.W:Its impressive._M:What theyll most appreciate is that it can be used anywhere and it is easy to use.W:How long will it take you to make shipment if I place an order?M:_ and we could
34、ship your order within one week.W:Great.Are all the components made here in China?M:Yes,_,but only in China.These computers are made here.May I ask what company you work for?W:I represent Focus Electronics.Were a high-volume,discount mail order house(邮购商号)Listening&Speaking We have large stocks in o
35、ur warehouse This is the kind of thing my customers might go for.we do some subcontracting Unit 7 MarketingL-Task 2 Task 2 Alan Lawson,whose company intends to take part in a trade show,is making an inquiry with the trade show organizer about stand booking.Listen to the conversation and complete the
36、 following note.Listening&Speaking About Stand Booking 1.()entails a discount.2.Decide the()of stand(s)and check the budget.3.Booth():high exposure and check the nearby stands.4.Sign and return the contract with deposit for()of stand choice.Early bookingsize/spacelocationconfirmationUnit 7 Marketing
37、L-2-Script2 Listening&SpeakingM:Nice to meet you.May I inquire something about stand booking?W:Certainly.Anything you would like to know.The first advice I need to give to you is to book your stand early.Youll have a better choice of stands and may be entitled to an early booking discount.M:Oh,that
38、is good to know.Early booking entails a discount.Then what else do I need to prepare in advance?W:You need to establish how much space you ideally require to display your products and Unit 7 Marketing1.A.Because it creates awareness.B.Because it decreases traffic.C.Because it saves money.D.Because i
39、t reduces workload.2.A.Use an individuals name on the envelope.B.Use an individuals name on the enclosed letter.C.Add a brief handwritten note at the bottom of the letter.D.Follow the mail with a phone call.3.A.Company name and phone number.B.Company name and brief introduction.C.Company name and bo
40、oth number.D.Booth size and booth number.L-Task 3 Task 3 Mike Byron is discussing pre-show promotion with Ms.Winn.Listen to the conversation and choose the best answer to each question you hear.Listening&Speaking Unit 7 MarketingL-3-Script3 Listening&SpeakingM:You told me that direct mail can be a p
41、owerful promotion.W:Yes,direct mail builds booth traffic,generates sales leads and creates awareness.M:But the clients will receive so many invitations before the show.How can I make mine different from the others?W:Get personal.Always use an individuals name on the envelope and enclosed letter.Anot
42、her technique is for you to add a brief handwritten note at the bottom of the letter.This adds a personal touch to the communication.Unit 7 MarketingCompany ProfileName:_ Umbrella Co.Ltd.History:founded in _Scale:_ sales branches,ten offices,_ solely owned plantsPriority:product _Production Capacity
43、:_ umbrellas a yearReputation:products _ in the market,leading market positionMain markets:US,Canada,_ and JapanL-Task 4Task 4 Denise Morgan is visiting a booth at a trade show and asking about the exhibitors information.Complete the following company profile with what you hear.Listening&Speaking Un
44、it 7 MarketingL-4-Script4 Listening&SpeakingM:Madam,you seem to be quite interested in our products.W:Yes,the folding umbrellas look beautiful.M:Our umbrellas are light,UV-resistant and it sheds water and dries quickly.W:Whats the name of your company?Can you tell me some information about your comp
45、any?M:Yes,of course.Our company is Rainbow Umbrella Co.Ltd.It was founded in 1990 and now has four sales branches and ten offices throughout the country.We specialize in designing and manufacturing umbrellas.Quality Unit 7 MarketingL-Task 5-1 Task 5 Listen to the passage twice and fill in the blanks
46、 with what you hear.Listening&Speaking According to the Center for Exhibit Industry Research,the majority of trade fair attendees are decision makers or influencers who plan to make a purchase.Following are the guidelines to help make sure one is ready to _.Avoid soft sells and be engaging:Trade fai
47、rs require a hard-sell approach.When attendees show interest in your booth,approach them immediately.Present your professionalism and willingness to help and avoid greetings like“Can I help you”.Instead,_“What information can I tell you about our new heating system?”Watch your manners:Dont sit down.
48、Dont eat,drink,or smoke at the booth.Never leave your booth unattended.Dont spend time chatting with colleagues instead of _.Unit 7 MarketingL-Task 5-2 Qualify prospects quickly:The first thing you should do once you meet someone new is to find out who they are and where theyre located.You can find
49、this information out by requesting _.Ask lots of questions:Engage a prospect by asking open-ended questionsones that require more than a yes or no answer.This will help you determine their needs and interests.Keep good records:Write down all the relevant information about a prospect on a“lead card”w
50、hich contains his or her needs,interests,_.Use this card for your post-show follow-up when you return to the office.Listening&Speaking Unit 7 MarketingWritingWritingTask 1 Task 2 Task 3Unit 7 MarketingW-Task-1WritingTask 1 Look at the following advertisements and discuss the questions below with you
