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14、ctureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,n
15、otindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of the
16、organization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary peopleSelling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available sel
17、ling time Productivity ContributionTotal selling costsAvailable selling timeTotal selling costsEfficiencyUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTextTextTextTextTextTextTextTextTextTextText Abilit
18、yIntentionFlexibiltytt.+.+=ProjektteamsJiehuaNew BrandRejoiceHead&ShouldersUlanWhisperArielTideJV BrandsCrestProfessional MarketingSafeguardZest CamayAssistant Brand Manager,2-5 per BrandMedia&Commercial ProductionMarketing ManagerDimitri PanayatapolousSchool Program GroupNurses for School ProgramRa
19、ndall BeardMarketing DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*VacantGeneral ManagerVirginia LeeVice President*Marketing OrganizationCompetitive ModelsMarke
20、t ResultsFeasible Scenarios India China PhilippinesSuccess RequirementsBacardiStrategyAsia WhiskyOpportunityAssessmentMarketArchetypeModel Sizing PricingBacardiStrategy OverlapDetermine Whether to Proceed FurtherExecuteWill whisky help to build Bacardi rum globally?Are there opportunities for whisky
21、 in the rest of the world?YesDevelop Objectives&Strategies Financial Goals Market Priorities Acquisition or Organic Growth Product/Marketing/Distribution StrategiesProcess Map1231234TextTextText Text Text Text Text Text TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText/10/2996.
