1、What is it about?Video time1.What kind of advertisements did we just watched?2.What makes good advertisements?Extended ReadingAdvertising:the power of persuasionUnit 1 The mass mediaPart 1 Para.1 Part 2 Para.(1)_(2)_Part 3 Para.(3)_(4)_Part 4 Para.(5)_ Advertising:the power of persuasionStructurepar
2、a 1 Whats the advertising exactly?In short,it refers to the activity of promoting a product or service.In other words,it tries to persuade people to buy a product or service.Para 1 ReadingPara 2-3 Find out some sentences or phrases in para 2 to show the relationship.1.The history of advertising has
3、always been closely linked with that of the mass media.3.As media have grown in number and type,so have advertisements.2.develop hand in hand Why does a company launch a mass media advertising campaign when it wants to promote a product or service?Because the mass media reaches so many people,it is
4、a perfect vehicle for advertisers.In addition to making people aware of a product or service,a successful advertisement will also create a desire to buy,thus boosting business.Para 4-6 How to create a desire to buy?How to persuade people into purchasing products or services?1.to create a memorable s
5、logan2.to link their company or product to a brand ambassordor 3.to use product placement in film,TV shows and videosThe technique of creating a sloganThe technique of relating a“brand ambassador”Is there any memorable slogan that you still remember?Para 4-6 The technique of creating a sloganThe tec
6、hnique of relating a“brand ambassador”Product placementThe future of advertisingPara 7 Main idea:the _ and _ of advertisingchangewide audienceunderstand individual customers and send them advertisements that are tailored to special needs.futuremore digitalmore personalizedchange:future:Critical thinkingWhat advantages and disadvantages the advertising brings to us?Advertising Advantages DisadvantagesWhat is your own attitude towards it?
