1、新视野大学英语读写教程第四册教案B4U3Unit 3Being Entrepreneur*Teaching Objectives:Students will learn to use English to1. To talk about the entrepreneurial spirit2. To understand the text fully3。 To apply the phrases and patterns 4。 To master the essay writing skillTime Allotment: each unit 8 classes 1st-2nd classes
2、： Part I Warming up1. Leadin ： Guessing activity and short answer questions2. Prereading activities： compound dictation3. Cultural background： Proper names3rd-4th classes: Part II Text Study4. Reading in Depth： Structure Analysis， Summary， Difficult sentences analysis5. Language Focus ：More practice
3、 in Language Points （ language points explanation， Sentence Patterns， Useful Expressions）5th6th classes: Part III Reflection6. Critical thinking: More speaking practice in discussion related to being entrepreneur.7. Writing Practice: Essay writingWrite a narrative with biographical information.97th8
4、th classes： Part IV Assignment7 。 Post-reading activities ： summary of useful expressions, watching and discussing， speaking task, etc.8. Section B: Focus on fast reading and practice in reading skillUNIT 3Section A Fred Smith and FedEx： The vision that changed the worldPart I Warming up1. Leadin：1)
5、 Guess： Who is he/she?a 。 He was an American businessman ， marketer and inventor 。 He revolutionized six industries ： personal computers ， animated movies, music, phones， tablet computing(平板电脑应用）， and digital publishing。 He died of cancer at the age of 56 in 2011。b. He is an American business magnat
6、e(巨头), philanthropis（t 慈善家）, investor,computer programmer， and inventor。 He has been top of the Forbes American rich list for consecutive(连续的） 20 years. He was chairman of Microsoft company。c. He is an American programmer. He is best known as one of five co-founders of the worlds largest social netw
7、orking website. He is the chairman and chief executive of Facebook， Inc.d. He is a Chinese business magnate （大亨）。 He is the founder and ExecutiveChairman ofa family of highly successful Internet-based businesses 。 His product is popular all around China。Tips： Steve Jobs; Bill Gates; Mark Zuckerberg；
8、 Jack Ma2) Discussion question 1：Do you often use their products? Do their products make your life more convenient?Tips: Yes， I use their products quite often 。 I use various Apple electronics to work, play and socialize。 I dont have to go to the library to search for information or gether materials
9、3) Discussion question 2： What is an entrepreneur？Tips： An entrepreneur is a person who makes money by starting or running businesses, especially when this involves taking financial risks.4) Discussion question 3: What personal traits do successful entrepreneurs have in common?Tips： leadership， high
10、 motivation, great determination， willingness to fail,competitive spirit, budget-mindedness2. Pre-reading activities：1) Compound dictationListen to a short passage concerning entrepreneur and fill in the missing information。The definition of an entrepreneur is a person who organizes and accepts the
11、risks of a new business. Entrepreneurs may have a new product or service to 。 Or they may have ideas for new ways to do business. But an entrepreneurial spirit does not have to the business world.Lately we hear more and more about social entrepreneurs。What they do is ; they might even act like busin
12、ess entrepreneurs. They might money in projects or get others to support them。 But social entrepreneurs say they are not by a desire for profits. Their most important goal， they say ， is to create social value。They organize and support programs that improve conditions in communities。 Social entrepre
13、neurs say they look for solutions to needs without leaving them to government or industry to solve 。 And they say they try to the solution。 In other words， to change the system， they try to get whole societies to change. There are many historical examples of people who might be called social entrepr
14、eneurs。 Susan B。 Anthony， for example, womens rights in the United States。 Vinoba Bhave created the Land Gift Movement to help Indias poor and 。Keys: traditional， offer， be limited to, similar, invest ， guided, aim to, spread,fought for, landless3。 Cultural Background：1) the Millionaires UnitIt is t
15、he nickname for the First Yale Unit， a naval air reserve unit considered to be the first in the United States。 It was started by F. Trubee Davison, a Yale sophomore at the time, in 1915. The unit had 29 members who were all wealthy and fascinated by flying. Their intention was to learn to fly airpla
16、nes so as to develop Americas military aviation。2) the Marines（海军陆战队）Formerly called the United States Marine Corps， it is a branch of the United States Armed Forces responsible for providing power projection from the sea。3) the “hub and spoke” system（轴辐式空中交通系统）It is a system which makes transportat
17、ion much more efficient by routing all of the traffic through one or a few central hubs. The FedEx company took advantage of this idea in the 1970s， revolutionizing the way airlines were run。4) Xerox and GoogleXerox: an American multinational document management corporation that produces and sells p
18、rinters, photo copiers, etc。Google: an American corporation which provides internet-related products and services.Part II Text Study1 。 Main idea structure：Tips for Reading: A Good Reader should1) Try to become an active reader。2) Learn to ask more questions. ( what, why， how）3) Do the efficient rea
19、ding。（key points， topic sentence, key words， locating words， necessary and sufficient ）4) Develop a habit of marking during reading。Answer Questions1) What type of business does FedEx mainly do？Tips: overnight delivery service; doorto-door package delivery (Para。 1)2） In what way did Smiths Childhoo
20、d experiences contribute to his business later in life？Tips： suffering from a disease； picked on by bullies; learned to defend himself（Para. 3）3) How did Smith put his passion in flying into real practice before he started his business？Tips： operated a crop-duster at 15； helped revive the Yale flyin
21、g club as a student； ran a small charter operation in New Haven; served in the Marines during the Vietnam War and flew more the 200 missions （Para. 4-7）4) What did Smith do in his term paper for his ecomonics class ？ How was the paper evaluated by his professor?Tips： drafted a prototype for a transp
22、ortation company; wasnt impressed (Para.5)5） What idea did Smith learn from his military experience ？ How did he relate the idea to his business later?Tips： leadership； Good leadership has very measurable effects on a companys bottom line. (Para。 7)6） Why does the author mention the words Xerox and
23、Google in the text？Tips： To show that FedEx is so successful that the name itself defines and represents express delivery。 (Para. 10）7） What does Smith consider as the key elements for a successful business?Tips: appealing product or service and a compelling strategy; efficient management system; go
24、od leadership (Para。 11)8) What does Smiths great concern for his employees illustrate？ Tips： his P-SP philosophy （Para。 12）Structure Analysis:Introduction：Basic introduction to Smith and his FedEx company。 (Para。 1)Smith is “recognized as an outstanding entrepreneur w ith an agreeable and winningpe
25、rsonality”. （Para. 2)Body：Section One： Smiths early life experiences. （Para。 3-7） Section Two： Smiths business experience. （Para。 811）Conclusion：Further description of Smiths friendly and agreeable personality and the significance of his PS-P philosophy. （Para. 12)2. Language Focus:Useful expression
26、s：1) touch down （飞机等)降落，着落尽管天气恶劣,直升机飞行员还是设法安全地着陆在航空母舰的甲板上。Despite the terrible weather ， the pilot of the helicopter managed to touch down safely on the deck of the aircraft carrier。2） be onto sth。 发现新事物；制造出有趣的事物 （Para.6) 考古学家在发掘之初就知道他们将有重大发现。Archaeologists knew they were ontosomething big when they
27、 started digging.3） take/have/make a stab at （doing） sth。 试图（做）某事；尝试（做）某事（Para.8)警察局公布了案情的新细节，再次试图找到这个神秘的抢劫犯。The police released new details in the case, in an effort to make a new stab at finding the mysterious robber。Functional patterns4) Recognized as an outstanding entrepreneur with an agreeable
28、 and winning personality， Smith is held in high regard by his competitors as well as his employees and stockholders.史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家 .无论是他的竞争者、员工，还是他公司股票的持有人,都对他十分敬重.Recognized/Acknowledged as ， Sb. is held in high regard by用于说明“某人受尊重的程度”。比尔盖茨被公认为是世界上最伟大的慈善家之一 ,社会各个阶层的人都对他十分敬重。Widely recogn
29、ized as one of the greatest philanthropists in the world, Bill Gates is held in high regard by people from all walks of life.More useful expressions for students to check and learn after class: Language appreciation：1） Conceived when he was in college and now in the 28th year of operation, Smithsexq
30、uisite brainchild has become the standard for doorto-door package delivery.（Para 。 1， L10)如今，史密斯这一源于大学时代的妙想已在现实中经营到了第 28 个年头,并已成为包裹快递入户行业的标杆。2） Recognized as an outstanding entrepreneur with an agreeable and winning personality， Smith is held in high regard by his competitors as well as his employee
31、s and stock holders。 （Para. 2, L1)史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家.无论是他的竞争者、员工,还是他公司股票的持有人，都对他十分敬重。3） In the military， leadership means getting a group of people to subordinate their individual desires and ambitions for the achievement of organizational goals 。 (Para. 7, L1)在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从
32、属地位，而以实现集体目标为重。4） In articulating this philosophy and in personally involving himself in its implementation， Frederick Smith is the forerunner of the new sphere of leadership that success in the future will demand. (Para. 12， L8)通过明确表达并亲身践行这一理念，弗雷德里克史密斯已成为未来成功所必需的新领导领域的开拓者。Essay writing:Write a narr
33、ative with biographical information Introduction：Who is he？ What is he famous for? Why is he special to you?Body： What are the important dates in the persons life? What personality traits drive him to success or make him special? Are there any critical turning points in his life? What are the person
34、s major achievements？ What is the persons impact on history or society?ConclusionSample essay:Mark Elliot Zuckerberg is an American computer programmer and Internet entrepreneur. Born onMay 14， 1984 in New York, he is best known as one of the co-founders of the social networking site Facebook. His w
35、ide range of interests and great enthusiasm, as well as his achievements, make him one of the most remarkable young men of our time。 （Introduction）Zuckerbergs interests cover a variety of areas 。 During his high school years ，he showed great interest in the classics。In Phillips Exeter Academy, he wo
36、n prizes in science (math, astronomy and physics） and classical studies. Then in college, he was well known for his ability to recite ancient poems suchas The Iliad. But dont take him as a bookworm。 He was also a fencing （击剑运动) star and captain of the fencing team.When an interest develops into a ca
37、reer, enthusiasm plays a more important role。In 2004 when he was still a student at Harvard ， Zuckerbergs expertise in computer science led his way into the creation and construction of the public community platform, Facebook. He and his teammates devoted a lot of energy and time into theproject and
38、 overcame many unexpected difficulties. It is the enthusiasm of creation that really drove him and his mates. As Zuckerberg explained in an interview in 2007: “For me and my colleagues, the most important thing is that we create an open information flow for people.”Right now, you may be enjoying the
39、 great convenience of communicating with your friends and other people around the world on Facebook 。 Much of the convenience comes from Zuckerbergs wide range of interests and his great enthusiasm toward work。 Though very young， Zuckerberg has established himself as one of the most successful entre
40、preneurs of our time。Task: essay writing:Directions: Write a biographical narrative essay of no less than 200 words on one of the following topics. One topic has an outline you can follow.Topic: A successful personIntroduction: Basic introduction of the person Main message of your essayBody: Early l
41、ife experiences （Family, education, etc.) Start of his career of great project Difficulties encountered along the way Personal traits related to his successConclusion： Restatement of the most impressive traits of the person3 SummaryFred Smith and FedEx: The vision that changed the worldFrederick W.
42、Smith is the founder of the FedEx Corp., the largest andmost successful 。 He is recognized as an outstanding entrepreneur who is by both his competitors and employees. As a juvenile, he suffered from a disease and was often by bullies 。 But his passion for flying increased as he grew up 。 At Yale Un
43、iversity, he helped to the Yale flying club. In a term paper for an economics class， he for a transportation company that ensure overnight delivery of small and goods， but the professor said it wasnt 。 After graduation, he and went to Vietnam. During his military days ， he learned that good Leadersh
44、ip a company。Home from Vietnam,he decided to starting his own business but the early days extreme frugality and financial losses. In spite of difficulties ， he still to ensure good medical plan。 He said success inbusiness threeelements:appealingproductorservice, , and good leadership。Keys： overnight
45、 delivery service， held in high regard， picked on, revive, drafted a prototype, timesensitive， feasible， joined the Marines, had measureable effects on, take a stab at， were underscored by, set the precedent, boileddown to， efficient management systemPart III ReflectionCritical Thinking：1。 What chal
46、lenges do you think the express delivery services in China are presently faced with？ highly effective transportation system not yet established; relatively expensive transportation fees; compensation system for loss or damage of packages not yet completed。2。 What elements do you consider as most imp
47、ortant for business success? Leadership ability Strategic plans An efficient production and management system Wellmotivated employees Highquality products Great marketing and customer services Innovative spirit3。 Would you consider starting your own business instead of looking for a job when you gra
48、duate？ Why or why not？Yes, 。. do something I really like; follow my passion; challenge myself; get a sense of accomplishment；No, .。 dont want to take risks； dont have the qualities required； have no experience; prefer an easier life；.。Part IV Assignment1. Useful expressions。2 。 Watching discussing.What advic
