1、Reading Language PointsLearning aims:1.Different forms of key words:advertise,persuade,innocent,cheat,breath,cure,pleased,comment,benefit,promote,intelligent2.key words:persuade,mean,cure,comment,aim,benefit,promote3.key phrases:fall for,play tricks on4.sentence structures:Not all ads play tricks on
2、 us though.When it comes to advertisements,we must all use our intelligence and not be a slave to them.Ads are _ to _ people to buy a product or service,or to believe in an idea.One kind is _ at _ some product mainly for the _of one merchant(商人).Even if an ad does not lie,it does not mean it is alto
3、gether _.Therefore,we must not _ _ this trick they play on us and be _ into buying some product.Not all ads play _ on audience.PSAs _ _ social concerns,and never make _ on any product.On the contrary,it may be a _ for some social problems.So,when it _ _ ads,we must all use our intelligence and not b
4、e a _ to them.meantpersuadeaimedpromoting/advertisingbenefitinnocentfall forfooledtricksdeal withcommentscurecomes toslaveTypes of adsCommercial adsPSAsSimila-ritiesPlaces found_ ,_,_,_and television.Method usedUse_ pictures and _ languageDiffer-encesPurposesTo _ a product or serviceTo_people or _th
5、e publicValidity（可信（可信度）度）They dont tell people _ _They are _and we can_ a lotattitudes to themWe can follow the advice they giveWe must not fall for this kind of trickNewspapers magazines the internet radioattractivecleverpromoteeducateserve the complete truthhelpful/beneficiallearn一、一、Different fo
6、rms of key words:Different forms of key words:1.advertise n._,n._ n._2.persuade n._,adj._3.innocent n._4.cheat(v.)n._5.breath v._6.cure adj._;adj(反义词）反义词）_7.pleased v._;adj._ment(v.)n._9.benefit adj._10.promote n._11.intelligent n._advertisementadvertisingpersuasioninnocencecheatbreathecurableincura
7、blepleasepleasant/pleasingcommentbeneficialpromotionintelligencepersuasiveadvertiser联想:diligence n.diligent adj.Its not his intelligence but his diligence which is beyond others that makes him achieve success.二、key words:ment5.aim6.benefit7.promote1.persuade persuade sb into doing sth=talk sb into d
8、oing sth force sb into doing sth1.While shopping,people sometimes cant help _into buying something they dont really need.A.to persuade B.persuading C.to be persuaded D.being persuaded 2.I _ him to go with me,but I failed at last.A managed to persuade B succeeded in persuading C tried to persuade D g
9、ave up persuading2.meanadj.吝啬的，小气的；（人或其行为）不善良，刻薄He is a mean person and never gives anything to anybody.Dont be so mean to your little sister.1)-Why didnt you come to my party?-We _,but my car broke down on the way.A.meantB.had meant to C.were meant toD.meant to have2)What he said at the meeting _ m
10、ake us support his idea.A.meant to B.was meant to3)Missing the bus means _ for another two hours.So we should hurry up.A.to wait B.waitingC.to waitingD.wait4)Every means _(be)tried,but the problem remains unsettled.5)This sort of toys _(mean)children under 4 takes off.has been meant forwhich is mean
11、t for 3.cure 1).翻译：政府正试图寻找一种解决失业的好办法。The government is trying to find _ unemployment.2).对比练习：90%of patients can be _ of the disease.The patient is _ for AIDs.curedtreateda good cure for 5.aim翻译：1).He _ _ _ a successful writer.他努力成为一位成功的作家。2).The plan _ _ reducing road accidents will be discussed fur
12、ther.旨在减少道路事故的计划将被进一步讨论。3).The book _ _ people without specialized knowledge(专业知识)sells well.这种适宜那些没有专业知识的人阅读的书卖得很好。aims to beaimed ataimed at6.benefit 翻译：小试:骑自行车对我们的健康很有益。Cycling is of benefit to our health.Cycling is beneficial to our health.Our health benefits from cycling.Cycling benefits our he
13、alth.We cycle often for the benefit of our health.7.promote 翻译：翻译：1).She worked hard and _ soon.他工作努力很快就升职了。2).His job is mainly concerned with sales and promotion.(trying to sell sth)3).The plan to promote awareness of preserving environment worked out well.(contribute to the progress or growth of)
14、got promoted 1.fall for 1).你上了那个推销员的当了。你上了那个推销员的当了。You _ _ _ _ the salesman played on you.2).They met,fell for each other and got married six weeks later.(be attracted to)fell for the trick三、key phrases:2.play tricks on1).Children,as well as adults,usually _ tricks on each other on Halloween.2).She
15、tricked him _ giving her all his money.intoplay 四、四、sentence structure:1.Not all ads play tricks on us though.1).改写改写 not all：All ads dont play tricks on us though.2).though Our team lost,yet it was a good game.改写：改写：Our team lost.It was a good game,though.“Have you ever been to Australia?”翻译：没有，不过我
16、很想去。翻译：没有，不过我很想去。No,but Id like to.No,Id like to,though.2.When it comes to advertisements,we must all use our intelligence and not be a slave to them.翻译：提到读书，它是我们成长的必要部分。When it comes to reading,it is a necessary part of growth.二次记忆：如果过去比当下更重要，那么世界将会变成什么样子呢？What will the world come to if the past ma
17、tters more than the present?Challenge yourself L31 China began a nationwide public service advertising campaign in 1996,and since then various types of PSAs have appeared around the country.China began a nationwide public service advertising campaign in 1996,_ _ various types of PSAs have appeared around the country.since whenProtect animals!keep ecological balance!这是一则旨在说服人们保护环境的公益广告，它提高了人们对保护环境的意识。当涉及到保护环境，并非所有人都是清白的。所以，当有人以破坏环境为代价(at the cost of)欺骗你做一些事情时，千万不要上当。对于保护环境没有一个好的办法。为了人类的利益，让我们携起手来建设一个美好的家园。Consolidation Lets enjoy your writing!
