1、学术英语学术英语 管理管理Academic English for BusinessLecture I Introduction苏州科技学院外国语学院 刘芳 2015. 9Course Introduction WWho ? ? WWhat ? ? WWhy ? ? HHow ? ? AssignmentsAssignments ContentsCourse IntroductionWho ?Who ? Who am I?Who are you?Course IntroductionWho are you ?l Introduce yourself to me (2-3 representat
2、ives for each major)l Design a business card and introduce yourself (on paper, required to hand in next time)Who?Activity 1Course IntroductionWhat ?What ?What is What is Academic EnglishAcademic English? ? What is What is businessbusiness? ?What is What is Academic English Academic English forfor bu
3、siness business? ? What will we learn?What will we learn? Course IntroductionWhat?What is Academic English?lIs it for Masters & Doctors to do research in special field?lIs it different from general English? Activity 2 What do you think it is?Course IntroductionWhat?What is Business?l What is Busines
4、s? lWhy are you interested in studying Business / Finance / Logistic?lWhat kind of businessman/woman would you like to be? lWho is your idol?Activity 3Course IntroductionWhat?What is Academic English For Business? Academic English BusinessCourse IntroductionWhat?What is Academic English?English for
5、academic learninglisten to a lecturegive a speech/lecture/presentationread a paper/thesisdo a research/surveywrite a paper/thesisCourse IntroductionWhat?What will we learn in English for Business?MarketingCorporate StrategiesLeadershipE-Business Consumer BehaviorBrands & BrandingAccountingFinanceHum
6、an ResourcesActivity 4 In/with/byEnglishCourse IntroductionWhy ?Why ? Why should we learn it?Why do the experts & authors think we should learn it?Course IntroductionWhy?Why should we learn it?As a student major in BusinessAs a future professionalAs a common consumer or citizenCourse IntroductionWhy
7、?Why should we learn English for Business?lFind out the answer in Text A, Unit 1lPrepare some examples/stories for discussion next timeTask 1Course IntroductionWhy?Why do the experts & authors think we should learn it?lFor critical reading & thinking abilitylFor future profession in/ about Businessl
8、For future academic study & researchinglTo live a better life Course Introduction How ? How ? Learning methods Learning methods Teaching arrangementTeaching arrangement Score componentsScore components Tasks & stepsTasks & steps Course IntroductionHow?Learning methodsCritical Reading & thinking for
9、texts: A, B, CDiscussing & brainstorm- ing for Qs & Ex. After the textsListening & speaking lectures, speeches, interviews, debatesResearching & writing survey, paperPresen-tation TBL,PBL, learning by doingTeaching arrangements 1 week for course Introduction 2 weeks for each Unit Course Introduction
10、How?1st time: Text A&topics2nd time: Text B & Writing3rd time: Speaking & listening4th time: TBL/Presenta-tion Final score consists of: Group report / Q&A: 4 scores (2 for each time, 2 chances) ; Reading tasks: 3 scores (Ex. in the textbook, final check) Writing/term paper: 3 scores (whole process);
11、 TBL: 5 scores; Presence for class: 5 scores (1 score off if absent); 20% for daily performance including: Course Introduction30% for mid-term Exam50% forFinal ExamCourse IntroductionHow?Tasks & stepsBefore classOn classAfter classPreview vocabulary & TextsPrepare for Critical reading & thinkingTry
12、to finish ExercisesTake part in activities activelyDo group work / discussionFinish all the Tasks in the unitDo more listening & readingPrepare for presentationWrite a paper step by stepTake notes, write reportWeb-surfingListen carefullyCourse Introduction Find out the main points of Text A & B.Mark
13、 the specialized vocabulary & collocations and explain them.Prepare for discussion on Critical reading & thinkingForm your teams and choose a topicPrepare some apps on your cell phoneGet ready for unit 1AssignmentsHow?How?How to preview?Course Introduction Course Introduction Review Who- got to know
14、 each other What- have an idea about Academic En. for Business Why- find reasons for learning it How- got the methods & steps to learn it Got assignments for this week Q&A?Write a brief review of todays lesson.Course Introduction Contents for the review Who- design your name card What- your idea about the course Why- your reasons for learning it How- any Qs about methods & steps Your idea / suggestions about the course /teacher suggest some Apps/ web resources for learning the course Course Introduction Wish us a good time together!Wish you a success inBusiness in the future!Thank you!
