1、2022高中英语阅读理解专题测验-45min一、阅读理解Food festivals are a common occurrence in the UK and take place in all sorts of places and at all sorts of times. Whatever your taste, theres a food festival to match no matter how specialized.1. Meatopia This three-day, London-based festival takes place at the end of Aug
2、ust and is a meat lovers paradise. In addition to a range of legally sourced meat products, from juicy burgers to tender steaks, attendees can listen to live music, watch butchery demonstrations, and attend informal meat-based workshops.2. The National Honey Show If you have a sweet tooth, then it c
3、ould be that the National Honey Show, which started in 1921 and is the largest event of its kind, is the place for you to be. This three-day event attracts many local entries who showcase their sweet golden honey, some of which is sold globally.3. The Orange Sauce FestivalHave you heard about a fest
4、ival that is devoted only to orange sauce? Held in Cumbria, this sweet, fragrant festival has been running for 3 years. What attracts people most is a competition to find the best homemade orange sauce. There are thousands of participants from over 30 different countries across the globe, bringing t
5、heir local snacks to share here.4. The Ginger and Spice Festival If youd prefer something with a little more kick to it, then you could attend The Ginger (姜) and Spice Festival held in Market Drayton. Unlike other food festivals, it celebrates its towns historic connection to Robert Clive, who retur
6、ned from India with ginger. Because of this, they specialize in baking gingerbread, but also sell a range of traditional spices from mild to hot.1What do Meatopia and the National Honey Show have in common?AThey are of the same duration.BBoth of them hold workshops.CBoth of them originated from Lond
7、on.DBoth of them have a long history.2If you are interested in foreign food, which festival do you like best?AThe Meatopia.BThe Ginger and Spice Festival.CThe National Honey Show.DThe Orange Sauce Festival.3What is special about the Ginger and Spice Festival ?AIt has something to do with a historic
8、figure.BThe ginger used in the festival is from India.CIt sells spicy food.DThe food is cooked by Robert Clive.Black Friday refers to the day after Thanksgiving. On this day, crowds of shoppers flood into stores all over the country to take advantage of the seasons biggest holiday bargains. But the
9、real story behind Black Friday is a bit complicated.The most commonly repeated story behind the post-Thanksgiving shopping-related Black Friday tradition links it to retailers (零售商). As the story goes, after an entire year of operating at a loss, recorded in red ink, stores would supposedly earn a p
10、rofit, marked in black ink, on the day after Thanksgiving, because holiday shoppers blew so much money on discounted products. Though its true that retail companies used to record losses in red and profits in black when doing their accounting, this version of Black Fridays origin is not an accurate
11、story behind the tradition.The true story behind Black Friday, however, is not as sunny as retailers might have you believe. Back in the 1950s, police in the city of Philadelphia used the term to describe the chaos that happened on the day after Thanksgiving, when tens of thousands of suburban shopp
12、ers and tourists flooded into the city in advance of the big Army-Navy football game held on that Saturday every year. Not only would the police not be able to take the day off, but also they would have to work extra-long shifts dealing with the additional crowds and traffic.The term didnt spread to
13、 the rest of the country until much later, however, and as recently as 1985 it wasnt in common use nationwide. Sometime in the late 1980s, however, retailers found a way to reinvent Black Friday and turn it into something that reflected positively on them and their customers. The result was the “red
14、 to black” concept mentioned earlier. The Black Friday story stuck, and pretty soon the terms darker roots in Philadelphia were largely forgotten.4What is usually believed to be the origin of Black Friday?AThe great profit retailers may gain.BThe way retailers do their accounting.CThe much money sho
15、ppers spend.DThe biggest bargains on this day.5Why did police in Philadelphia refer to the day after Thanksgiving as Black Friday?AThey had to compete with more shoppers for bargains.BThey had to give up the big Army-Navy football game.CThey had to work more hours to deal with the chaos.DThey had to
16、 advance to suburb to fight against floods.6The retailers reinvent Black Friday in the late 1980s _.Ato attract more customers to shopBto create the “red to black” conceptCto make profits by this special eventDto change peoples impression of it7What is the purpose of writing the passage?ATo introduc
17、e the real history of Black Friday.BTo explain a term with various meanings.CTo show the biggest shopping holiday in US.DTo remind readers of a forgotten truth of red and black.Hello, everyone! Welcome to another episode of our show Tease Your Brain. Today we will talk about brand language. When you
18、 walk into Starbucks, the worlds biggest coffee chain, you may hear a customer speaking a rapid-fire series of descriptions when asking for a drink half-caf, black, and for the sizes tall,grande, venti and trenta.It is a special language, so this morning we have invited Scott, the Starbucks Regional
19、 Manager to talk about it. Welcome Scott!First of all, can you say something about Starbucks language?Scott: Thanks for inviting me. OK, sure. Our company invented these rules in the booklet, “Make It Your Drink”. It only belongs to Starbucks. We have also trained our baristas (咖啡师) to reply to cust
20、omers using Starbucks vocabulary.That is so fascinating, Scott! Is Starbucks the only company that uses brand language?Scott: No. Many companies use this technique. When hungry Californians order a meal at In-N-Out, a burger chain, they need to specify the proportion of cheese slices to patties: a “
21、triple double” means two patties sandwiched between three slices of cheese.Thank you so much for your insight, Scott.This past week, Tease Your Brain left the studio to ask peoples opinion about brand language. Lets find out what they said：A marketing professor: In my book The Language of Branding,
22、I mention that brand language is a brilliant way of enhancing customer loyalty (忠诚). Companies that persuade people to use their own terms create “a sense of belonging and improved loyalty to the brand”. It also enables employees to work more efficiently.A sociologist: People become part of a “speec
23、h community” when they use specialized vocabulary, which creates a feeling of shared values. Every time a company gets a consumer to refer to its products using a branded term rather than a general description whoppers, say, rather than burgers it is drawing them into its own community. In so doing,
24、 it makes them more likely to buy its products in the future.OK. Now lets listen to what a customer in Starbucks said.I heard you order your coffee with the brand language, “no-whip”. So, what do you think of this kind of language?A customer: I think it helps to create a “tribe” that members identif
25、y with. Take CrossFit, a fitness firm as an example. It has come up with a set of extensive vocabulary “wod” means “workout of the day”. Using this kind of description, I feel like I am in the CrossFit group.8Which of the following belongs to Starbucks language?ATriple double.BWhopper.CWod.DNo-whip.
26、9Starbucks language was invented to _.Amodel a new marketing toolBgive its baristas a sense of belongingCget customers to identify with the brandDprovide a platform for people to share their values10What is the purpose of the episode of the show?ATo feature Starbucks popular products.BTo explore the
27、 function of brand language.CTo highlight the importance of brand influence.DTo advise more companies to create special terms.二、七选五An increasing number of people want to do their part to save the planet due to the worsening problems caused by global warming. _11_ However, you can do several immediat
28、e things to be on the way to living green. Recycling is the top way to start and isnt hard to do today._12_ Even though recycling bins arent hard to find, they seem to be enjoying that way. It simply takes a few minutes to wash the cans and bottles before you place them into the recycling bin. In fa
29、ct, most people read their daily newspaper and throw it in the garbage when they are done with it. But, there are many other uses you can make of your newsprint besides reading it. _13_ If youre tired of seeing small marks on your window after you clean them with towels, try old newspapers. One more
30、 thing for you to live green is to begin walking a bit more. Lots of people routinely drive short distances merely to buy stuff at their local market. If you just walk to the store, not only could it take less time, because you wont have to locate a parking lot, but youll help to save our planet by
31、not burning those fuels._14_When people make up their mind to try green living, its easy to make a few lifestyle adjustments that will benefit our environment._15_You only have to look for it.AIs cleaning windows with towels more convenient?BHave you tried cleaning windows using newspapers?CAlso, ta
32、ke the chance to join in a car pool if possible.DUnfortunately, people assume going green is a struggle.EYet many people still throw glass products everywhere.FYou can have access to online information on a low-carbon life.GYou can share the ideas on green living with your online friends.1A2D3A4B5C6D7A8D9C10B11D12E13B14C15F
