1、学术英语学术英语 管理管理Academic English for BusinessUnit 1 Studying Business Lead-in Text A Text B Researching Listening Speaking WritingUnit ContentsUnit 1 Studying Business Lead-inActivity 1Activity 2Unit 1 Studying BusinessLead-inActivity 1l Why are you interested in studying Business?Unit 1 Studying Busin
2、essLead-inExchange Time l In a groupl Go around in turnsl Take notes as you listenl Summarize your discussions Activity 1Unit 1 Studying BusinessLead-inl What do you think others study business for?Activity 2Unit 1 Studying BusinessLead-inExchange Time l In a groupl Go around in turnsl Take notes as
3、 you listenl Summarize your discussions Activity 2 Text A Critical thinking and reading Theme sentence Subheadings Summarize Discussion Language building-up Specialized vocabulary Signpost language Formal EnglishYour Future in the Changing World of BusinessUnit 1 Studying BusinessUnit 1 Studying Bus
4、inessText ATheme sentencesl Where is the theme sentence for Text A?Theme sentences are usually found at the introductory part or the conclusion part of a piece of business writing. If not, try looking at the subheadings.TipCritical reading and thinkingUnit 1 Studying BusinessText ATheme sentencesl T
5、he theme sentence for Text A is:“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph)Critical reading and thinkingUnit 1 Studying BusinessSubheadingsText ACritical reading and thinking Subheadings enable readers to fi
6、nd detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how deeply a topic is covered. Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. They ar
7、e either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.TipUnit 1 Studying BusinessSubheadingsText ACritical reading and thinkingFor Help in Choosing a Career (prepositional phrase)l Find out the subheadings in Text A.To be a successful employee (infinitive phrase
8、)To start your own business (infinitive phrase)To become a better informed consumer and investor (infinitive phrase)Unit 1 Studying BusinessText structureCritical reading and thinkingText AIdentify the structure of Text A by completing the table on Page 7.Unit 1 Studying BusinessText structureCritic
9、al reading and thinkingText AThere are four types of people who may benefit from studying business.Type of peopleHow they may benefit from studying business1234EmployeesStudying business helps them decide on a career, then acquire skills and knowledge necessary for a successful career.B u s i n e s
10、s ownersStudying business helps them obtain skills needed to start their own businesses, identify a product or service that customers want, and realize the potential risks.CustomersStudying business helps them to be more informed before making a purchase decision.InvestorsStudying business helps the
11、m understand the basics of business so as to better invest for the future.Unit 1 Studying BusinessDiscussionText ACritical reading and thinking “Employers and our capitalistic economic system are more demanding than ever before. Ask yourself: What can I do that will make employers want to pay me a s
12、alary? What skills do I have that employers need?”(Para. 3) What skills make you “employable”? What are the skills that you can learn from university courses? What are the skills that you need to learn outside the university?Unit 1 Studying BusinessSpecialized vocabularyText A Language building-upSp
13、ecialized vocabulary consists of the words and phrases used regularly in a given subject area. For example, you might read the following sentences in an article about ocean and life.The ocean has a significant effect on the biosphere. Oceanic evaporation, as a phase of the water cycle, is the source
14、 of most rainfall.Unit 1 Studying BusinessSpecialized vocabularyText A Language building-upMatch the words and phrases in Column A with the definitions in Column BgicbeadhfUnit 1 Studying BusinessSpecialized vocabularyText A Language building-upComplete the following sentences with the proper forms
15、of words and phrases given in Column A.1 The banks credit rating has been downgraded because of concerns about _.2 Fees and expenses are an important consideration in selecting a(n) _ because these charges lower your returns.undercapitalizationmutual fund3 If you seek financing through a bank or an
16、investor, youd better come up with a compelling _.4 The bank charges a fixed rate for each _.business plantransactionUnit 1 Studying BusinessSpecialized vocabularyText A Language building-upComplete the following sentences with the proper forms of words and phrases given in Column A.5 This is why no
17、 research study, no matter how far back it extends, will ever fully prescribe an accurate _for businesses of the future.6 Intelligent _ products provide simpler, faster, and cheaper solutions for customers to lower cost.road map7 He has been charged with tax _.8 Women now represent almost 50% of the
18、 _.9 When it comes to purchasing a new lap-top, _ matters.on-demandfraudwork forcecustomer serviceUnit 1 Studying BusinessAcademic writing follows certain rules of formality. The expressions we use when we are writing to friends are different from those in business writings. For the latter, formal w
19、ords and expressions are preferred and colloquial ones are avoided. Text A Language building-upFormal EnglishUnit 1 Studying BusinessFormal EnglishText A Language building-upFormal English Informal EnglishIt is used in official, literary, academic writing, or formal social events.It is more commonly
20、 used in writing than speech.Sentences are often long and complex.Contractions are avoided.The passive voice is often used, making it sound impersonal.Much vocabulary derived from French and Latin is used.Colloquial terms, slangs and many phrasal verbs are avoided.It is used in everyday personal con
21、versations or letters to friends. It is more commonly used in everyday speech than in writing.Sentences are often short and simple.Contractions are common.The active voice is often used.Vocabulary derived from French and Latin is not used.Colloquial terms, slangs and many phrasal verbs are common.Un
22、it 1 Studying BusinessFormal EnglishText A Language building-upExamplesThe researchers identified the important properties.Doctors have established a new method. This appeared to rectify the problem His words demonstrate that Details of the report are to be found on page 26. The experiment was carri
23、ed out / performed.The researchers found out what the important things were. Doctors have come up with a new method. This seemed to fix the problem His words show that You can find out all about the report on page 26.They did an experiment.Unit 1 Studying BusinessFormal EnglishText A Language buildi
24、ng-upThe following is excerpted from Text A. Replace the underlined formal words with less formal ones.To get a job in your chosen field and to be successful at it, you will have to (1) develop a plan, or road map, that ensures that you have the skills and knowledge the job requires. You will be exp
25、ected to have both the technical skills needed to (2) accomplish a specific task and the ability to work well with many types of people in (3) a culturally diverse work force. These skills, together with (4) a working knowledge of the American business system and (5) an appreciation for a culturally
26、 diverse workplace, can give you (6) an inside edge when you are interviewing with a prospective employer.(6) an advantage (1) makeKeys(3) complete a work force made up of people from many different cultural backgrounds(2) complete (4) adequate knowledge of how the American business system works (5)
27、 an understanding of the importance of Unit 1 Studying Business Text B What Supermarkets Dont Want You to Know Critical thinking and reading Language building-up Specialized vocabulary CollocationsUnit 1 Studying BusinessA natural breakText B Critical reading and thinking Scan the first sentence of
28、each paragraph to look for a natural break that divides the text into two parts Complete Critical Thinking task as we re-read the textUnit 1 Studying BusinessA natural breakText B Critical reading and thinking Scan the first sentence of each paragraph to look for a natural break that divides the tex
29、t into two partsUnit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Type one: sale pricingThe question (Para. 1)Explanation 1 (Para. 2)Why do supermarkets offer sales several times a year instead of all-year-round cheaper prices?A
30、s an effective way of self targeting: using high price to exploit loyal (or lazy) customers, and low price to attract bargain hunters. Unpredictability makes it harder for customers to decide where to go shopping cheaply.Unit 1 Studying BusinessText B Critical reading and thinkingComplete the follow
31、ing tables about the main idea of the text.Type one: sale pricingExplanation 2 (Para. 3)Summary (Para. 4)When two supermarkets compete for the same customers, they vary their special offers to take advantage of those customers who dont bother to go to both stores.Companies find it more profitable to
32、 increase prices by a larger amount on an unpredictable basis. Customers find it troublesome to avoid unpredictable price increases but easy to avoid predictable ones.Unit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Type two: o
33、ther price mix-upsExample 1 (Para. 5)Summary (Para. 4)Huge price differences between loose chillies and packaged chilliesDifferent prices for crisps of different flavorsSummary (Para. 8)The random element is there so that only shoppers who are careful to notice, remember and compare prices will get
34、the best bargains.Unit 1 Studying Business Researching Price targetingUnit 1 Studying BusinessResearchingPrice targeting Why are there so many options? Unit 1 Studying BusinessResearchingPrice targeting A method to get buyers to pay as much as possible, e.g.Espresso $Espresso + hot water= Americano$
35、Espresso + milk = Latte$Espresso + chocolate paste = Mocha $Cup size: short, tall, grande, venti$Toppings: cream, vanilla, cinnamon$ Also known as price discriminationUnit 1 Studying BusinessResearchingPrice targeting Researching steps Read instructions of Researching Task on Page 14. Work in groups
36、 of 4-5 and conduct out-of-classroom research to find examples of price discrimination in different industries. Present your research findings in class next time.Unit 1 Studying BusinessPresentationResearchingNext time, while you are listening to thepresentation, practice the speaking skills of Aski
37、ng for Information / Clarification on Page 20.Price targeting Unit 1 Studying Business Listening Prediction Listening tasksUnit 1 Studying BusinessListeningl The importance of predictionPrediction Facilitate the access to relevant knowledge. Enhance subsequent understanding.Unit 1 Studying BusinessL
38、istening tasksListening You will listen to a clip of Steve Jobs speech at MacWorld 2007. Before, think about the following questions: What might be the purpose of the conference MacWorld 2007? Who might the audience be? What new Apple product was released at MacWorld 2007? How do you think Steve Job
39、s would make the new product sound exciting?Unit 1 Studying BusinessListening tasksListeningComplete the following notes.1 The three revolutionary products from Apple mentioned by Steve Jobs:2 The three functions the new product combines:3 Two criteria mentioned in the speech to evaluate cell phones
40、:Macintosh, iPod, iPhone.A widescreen iPod with touch controls, a phone, and an Internet communicator.Smart and easy-to-use.Unit 1 Studying Business Speaking Useful expressionsUnit 1 Studying BusinessAsking for information and clarification Useful expressionsSpeakingKnowing how to ask questions and
41、seek clarification during tutorials, seminars and lectures is important at university. Here are some useful expressions for your reference.In fact there are two sets of expressions that serve similar purposes, but they differ in the degree of politeness. Remember being polite is important in academi
42、c discussions. Now read these sentences in the following two columns and compare them in terms of politeness.Unit 1 Studying BusinessAsking for information and clarification Useful expressionsSpeakingCan you explain that again?Could you explain that again?I didnt understand what you said about Im so
43、rry, I didnt quite understand what you said about Can you repeat ?I wonder if you could repeat ?Can you give an example of ?Would you mind giving an example of ?Are you saying that ?Excuse me, are you saying that ?What does mean?Could you explain what means?What is ?Could you explain in more detail
44、about ? less polite more politeUnit 1 Studying BusinessAsking for information and clarification Useful expressionsSpeakingWork in groups of 4-5 and discuss the following questions. Try to use the strategy of politeness in asking for information and clarification in your discussion.1 Do you use socia
45、l networking sites? If so, which ones do you use? If not, which ones would you like to try?2 What are the usual functions of social networking sites?3 Which function is your favorite? Why?4 How can a business use social networking sites to market a product or service to college students?Unit 1 Study
46、ing Business Writing Writing tasks More suggestionsUnit 1 Studying BusinessWriting Read the instructions on Page 21 Complete Task 1 on Page 21 Share your interested topics with each otherChoosing a topicUnit 1 Studying BusinessMore Suggestions ResearchingChoosing a topic Scan your textbook for topic
47、 ideas and suggestions. Think of what you have read or seen recently that interested you. Draw on your other classes for inspiration. Are there issues, ideas, or materials from other classes that intrigue you? Is there something youd like to learn more about? Unit 1 Studying BusinessMore Suggestions
48、 ResearchingChoosing a topic Once a broad research topic is determined, develop a tentative focus. Make a list of things you already know about the topic and a list of questions you would like to answer about the topic. From the list of questions, choose those you find most interesting. Unit 1 Study
49、ing BusinessMore Suggestions ResearchingChoosing a topic Get some background information on your topic. If you know very little about the topic you have chosen, you may experience difficulty narrowing it. Having some background knowledge on the topic will help you decide how to narrow your focus.Unit 1 Studying Business Get ready for unit 2 Find out the main points of Text A.Mark the specialized vocabulary and explain them.Underline the collocations you think important.
