1、 Get to know what mass media is.Watch the video and know about the types of mass media.Think about the influence that mass media has on society.Famous saying(P1)All of us who professionally use the mass media are the shapers of society.William Bernbach我们所有专业使用大众传媒的人都是社会的塑造者。我们所有专业使用大众传媒的人都是社会的塑造者。威廉
2、威廉伯恩巴克伯恩巴克该句意在提醒人们关注大众传媒对社会的重要影响。该句意在提醒人们关注大众传媒对社会的重要影响。威廉威廉伯恩巴克伯恩巴克，美国著名广告公司美国著名广告公司DDB创始人、广告创意总创始人、广告创意总监。监。1911年生于纽约。与年生于纽约。与David Ogilvy和和Leo Bernard被誉为被誉为20世纪世纪60年代美国广告年代美国广告“创意革命创意革命”的三大旗手之一，是广告文的三大旗手之一，是广告文学派的代表，倡导广告创意的先锋。学派的代表，倡导广告创意的先锋。What is mass media?Various types of mass media have dev
3、eloped over time.Watch Video 2 and finish the following exercises.MassmediaOutdoor media_ mediaBroadcast media_ mediaMassmediaOutdoor media_ mediaBroadcast media_ mediaPrintMassmediaOutdoor media_ mediaBroadcast media_ mediaPrintDigital What exactly is outdoor media?It typically consists of any adve
4、rtising seen outside of the home,and is primarily grouped into a few specific categories.Shop signs,posters,transit，digitalized billboards,other advertisements,to name a few.BillboardsPostersDigitalized outdoor advertisingPublic transit vehiclesPublic transit stations What exactly does print media r
5、efer to?It _in distribution to the masses with the invention of printing.Continued improvement over centuries allowed books,_,and newspapers to be printed _.What exactly does print media refer to?It _in distribution to the masses with the invention of printing.Continued improvement over centuries al
6、lowed books,_,and newspapers to be printed _.gained its foothold What exactly does print media refer to?It _in distribution to the masses with the invention of printing.Continued improvement over centuries allowed books,_,and newspapers to be printed _.gained its footholdmagazines What exactly does
7、print media refer to?It _in distribution to the masses with the invention of printing.Continued improvement over centuries allowed books,_,and newspapers to be printed _.gained its footholdmagazinesin large quantities What exactly is broadcast media?It has two main components-_ and_.Over time,watchi
8、ng news on television,first in black and white and then in color,became a daily habit for many people.What exactly is broadcast media?It has two main components-_ and_.Over time,watching news on television,first in black and white and then in color,became a daily habit for many people.radio What exa
9、ctly is broadcast media?It has two main components-_ and_.Over time,watching news on television,first in black and white and then in color,became a daily habit for many people.radiotelevision What exactly is digital media?It began with the invention of_,first available for public use in the 1990s.Pe
10、ople rely on old forms for news,films and music recordings and new forms,including blogs and forums,where people all over the world can_.What exactly is digital media?It began with the invention of_,first available for public use in the 1990s.People rely on old forms for news,films and music recordi
11、ngs and new forms,including blogs and forums,where people all over the world can_.the Internet What exactly is digital media?It began with the invention of_,first available for public use in the 1990s.People rely on old forms for news,films and music recordings and new forms,including blogs and foru
12、ms,where people all over the world can_.the Internetshare informationDiscuss the questions in groups:1.What types of mass media do you usually rely on for information and entertainment?2.Do you think the mass media is important in your daily life?Read the material quickly and find out the influence
13、that mass media has on society.Read the material quickly and find out the influence that mass media has on society.The mass media have become an inseparable part of society and the lives of citizens and thats why it is necessary to understand the mass media influence on people.From economy to entert
14、ainment and from politics to beauty,everything is now influenced by mass media.This influence can be negative or positive.The negative effects of mass media on society can lead people towards poverty,crime,nudity,violence,bad mental and physical health disorders and others as such severe outcomes.Th
15、ere are also situations where positivity is the result of mass media influence.For example,the people helping each other in the situations of natural disasters encourage humanity and empathy in children and adults,so more volunteers come forward to help the needy ones.Also,the quiz-based games,educa
16、tional news broadcast and similar programs emphasize the positive effects of mass media which increase literacy in the audiences.The positive or negative effects of mass media can be really crucial in some cases.This is one of the major reasons citizens face situations of news broadcast and internet
17、 service ban during some sensitive situations in the city or state.Being a responsible citizen,make sure you cross verify any news you come across before spreading that to others as it can create a serious impact on society.All of us who professionally use the mass media are the shapers of society.William Bernbach
