1、E-commerce Platforms in Different Countries跨境电商实用英语 Chapter 6Unit 2 Introduction to Cross-border E-commerce Platforms跨境电商系列教材Acquire basic knowledge about Lightinthebox,Made-in-C,Wish,Lazada and Cdiscount1Understand the features and advantages of Cross-border E-commerce platforms in different countr
2、ies2Understand the importance of sufficient preparation for opening an online shop3Learn words and expressions concerning talking about above issues4Unit GoalsAfter studying this chapter,you are expected to：PART ONEWarming-upPART 1Warming-upWork in group.Look at what the following people say or do a
3、nd express your own opinions with your group members.Try to relate to your personal experience.A.I have downloaded Wish app on my phone and I can browse so many good items,but Ive never been brave enough to place an order.PART 1Warming-upB.The day before yesterday,I opened my Wish app and saw that t
4、hey had a sale going on.Since I was specifically looking for clothes,I jumped straight to that section.What I liked best is the number of views in detail that one can have of the garment.The sizes are very clearly spelled out,and I finished my shopping and ordering within 10 minutes including the br
5、owsing time.PART TWOPassage ReadingPART 2Passage Reading As worldwide entrepreneurs have come to realize the enormous business opportunities possibly arising from e-commerce,the transformation from traditional offline trade modes to Internet-based e-commerce modes are underway in many enterprises.In
6、 this context,regional e-commerce platforms popular with local consumers have emerged in different countries,such as Lightinthebox(China),Made-in-C,Cdiscount(France)and Wish(US).E-commerce Platforms in Different CountriesLightinthebox Founded in 2007 with registered capital of USD 3 million,Lightint
7、hebox is a Chinese online B2C platform that integrates the services over supply chain.Now it is the foreign sales website ranked first in China.Lightinthebox sells more than 60,000 types of products belonging to 14 categories(apparels,electronic products,toys,accessories,household supplies,sports go
8、ods,etc.),and achieves a sales amount above RMB 200 million every year.Various“copycat”electronic products and cheap wedding dresses made in China are the stepping-stone with which Lightinthebox cracks overseas e-commerce markets.Inexpensiveness is the major factor that encourages overseas users to
9、buy on this platform.The high gross profits gained by Lightinthebox despite of low prices are primarily attributed to the great cost advantage and much shorter supply chain.1PART 2Passage ReadingMade-in-C Founded in 1998,Made-in-C is one of Chinas most famous B2B e-commerce websites,and has been inc
10、luded in the“China Top 100 Most Valuable Websites”by the China Internet Weekly for consecutive four years.By gathering products from Chinese enterprises,Made-in-C provides efficient,reliable information exchange and trade service platforms to worldwide purchasers,and has created numerous opportuniti
11、es for Chinese enterprises and worldwide purchasers.Attributed to these efforts,it has grown into one of preferred B2B websites through which Chinese SMEs get involved in online international trades,and an e-commerce platform with international influence.According to the transaction flow established
12、 for the websites foreign trade enterprise members,after selecting the required service,a Chinese supplier releases product information and requirement information on Made-in-C;if the seller and the buyer fail to reach a consensus,they will respectively turn to seek intended partners;if the two part
13、ies are satisfied with each other,they will communicate by inquiry or other means;when the two parties reach a consensus,they will discuss the terms of cooperation in detail and even sign a commercial contract,followed by the sellers delivery and the buyers payment and receipt until the transaction
14、ends.PART 2Passage Reading2Wish Headquartered in the US,Wish is a mobile B2C cross-border e-commerce platform.The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years.Wish,being an e-commerce newbie,has no experience in d
15、esigning shopping platforms for PC terminals.In view of this,it develops mobile terminal markets without mental load.The most important characteristic of a mobile terminal is“always accessible”,which gives rise to fragmented demands.Wish has weakened the category view and search function and deleted
16、 the promotion function to focus on recommending related products.Wish will recommend some non-repulsive products when a user registers or logs in,such as T-shirt and small accessories.Subsequently,it tracks the users browsing record and habits anytime to learn his preference,thereby recommending re
17、lated products.As a result,Wish APPs interface varies with mobile terminals,and the same user sees different interfaces at different times.This is Wishs charm.Based on the intelligent recommendation technology,intangible interactions are maintained between Wish and users to significantly increase th
18、e user loyalty.PART 2Passage Reading3Lazada Lazada can be viewed as Southeast Asian version of Amazon or JD.com.It targets the user groups who are developing the habit of online shopping in Southeast Asia,and primarily sells 3C products.Attributed to the favorable market environment with fewer compe
19、titors,a satisfactory profit level is kept in Lazada.Following the example of Amazon,Lazada is dedicated to building sales platforms for small merchants and retailers meanwhile perfecting the order placement and distribution flows.Its business has extended all over Indonesia,Malaysia,the Philippines
20、,Thailand and Viet Nam,and covered about 600 million consumers.In particular,Lazada provides after-sales services like 1-year warranty,freight free and 14-day unconditional return or exchange.PART 2Passage Reading4Cdiscount Headquartered in Bordeaux,Cdiscount is Frances largest e-commerce platform.I
21、t is primarily engaged in the wholesale of daily necessities,food,electronic products,domestic appliances,infant or baby products,bags,suitcases and toys.The platform operating like a wholesale mall can offer very competitive prices.Many wholesalers have set up shops thereon through registration.It
22、is worth noting that French people are unaware of“cross-border”,but pay more attention to the positioning of a platform.In their eyes,Cdiscount is an indigenous platform.An insider said:“When learning that a product is delivered from China,the French buyer wont concede his requirements.Most French p
23、eople even havent realized that the platform is full of Chinese sellers.This is why physical distribution is always the hotspot of complaint.They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.”PART 2Passage Reading5New Wordsunderway ndwe adj.1New
24、 Wordcurrently in progress 正在进行中的e.g.)An investigation is underway to find out how the dispute happened.调查已经展开，以查明纠纷是如何发生的。)Alipay said license application work was underway after they received the notice.支付宝方面表示，接到通知后已开始准备许可证申请工作。返回accessory ksesri n.01New Word2clothing that is worn or carried,but
25、not part of your main clothing饰品e.g.I)The shop is devoted to a new range of accessories.该商店专营一系列新饰品。II)You can find almost any garment and accessory you need in our store.在我们商店你可以找到几乎所有你想要的衣服和配件。consecutive knsekjtv n.New Word3following one after another in a series,without interruption连续的，连贯的e.g.)S
26、he was absent for seven consecutive days.她一连缺席了七天。)High-street sales have fallen for the fifth consecutive month.主商业街区销量已经连续5个月下降了。返回Consensus knsenss n.New Word4an opinion that all members of a group agree with一致看法；共识e.g.)What is the consensus of opinion at the afternoon meeting?下午会议上一致的意见是什么?)The
27、parties may dissolve the contract upon consensus through consultation.当事人协商一致,可以解除合同。返回inquiry nkwar n.5New Wordan instance of questioning 询问e.g.)They make a quick response to my inquiry.他们对我的询问很快作了答复。)China National Silk Corporation received an inquiry sheet sent by a British company.中国丝绸公司收到了英国一家公
28、司的询价单。返回accrue kru:v.01New Word6grow by addition 自然增加，累积e.g.I)Interest will accrue if you keep your money in a savings account.把钱存在储蓄帐户里就会生息。II)If you do not pay within 28 days,interest will accrue.如果28天之内不付款，就会自然生息。返回newbie nju:bi n.New Word7any new participant in some activity 新手，菜鸟e.g.)Its a good
29、 site for the newbie to intermediate developer.这个网站对初级到中级开发人员都有用。)The workplace newbie is already under pressure learning engineering,contract law and business.这位职场新人在压力之下，已经开始学习工程学、合同法和贸易业务。返回repulsive rplsv adj.New Word8offensive to the mind 令人厌恶的，排斥的e.g.)What a repulsive man!这个人真讨厌！)He was utterl
30、y repulsive to her.她对他极为反感。返回Warranty wrnti n.9New Worda written assurance that some product or service will be provided or will meet certain specifications 保单e.g.)This product comes with one year warranty.这产品有一年的保固期。)This machine is still under warranty.这台机器仍在保修期内。返回freight fret n.01New Word10the c
31、harge for transporting something by common carrier（货运）运费e.g.)The freight is included in the account.运费包括在账内。)Normally,the seller is obligated to prepay the ocean freight.通常情况下,卖方有义务预付海运费返回Concede knsi:d v.New Word11to give sth away,especially unwillingly;to allow sb to have sth让步e.g.I)He refused to
32、concede an inch.他一步都不让。II)This price is already at our bottom line,and we cant concede any more.这个价钱已经是我们的底线，我们不能再让步了。返回Proper NamesProper NamesCopycat:在英语中用来指抄袭者，山寨品及盲目模仿的行为。Phrases&Expressionsattribute to 把归因于01P&EPhrases&Expressionse.g.)I attribute our success to him.我把我们的成功归功于他。)Many persons alw
33、ays attribute their failures to the betrayal from other people.很多人总把自己的失败归结于别人的背叛上。01P&E02be satisfied with 对感到满意e.g.)There are many ways to ask your customers whether or not they are satisfied with your company,your products,and the service they received.有许多不同的方法可以问你的客户对你们的公司、你们的产品、以及他们所得到的服务是否满意。)
34、We are satisfied with the quality of your samples.我们对样品的质量很满意。Phrases&ExpressionsP&E03in view of 鉴于，由于e.g.)In view of the increased demand for our products,we wish to appoint an agent.鉴于对我方产品的需求有所增加，我方想委派一家代理商。)In view of the present situation,well have to revise our original plan.基于目前这种情况，我们不得不修改原来
35、的计划。Phrases&ExpressionsP&E04e.g.)We dedicate to provide integrated logistics services for our clients.我们致力于为客户提供一体化的整合物流服务。)She dedicated her life to the cause of education.她把毕生的精力献给了教育事业。dedicate to 把（时间、精力等）用于Phrases&ExpressionsTask 1 Work in pairs.Read the passage and answer the following questio
36、ns.1What kind of products did Lightinthebox sell for opening up the overseas e-commerce market?2How does Wish increase its customer loyalty?3What do French buyers expect from Cdiscount?Task 2 1.Just before she heads to her evening events,she may throw on additional jewelry or a(n)_ such as a small f
37、ur vest to dress up her ensemble.2.There is a general _ among teachers about the need for greater security in schools.3.Knowledge can_ to you from reading.4.Picking your nose is a _ habit.5._ our longstanding business relationship,we can conclude the transaction.6.This _ is good for one year after t
38、he date of the purchase of the product.7.She vowed to herself that she would _ her life to scientific studies.8.Are you willing to _ the right to us?Complete the following sentences with the words or phrases in the box.Change the form if necessary.accessoryconsensusaccruerepulsiveIn view ofwarrantyd
39、edicateconcedeconsensus repulse warranty accessoryconcede delicate in view of accureTask 3 1.使用硬纸箱包装这些衬衣可以节省运费。(freight)_2.每个新人都要走到前面去做简要的自我介绍。(newbie)_3.接到我们的询价单后请马上给我们报价。(inquiry)_4.你对新车的性能满意吗？(be satisfied with)_5.这个城市的重建正在进行中。(underway)_6.约翰将他的成功归功于好运。(attribute to)_Translate the following sente
40、nces into English,using the expressions in brackets.Such shirts packed in carton box can save freight cost.Each newbie had to go to the front and made a brief self-introduction.Please quote us as soon as you receive our inquiry.Are you satisfied with the performance of your new car?The reconstructio
41、n of the city is underway.John attributed his success to good luck.PART THEREMini-Project Opening an online shop is a dream that many people have nowadays.However,opening an online shop is also a big challenge which requires significant amount of time and money.Suppose you want to open an online shop,which Cross-border E-commerce platform will you choose and what will you do to prepare?PART 3Mini-ProjectTHANKYOU跨境电商系列教材Unit 2 Introduction to Cross-border E-commerce Platforms
